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Marketing Management by Philip Kotler (719 Slides)

What is marketing management according to Philip Kotler?
Philip Kotler has defined Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management.
What are the 4 market strategies of Kotler?
Philip Kotler introduced what is commonly known as the 4Ps of marketing: product, price, place and promotion.
The '4Ps', or the marketing mix, is a description of the strategic position of a product in the marketplace.
What is the marketing process according to Philip Kotler?
Dr.
Philip Kotler defines marketing as “the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires.
It defines, measures and quantifies the size of the identified market and the profit potential.
Philip Kotler, the five stages (Awareness, Appeal, Ask, Act and Advocacy) allow marketing and sales professionals to create a map of the customer's needs and priorities during the different parts of their purchase process.

What is marketing management according to Philip Kotler?