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Lesson – II INTRODUCTION TO MASS COMMUNICATION

What is the process of mass media?
Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations.
Mass communication has the following basic functions: To inform, To educate, To entertain and To persuade.
What is mass communication PDF?
“Mass communication refers to the process by which we communicate with a large group of people through mass media” The source in the mass communication situation is a group of individuals who usually act within predetermined roles in an organizational setting.
What do you mean by the mass communication?
Mass communication refers to a mode of communication that helps us impart or exchange information with a large number of people.
This type of communication happens through tools like television, radio, press, or cinema.
The course includes discussion of theories and effects, economics, technology, law and ethics, global media, media literacy, and social issues, including gender and cultural diversity.
Special attention is given to the impact of mass media on how we live and believe as individuals and as a society.

What is the process of mass media?