Present class with a variety of magazine images Include advertisements in which the words have been covered and photographs from magazine articles
Discuss how the media can be found all around us, advertising in newspapers and magazines; promoting on T V , radio, billboards,
Discuss advertising techniques and appeals used in the print advertisements taped up around the classroom ? If you have examples of television commercials,
Absolutely everything you see in an advert is planned and crafted to give a specific image and idea CLICK HERE TO LINK TO DOVE – EVOLUTION COMMERCIAL Page 22
Students think and talk about how advertising has changed over 50 years, and how it will look in the future • Students write and perform a TV ad for something,
down the street, publicity in some form or other surrounds us Many people, including advertisers period, deciding from a set of alternative brands
ADVERTISING SALES PROMOTION Marketing Is All Around Us - Vocabulary Using the Internet, define the following terms as they relate to marketing and
In this lesson students investigate the diverse and complex advertising and Advertising is all around us Do you see food advertisements in school?
American Presidents, I focus the investigation on political ads There are many other All of us are affected by advertisements,
Lesson Plan – Talking about advertising This lesson was created products do you have? • I ask students in pairs to think, and speak honestly about all the things they have in their as washing powder can give us something to talk about
There is lots of media all around us, there's lots of advertising all around us too, but not all paid for advertising is obvious Resources • Activity 5 1 • Activity 5 2
Introduction to Deconstructing Advertisements Activity Web link: Explanation/ response: Advertising is ALL around us It is important that we are aware of the
Web link: http://med.stanford.edu/tobaccopreventiontoolkit/activity-pages/Intro_Deconstructing_Ads.html
ƐŝŶŐƚŚĞ͞Ŷŝƚϰ͗ĐƚŝǀŝƚLJϮ͗ĞĐŽŶƐƚƌƵĐƚŝŶŐĚǀĞƌƚŝƐĞŵĞŶƚƐ͟ǁŽƌŬƐŚĞĞƚ͕ĂƐŬƚŚĞƐƚƵĚĞŶƚƐƚŽ
get into pairs and deconstruct an e-cigarettes/vape pens ad. Provide each pair with an ad and ask them to answer the questions on their deconstructing advertisements worksheet. If time allows, ask for pairs to share their ad and responses to one of more questions on the handout. Provide each group with poster paper and markers and ask them to rewrite/design their ad, based on their new 110% honest slogan. Depending on how much time you have, either have each group present their ad to the group (this will take longer) or have each group hang their ad around the room so everyone can do a gallery walk to view all of the ads.