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Cosmetic Dentistry
Tamara has completed her degree in dentistry from Modern Science and Art University She has more than ten years of experience in the cosmetic dentistry, contributed in many sessions and seminars Dr Tamara now a medical director of a cosmetic dental clinic Citation: Tamara Talib; Cosmetic Dentistry; Dental Care 2021; May 25, 2021
State of the Cosmetic Dentistry Industry - AACD
How many years have you been in practice? The reduction in practices of 20 or more years is largely related to the increase in sample size among non-members While the percentage dropped among General members (from 46 to 36 ), there was little change for Accredited members and non-members Practice Location
Cosmetic State ofDentistry the Industry - AACD
Staying Power—How many years has your practice been in operation? Most cosmetic dentistry practices are well?established within their communities More than half (57 ) have been in operation for 20 years or more Newer practices (in operation fewer than 5 years) represent 12 of the total
State of the Cosmetic Dentistry Industry - AACD
dynamics of the cosmetic dentistry market and determine the size and impact—in terms of procedures and revenues— and the patient makeup of this market Previous benchmarking surveys were conducted in 2004, 2007, 2011, 2013, and 2015 by Levin Group, Inc , Readex
AACD State of the Cosmetic Dentistry Industry 2013
Staying Power—How many years has your practice been in operation? Most cosmetic dentistry practices are well?established within their communities Slightly more than half (51 ) have been in operation for 20 years or more Newer practices (in operation fewer than 5 years) represent 15 of the total
[PDF] American Academy of Cosmetic Dentistry
Staying Power—How many years has your practice been in operation? A Team Effort—Primary individual initiating dialog about cosmetic dental procedures
[PDF] LEE WYANT, DDS - Smile Arkansas
haven't had any cosmetic dental training since – can or even any – cosmetic dentistry procedures does many procedures a year will have the experience
Keys To Choosing A 'Cosmetic Dentist' - Advanced Cosmetic and
Some of the major advances that have taken place in the last ten years enable dentists to replace missing teeth with implants, cavities no longer need
- PDF document for free
![[PDF] American Academy of Cosmetic Dentistry](https://pdfprof.com/EN_PDFV2/Docs/PDF_7/65371_7AACDStateoftheCosmeticDentistryIndustry2013.pdf.jpg "[PDF] American Academy of Cosmetic Dentistry")
65371_7AACDStateoftheCosmeticDentistryIndustry2013.pdf ʹͲͳ͵
American Academy of Cosmetic Dentistry
www.AACD.comCosmeticDentistryStateoftheIndustry
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PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.comTableofContents
AboutThisStudy..................................................................................................................................4
FINDINGS:RespondentDemographics.................................................................................................5
AACDMembervs.NonͲMember..............................................................................................................5
DentistsDominated..................................................................................................................................5
Communityofpracticeor"specialty"identification................................................................................6
Aquestionofage......................................................................................................................................6
FINDINGS:PracticeProfile....................................................................................................................7
StayingPower - Howmanyyearshasyourpracticebeeninoperation? .................................................7 CosmeticDentistryTrendingUrban - Inwhattypeofcommunityisyourpracticelocated?..................7HeadCount - Totalnumberofemployeesworkingatyourpractice.......................................................8
Whatbestdescribesyourpractice?.........................................................................................................8
FINDINGS:Let'sTalkLabs.....................................................................................................................9
LaboratoryLoyalty - Howmanydifferentdentallabsdoesyourpracticepatronize?.............................
9 Whendecidingwhichdentallaboratorytouse,whatareyourprimaryconsiderations?.......................9LocatingaLab - Howdidyoufindoutaboutthelab(s)you'reworkingwith?......................................10
Lab+AACDAffiliation1 - IsyourprimarylaboratorytechniciananAACDMember?...........................10Lab+AACDAffiliation2 - Isyour
primarylaboratorytechniciananAACDAccreditedMember?........11FINDINGS:ComprehensiveCosmeticDentistry...................................................................................12
ATeamEffort - Primaryindividualinitiatingdialogaboutcosmeticdentalprocedures.......................12
ReferralsRule - Importanceoffactorsindrivingcosmeticdentistrydemands.....................................12
Whoarewetreating? - Genderofcosmeticdentistrypatients............................................................13
Whoarewe
treating? - Agerangeofcosmeticdentistrypatients........................................................13
Tolookandfeelbetter,ofcourse! - Whatreasonsdoyourpatientsciteforwantingcosmeticdentistrytreatments?.............................................................................................................................14
ProceduresParticipatedIn......................................................................................................................14
Isthereaparticularprocedure/treatmentthatyoucompletemorefrequentlythanothers?.............15Whatisthemost
popularcosmeticprocedureatyourpractice?..........................................................15 TheDoctorWillSeeYouNow - Numberofpatientsseenbyyourpracticeforcosmeticdentistryproceduresinthepreviousyear.............................................................................................................16
LocationorExpertise?Howfar,onaverage,dopatientstraveltogettoyourpractice?......................16WhatPatientsREALLYCare
About - Issuesofprimaryconcern.............................................................17Page|3
PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.comFINDINGS:DollarsandSense..............................................................................................................18
ShowMetheMoneyI - Averageproductionpercosmeticpatientpervisit.........................................18
Averagespentperpatientoncosmeticdentistryservicesperyear......................................................18
FinancialAssistance - DidyourpracticeofferthirdͲpartyfinancingoptions?.......................................19
CaseAcceptanceBoosted - Didofferingexternalfinancinghelpwithtreatment acceptance?............19What'stheBuzz? - Howdomostofyourpatientsfindyou?.................................................................20
GettingSocial - Doyouoryourpracticeusesocialmediatoreachprospectiveandcurrentpatients?Whichoutletsdoyouuse?......................................................................................................................20
ShowMetheMoneyII - TotalrevenuesforALLdentistryprocedures(cosmeticandnonͲcosmetic) ..21Totalrevenuesforcosmeticdentistryprocedures.................................................................................21
RevenueChangeforTopCosmeticProcedures...................................................................................22
FINDINGS:ExecutiveSummary..........................................................................................................25
General....................................................................................................................................................25
CosmeticDentalPracticeDemographics................................................................................................25
CosmeticDentistryPatients....................................................................................................................25
CosmeticDentistryinDollarsandCents.................................................................................................26
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PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.comʹͲͳ͵
AboutThisStudy
ThissingleͲmodesurvey(emaildrivingtoanonlineinstrument)ofdentalpracticeswasconductedbythe AmericanAcademyofCosmeticDentistry(AACD)tobetterunderstandthedynamicsofthecosmetic dentistrymarketanddeterminethesizeandimpact(intermsofproceduresandrevenues)andthe patientmakeupofthis market. Previousbenchmarkingsurveyswereconductedin2004,2007,and2011byLevinGroup,Inc.,Readex Research,andAACDrespectively.Dataforthe2013studywascollectedbetweenOctober17and November18,2013.Atotalof659responsesweretabulated,withfewerrespondentscompletingthe latterportionofthe survey.Thenetnumberofrespondentsisnotedoneachexhibit. TheinvitationtoparticipatewasprimarilyofferedviaemailtotheAACDmembershipatlarge,butalso distributedtononͲAACDmemberdentalprofessionalsviasocialmediatoprovideanoutsideͲinviewof nonͲmemberdentalpracticesthatderive incomefromcosmeticprocedures.Page|5
PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.comFINDINGS:RespondentDemographics
AACDMembervs.NonǦMember
82%ofrespondentswerecurrentAACDmembersand18%werenonͲmembers.OfAACDmembers
participatinginthisstudy,respondentsincluded71%generalmembers,10%AccreditedMembers,and1%AccreditedFellows,AACD'shighestlevelofclinicalachievement.
512responding
DentistsDominated
Thevastmajorityofrespondentsindicatedthattheyarepracticingdentists.507responding
71%18%
10% 1%AACDMember
NonͲAACDMember
AACDAccreditedMember
AACDAccreditedFellow
96%2%2%
Dentist
LabTechnician
OtherPage|6
PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.comCommunityofpracticeor"specialty"identification
91%ofrespondentsidentifiedthemselvesaseithergeneralorcosmeticdentists.
494responding
Aquestionofage
Theageofsurveyrespondentsisfairlyevenlydistributed,withthelargestgroup55orolder.510responding
31%60%4%
4%
Cosmeticdentist
Generaldentist
Prosthodontist
Endodontist
Periodontist
Orthodontist
OtherAnswers
19% 24%27%30%
20Ͳ35
36Ͳ45
46Ͳ55
55+Page|7
PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.comFINDINGS:PracticeProfile
StayingPower - Howmanyyearshasyourpracticebeeninoperation? MostcosmeticdentistrypracticesarewellͲestablishedwithintheircommunities.Slightlymorethanhalf (51%)havebeeninoperationfor20yearsormore.Newerpractices(inoperationfewerthan5years) represent15%ofthetotal.Comparedtothebenchmarkingsurveyof2011,theaverageageofdental practiceshas droppedslightly.498responding
CosmeticDentistryTrendingUrban - Inwhattypeofcommunityisyour practicelocated? Followingatrendtowardurbancentersfirstseeninthe2011benchmarkingsurvey,therecontinuesto beamigrationawayfromsuburbanandruralsettingstomoreurbanenvironments,acategorywhich hasincreased10percentagepointsinthepastsixyears.Still,almosthalf(42%)ofcosmeticdentistry practicesreport thetypeofcommunityinwhichtheyarelocatedassuburban.495responding
15% 8% 16%10%51%
Fewerthan5years
5Ͳ9years
10Ͳ15years
16Ͳ20years
Morethan20years
36%42%19%
3% UrbanSuburban
SmallTown
RuralPage|8
PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.com HeadCount - Totalnumberofemployeesworkingatyourpractice Respondentswereaskedtoindicatehowmanypeople,intotal(dentistsandothers),wereemployedby theirpractices,bothfullͲandpartͲtime,in2013.Smallerpractices(fewerthan5employees)represent25%,a3Ͳpointdropsince2011.Andthoseemploying10ormoreindividualsmakeuponeͲfifth(20%)
of practices,indicating5Ͳpointdropsincethe2011survey.Mostpracticesareinthemiddle,withbetween3and9employees.
495responding
Whatbestdescribesyourpractice?
NearlytwoͲthirdsofrespondentsindicatedthattheyworkinasolopracticeenvironment,withanother thirdclaimingaffiliationwithagrouppractice.494responding
6% 19% 21%23%17%
14%1Ͳ2
3Ͳ4
5Ͳ6
7Ͳ9
10Ͳ14
15ormore
60%31%5%
4%SoloPracticioner
GroupCorporate
University
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PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.comFINDINGS:Let'sTalkLabs
LaboratoryLoyalty - Howmanydifferentdentallabsdoesyourpractice patronize? Theuseofmultiplelaboratoriesbycosmeticdentistrypracticesiscommon.Only5%indicatedtheir practicesusedasinglelaboratoryin2013,representinga1Ͳpointdecreasesince2011.Themajority (57%)indicateduseoftwoorthreelabs,while35%usedfourormorelaboratories.493responding
Whendecidingwhichdentallaboratorytouse,whatareyourprimary considerations? Respondentswereabletochoosemorethanoneanswerindicatingtheirprimaryconsiderationsfor decidingonalaboratory."Estheticconsiderations"wasthetopmention(83%),afourͲpointincrease since2011.494responding
5% 22%38%
18%17%
1 2 3 45ormore
1%13%46%64%83%
0% 20% 40% 60% 80% 100%
DonotusemorethanonelabOtherAnswersCostofcaseProcedureorspecialityEstheticconsiderationsPage|10
PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.com LocatingaLab - Howdidyoufindoutaboutthelab(s)you'reworkingwith? Anewquestionfor2013,wordͲofͲmouthisclearly,andbyfar,thenumberonewaydentistslearnabout alab'sreputationforestheticresults.495responding
Lab+AACDAffiliation1 - IsyourprimarylaboratorytechniciananAACDMember?
MorethanoneͲquarterofrespondentspatronizelaboratorytechnicianswhoaremembersoftheAcademy,whileaboutthatsamenumberareuncertain.
489responding
1%6%14%15%19%19%71%
0% 20% 40% 60% 80%
LabreferralthruGiveBackaSmileInternetAdvertisingAACDColleagueVisitbyRepresentativeOtherWordofMouth 26%46%28%
Yes NoUncertain
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PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.com Lab+AACDAffiliation2 - IsyourprimarylaboratorytechniciananAACDAccreditedMember?
Elevenpercentofrespondentssaidyes,andconsideringAACDmembershipiscomprisedof4%lab technicians,clearlyAACDAccreditation - andtheestheticexcellenceitrepresents - areimportant factorsinworkingwithalabtech.489responding
11% 58%31%
Yes No
Uncertain
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PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.comFINDINGS:ComprehensiveCosmeticDentistry
ATeamEffort - Primaryindividualinitiatingdialogaboutcosmeticdental procedures Respondentswereabletochoosemorethanoneanswer.Instigationofnewbusinessisoverwhelmingly drivenbythedentist.Thebigswingfromthe2011wastheroleofthehygienistingettingthedialog started,jumpingfrom26%in2011to43%in2013.However,it'sclearthattheentire dentalteamis involvedinrecommendingproceduresintheirpractices,while30%ofrespondentsindicatedthat patientsalsoinitiatedialogueregardingtreatmentoptions.385responding
ReferralsRule - Importanceoffactorsindrivingcosmeticdentistrydemands Usinga5Ͳpointscale,where5=extremelyimportantand1=notimportant,respondentswereaskedto indicatetheimportanceofvariousfactorsindrivingdemandattheirpractices.Respondentsbelievethe continueddemandforcosmeticdentistryisprimarilydrivenbyreferralsfromotherswhohavehada positive experience(91%).385responding
24%30%31%43%85%
0% 20% 40% 60% 80% 100%
TreatmentCoordinator/Office
ManagerPatientClinicalAssistantHygienistDentist
25%27%58%63%68%72%78%91%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
RetaildistributionofwhiteningtreatmentsLowerpricesforsomecosmeticservicesMediacoverageBettermarketingofdentalpracticesIncreasedinformationonlineImprovedcosmeticmaterialsAboomergenerationwithexpendable...Referralsfromfriendsandfamily
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PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.com Whoarewetreating? - Genderofcosmeticdentistrypatients Respondentswereaskedtoindicatethepercentageoftheirpatientsin2013bygender.ThreeͲfifthsof cosmeticdentistrypatientswerefemale(60%),andtwoͲfifthsweremale(40%),identicaltotheresults ofthe2011benchmarkingsurvey.375responding
Whoarewetreating? - Agerangeofcosmeticdentistrypatients Regardingtheageofcosmeticdentistrypatients,thedistributionisfairlyevenacrossallagerangeswith nearly56%ofpatientsfallingbetweentheagesof31and60.However,therewasvirtuallynochangein thisdatareportedfromthebenchmarkingsurveyof2011.355responding
40%60%
Male
Female
15%14%18%20%18%14%
0% 5% 10% 15% 20% 25%
20andUnder21Ͳ3031Ͳ4041Ͳ5051Ͳ6060+
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PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.com Tolookandfeelbetter,ofcourse! - Whatreasonsdoyourpatientscitefor wantingcosmeticdentistrytreatments? Respondentscouldcheckallthatapplied,butoverwhelmingly,thetopanswerwastoimprovephysical attractivenessandselfͲesteem(89%).494responding
ProceduresParticipatedIn
Whilethesmallestintermsofspecificproceduresperformedinthepastyear,orthodonticscontinuesto showapositiveshift(4%morethandatacollectedin2011,and14%morethandatacollectedin2007), andimplantsarealsoup4%overthe2011study.495responding
2%16%23%49%50%51%54%89%
0% 20% 40% 60% 80% 100%
OtherImprovesuccessinaromanticrelationshipImprovecareersuccessUpcomingevents(weddings,etc)TolookandfeelyoungerFixapreviousfailedcosmetictreatmentRestorative/healthreasons(accident,injury)Improvephysicalattractiveness/selfͲesteem
49%58%72%84%87%88%89%90%93%97%
0% 20% 40% 60% 80% 100% 120%
OthercosmeticdentalproceduresOrthodonticsInlaysoronlaysDirectbonding:PosteriorImplantsRemovableprostheticsVeneersDirectbonding:AnteriorBleachingorwhiteningCrownandbridgework
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PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.com Isthereaparticularprocedure/treatmentthatyoucompletemorefrequently thanothers? Respondentscouldcheckasmanyasapplicable.Crowns,bonding,veneers,whitening,implants,and bridgesmakeupthebulkofcosmetictreatmentsbeingperformedintheestheticdentist'schair.485responding
Whatisthemostpopularcosmeticprocedureatyourpractice? Checkingonlyoneoption(sothetotalis100%),respondentswereaskedtoidentifythemostpopular treatmentsperformedattheiroffice.Bonding,whitening,andveneersmadeup83%oftheresponses.493responding
2%4%8%8%8%15%17%17%18%28%38%40%41%64%74%
0% 20% 40% 60% 80%
SnaponSmilesMicroabrasionPeriodontalplasticsurgeryLongͲtermorthoOtherDenturesShortͲtermorthoImplantͲsupporteddenturesRecontouringBridgesImplantsWhiteningVeneersBondingCrowns
2%4%5%5%26%28%29%
0% 10% 20% 30% 40%
DenturesShortͲtermorthoImplantsOtherVeneersWhiteningBondingPage|16
PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.com TheDoctorWillSeeYouNow - Numberofpatientsseenbyyourpracticefor cosmeticdentistryproceduresinthepreviousyear Respondentswereaskedtoindicatethenumberofpatientstheirpracticeshadforcosmeticdentistry proceduresin2013(countingmultiplevisitsbythesamepatientsasonevisit).Atthebottomendofthe spectrum,14%hadfewerthan25patients.However,atthetopendofthedistribution,6%of practices had1,000ormorepatients - anincreaseoftwopointssincethe2011survey.385responding
LocationorExpertise?Howfar,onaverage,dopatientstraveltogettoyour practice? WhilenearlythreeͲquartersofrespondentsreportthatpatientsgenerallycomefromwithin10milesof theirpractice,29%willdrive25miles,ormuchmore,topatronizeaspecificdentist.490responding
14% 31%25%16%
8% 6%1Ͳ24
25Ͳ99
100Ͳ249
250Ͳ499
500Ͳ999
1,000ormore
71%24%2%
3%0Ͳ10miles
25Ͳ50miles
50Ͳ100miles
100+miles
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PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.com WhatPatientsREALLYCareAbout - Issuesofprimaryconcern Usinga5Ͳpointscale,where5=greatconcernand1=notaconcern,respondentswereaskedtorate thedegreeofconcernpatientshadaboutvariousissueswhenconsideringacosmeticdentistry procedure.Definingratingsof4or5asatrueconcern,atthetopofthe listisappearance,indicatedby96%.Indicatedbyfewer,butstillsubstantialmajorities,arecost(85%)andlongevityoftreatment
results(79%).Thisdataisvirtuallyidenticalto2011findings.368responding
39%47%51%79%85%96%
0% 20% 40% 60% 80% 100%
AmountoforiginaltoothremovedTimeneededtocompletetreatmentPainLongevityoftreatmentresultsCostAppearance
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PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.comFINDINGS:DollarsandSense
ShowMetheMoneyI - Averageproductionpercosmeticpatientpervisit Respondentswereaskedtoindicatetheirpractice'saverageproductionperscheduledcosmetic dentistrypatientvisitinthepastyear.Thehighestcategoryavailableonthesurvey,$2,500ormore,was selectedby36%ofrespondents,an11pointjumpintwoyears!360responding
Averagespentperpatientoncosmeticdentistryservicesperyear Respondentswereaskedtoindicatehowmuchtheaveragecosmeticdentistrypatientspentonservices inthepastyearattheirpractices.Whenevaluatingthetoptiers,$2,500to$20,000ormore,the combinedresultis48%,upthreepointssince2011andindicatingacomebackforcosmetictreatments.355responding
8% 11% 9% 18%11%7%36%Lessthan$500
$500Ͳ$749 $750Ͳ$999 $1,000Ͳ$1,499 $1,500Ͳ$1,999 $2,000Ͳ$2,499 $2,500ormore 6% 10% 6% 11% 10%9%13%18%9%
3% 5%Lessthan$500
$500Ͳ$749 $750Ͳ$999 $1,000Ͳ$1,499 $1,500Ͳ$1,999 $2,000Ͳ$2,499 $2,500Ͳ$4,999 $5,000Ͳ$9,999 $10,000Ͳ$14,999 $15,000Ͳ$19,999 $20,000ormorePage|19
PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.com FinancialAssistance - DidyourpracticeofferthirdǦpartyfinancingoptions?79%ofpracticesindicatedtheyofferedtheircosmeticdentistrypatientsthirdͲpartyexternalfinancing
servicesinthepastyear,anuptickof2pointssincethe2011survey.369responding
CaseAcceptanceBoosted - Didofferingexternalfinancinghelpwithtreatment acceptance? Coincidentally,ofthose79%ofrespondentsofferingfinancing,79%ofthemreportedthatthirdͲparty financingoptionshelpedpatientsgettoa"yes"decision.322responding
79%21%
Yes No79%21%
Yes NoPage|20
PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.comWhat'stheBuzz? - Howdomostofyourpatientsfindyou?
Respondentssaythat88%ofpatientsfindthemviawordofmouthandInternetsearch,withwordof mouthleadingthewaybyawidemargin.306responding
GettingSocial - Doyouoryourpracticeusesocialmediatoreachprospective andcurrentpatients?Whichoutletsdoyouuse? Facebookdominatesthesocialscenefordentalpractices,withTwitterandYouTubecominginbehind. Dentistsexperimentwithothersocialplatforms,too,whileasurprising22%donotindulgeatall.304responding
1%2%3%6%25%63%
0% 10% 20% 30% 40% 50% 60% 70%
DirectMailpieceAdinnewspaperormagazineSignageOtherAnswersInternetWordofMouth1%2%6%7%10%22%24%27%75%
0% 10% 20% 30% 40% 50% 60% 70% 80%
TumblrFlickrInstagramPinterestOtherAnswersWedon'tusesocialmediaYouTubeTwitterFacebookPage|21
PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.com ShowMetheMoneyII - TotalrevenuesforALLdentistryprocedures (cosmeticandnonǦcosmetic) Theseresultsaddresspracticeactivityintotalrevenues.Providingfurtherevidenceofacomebackoutof themorassofaweakeconomy,thetoplevelofthesurvey,morethan$2million,hasexpanded5 percentagepointssince2011to13%.Additionally,thelowestlevelofthesurvey,lessthan$500,000 has shrunk5pointssince2011to13%,positivenewsonboththetopandbottomsendsofthespectrum.366responding
Totalrevenuesforcosmeticdentistryprocedures
Thetopthreeselections,$500,000toMorethan$1million,collectivelyrepresenta3pointpositive swingfromthe2011survey,furtherindicatingacomebackforcosmeticdentistry.365responding
13% 20% 18%13%13%10%13%
Lessthan$500,000
$500,000Ͳ$749,999 $750,000Ͳ$999,999 $1.0Ͳ$1.24million $1.25Ͳ$1.49million $1.5Ͳ$1.99millionMorethan$2.0million
19% 22%29%17%
6% 7%Lessthan$100,000
$100,000Ͳ$249,999 $250,000Ͳ$499,999 $500,000Ͳ$749,999 $750,000Ͳ$1.0millionMorethan$1.0million
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PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.comRevenueChangeforTopCosmeticProcedures
Pleasereporttheapproximatenumberofbleaching/whiteningproceduresyourpracticeperformedin thepreviousyear:Avg.93.8 Whatistheaveragecostofawhiteningprocedureinyourpractice?Avg.$380.71 Comparedtothebleaching/whiteningproceduresintheyearprevious,thisyearwas305responding
anincrease 25% adecrease 23% aboutthesame 52% Doyouexpectbleaching/whiteningproceduresinthecomingyearto306responding
increase 33% decrease 7% stayaboutthesame 60% Pleasereporttheapproximatenumberofcrownandbridgeworkproceduresyourpracticeperformed inthepreviousyear:Avg.472.5 Comparedtothecrownandbridgeworkproceduresintheyearprevious,thisyearwas302responding
anincrease 39% adecrease 18% aboutthesame 43% Doyouexpectcrownandbridgeworkproceduresinthecomingyearto298responding
increase 48% decrease 6% stayaboutthesame 47% Pleasereporttheapproximatenumberofdirectbondingproceduresyourpracticeperformedinthe previousyear:Avg.568.8 Whatistheaveragecostofadirectbondingprocedure(pertooth)inyourpractice? Avg.$358.77 Comparedtothedirectbondingproceduresintheyearprevious,thisyearwas294responding
anincrease 41% adecrease 9% aboutthesame 50%Page|23
PleaseattributealldatatotheAmericanAcademyofCosmeticDentistry(AACD) Formoreinformation,pleasecontactpr@aacd.comorvisitwww.AACD.com Doyouexpectdirectbondingproceduresinthecomingyearto295responding
increase 42% decrease 4% stayaboutthesame 54% Pleasereporttheapproximatenumberofimplantproceduresyourpracticeperformedintheprevious year:Avg.92.3 Whatistheaveragecostofanimplantprocedureinyourpractice?Avg.$2,371.41 Comparedtotheimplantproceduresintheyearprevious,thisyearwas292responding
anincrease 44% adecrease 13% aboutthesame 42%Doyouexpectimplantproceduresinthecomingyearto
291responding
increase 60% decrease 4% stayaboutthesame 36% Onaverage,howmanyimplantsdoyourpatientsopttoreceive?AnswerPercentage
153%235%
36%