22 déc 2021 · Turkish Airlines is the first airline in the world to have IATA CEIV certification in three areas: Pharma, Live Animal and Fresh Turkish Cargo
Turkish Airlines, the flag carrier airline of the Republic of Turkey, is the only 4 Star airline in all categories in Europe
Couverture : ISTANBUL, TURKEY - CIRCA 2017: Aerial view of Turkish Airlines Boeing 747 Commercial Passenger Aircraft Flying High Up in the Sky Above the
Although Turkish Airlines cannot claim to provide flights to all continents – as do Qatar Airways and Emirates Airline – it is regularly presented as being the
Turkish Cargo: Cargo Airline of the Year, • Turkish Technic: MRO Company of the Year ? Aviation Leader of the Year Temel Kotil, Ph D President and CEO of
Turkish Airlines, which flies to more than 290 destinations worldwide, has won the Skytrax Award for Europe's Best Airline for six consecutive years,
FACTS AND FIGURES General information Turkish Airlines Turkish Airlines was chosen as the winner of the 3 categories by Skytrax; 'Best Airline
Overview Case Study Turkish Airlines Overview Industry Airline Challenges · Improve performance of online applications · Reduce IT costs Solution
1208_4turkishairlinespresentationen.pdf TK Marketing Presentation
Turkish Airlines͛ Rankings
Turkish Airlines͛ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
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TK Marketing Presentation 11
ͳͳ௧ in World Rankings
(Domestic + International pax) 1
ͳ௦௧ in Europe
In terms of destinations
Operating Fleet
12
ͳ-௧ in World Rankings
ASK Ranking
15
ͳͷ௧ in World Rankings
Number of Countries
Global Rankings (Traffic & Operation)
2 -ௗ in Europe Rankings (among legacy carriers)
Number of Passengers (2014)
4
Ͷ௧ in World
In terms of destinations
Number of Destinations
1
ͳ௦௧ in Europe
In terms of destinations
2 -ௗ in World
In terms of destinations
Number of Destinations (From Single Hub)
RPK Ranking
13
ͳ͵ௗ in World Rankings
7
௧ in World Rankings
(international pax) 1
ͳ௦௧ in World
In terms of destination country
1
ͳ௦௧ in Turkey
2 / 40
TK Marketing Presentation Quality Achievements ² (XURSH·V %HVP $LUOLQH 2015
3 / 40
TK Marketing Presentation
Service Quality Service Quality
1
JRUOG·V Best Business Class
Lounge
1 (XURSH·V and
6RXPO (XURSH·V %HVP Airlines
Quality Achievements ² Global Rankings
Seat
Airline of the Year
Turkish Airlines has received the awards in 3 category at the 2016 Air Transport News Awards ceremony.
Turkish Airlines: Airline of the Year,
Turkish Cargo: Cargo Airline of the Year,
Turkish Technic: MRO Company of the Year.
Aviation Leader of the Year
Temel Kotil, Ph.D. President and CEO of Turkish Airlines has been chosen "Leader of The Year" in
2014 Air Transport News Awards
CEO of the Year
CEO of Turkish Airlines, has won the prestigious Executive Leadership category at the 2014 Airline
Strategy Awards in London
The Best in the World
Turkish Airlines has been once again voted as the best in the world, receiving another prestigious award at the CAPA Aviation Awards for Excellence in 2014
Catering
2
JRUOG·V ࢊ Business Class
Catering
2
JRUOG·V ࢊ Premium
Economy Class Seats
Catering
2
JRUOG·V ࢊ Economy Class
Catering
Service Quality
1
JRUOG·V Best Business
Class Lounge Dining
The JRUOG·V Best
Business Class Lounge 2015
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TK Marketing Presentation
Turkish Airlines͛ Rankings
Turkish Airlines͛ Figures
Brand Value
Products & Advantages
Subsidiaries of TK
5 / 40
TK Marketing Presentation Turkish Airlines flies to more countries than any other airline
*Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations 6 / 40
TK Marketing Presentation Turkish Airlines flies to more countries than any other airline *Blue countries indicate current flight map. 7 / 40 TK Marketing Presentation #4
Airline
In terms of destinations
#1
Airline
In terms of destinations
#1
Airline
In terms of number of destinations
from single hub #2
Airline
In terms of number of destinations
from single hub
Turkish Airlines flying to
285 destinations
in 113 countries all around the world. (Mar'16) #1
Airline
In terms of destination country
Network Development ² Network Size (As of Mar'16) With 8,900 flights per week reaches 74% of all destinations at least daily 8 / 40 TK Marketing Presentation
Network & Passenger Development
0 2,000 4,000 6,000 8,000
10,000
12,000
95120145170195220245270295
Number of Destination
Landing Per Week
14.1 M
16.9M
22.6M
25.1M
2010 - 153
29.M
2011 - 180
32.6M
2012 - 202
39.0M 2013 - 232
48,3M
2014 - 261
54,7M
2015
299*
61,2M
2009 - 154
2008
143
2006-131
2005 - 107
*Fleet
72,4M
pax
2015 - 299
*2016E - 339
9 / 40
TK Marketing Presentation
200520062007200820092010201120122013201420152016E
1,134 1,563 2,229 3,129
4,445
5,706 6,877
9,937 12,882 15,564
18,385
21,694
Figures / Passenger Number
%32
2005-2015
Transit
Pax CAGR
Int to Int Transfer Passenger (Million)
200520062007200820092010201120122013201420152016E
14.1 16.9 19.6 22.6 25.1 29.1 32.6
39.0
48.8
54.7
61.2
72.4
Total Passenger (Million)
200520062007200820092010201120122013201420152016E
6.9 8.0 9.7 11.5 13.4 15.5 18.2
22.5
29.0
32.0
34.9
40.8
International Passenger (Million)
200520062007200820092010201120122013201420152016E
7.2 8.9 10.0 11.1 11.7
13.6 14.5
16.5 19.8 22.7
26.3
30.6
Domestic Passenger (Million)
Total number of passengers carried is targeted to reach 72.4M, 30.6M on sched. domestic routes, 40.8M on sched int routes, and the rest on
charter and hajj flights.
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TK Marketing Presentation 23
New
Destination
Opened in 2015
Europe
109 Airport
North America
10 Airport
South America
2 Airport
Africa
48 Airport
Asia & Far East
34 Airport
Middle East
34 Airport
Figures / Number of Destinations (As of Mar'16)
*New destinations on the list (without date), are planned to launch in 2016 & 2017 based on aircraft availability and upon obtaining the authorizations. 11 / 40
Ivana-FrankivskUkraineMar'16
BogotaColombiaMay'16CaracasVenezuelaLuandaAngola
Panama CityPanamaMay'16ConakryGuŦneaLuxorEgpyt
DubrovnikCroatiaMay'16HavanaCubaMakhachkalaRussia
AtlantaUSAMay'16JubaSouth SudanMexico CityMexico
HanoiVietnamJun'16KasselGermanyNantesFrance
AbhaS.ArabiaKharkivUkraineSeychellesSeychelles
AswanEgpytLankaranAzerbaijanUrmiehIran
Siirt TurkeyDec'15Baden-BadenGermanyJun'15BariItalyApr'15 ZaporizhiaUkraineDec'15GrazAustriaJun'15San FranciscoUSAApr'15 MauritiusMauritiusDec'15BamakoMaliMay'15TaipeiTaiwanMar'15 AntananarivoMadagascarDec'15HakkariTurkeyMay'15ManilaPhilippinesMar'15 DurbanS.AfricaNov'15UƔakTurkeyMay'15AhwazIranMar'15 MaputoMozambiqueOct'15TokatTurkeyMay'15BursaTurkeyMar'15 MiamiUSAOct'15Ordu GiresunTurkeyMay'15AbujaNigeriaMar'15
KhujandTajikistanAug'15PortoPortugalApr'15
New Destinations Opened in 2015
New Destinations
New Destinations Opened in 2016
New Destinations Pending to be Launched
TK Marketing Presentation
Europe (Part 1/2)
Light red destinations are opened for
reservation
Blue destinations are planned to launch
soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations.
84 Airports
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TK Marketing Presentation
Europe (Part 2/2)
Light red destinations are
opened for reservation
Blue destinations are
planned to launch soon in
2016 & 2017 based on
aircraft availability & upon obtaining the authorizations.
25 Airports
13 / 40
TK Marketing Presentation
Africa
Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2016 &
2017 based on aircraft availability & upon obtaining the
authorizations.
48 Airports
14 / 40
TK Marketing Presentation
Middle East
Blue destinations are planned to launch soon in
2016 & 2017 based on aircraft availability & upon
obtaining the authorizations.
34 Airports
15 / 40
TK Marketing Presentation
Asia & Far East
Light red destinations are opened for
reservation.
Blue destinations are planned to launch
soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations.
34 Airports
16 / 40
TK Marketing Presentation
Americas
Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations.
12 Airports
17 / 40
TK Marketing Presentation
Turkey
51 Airports
18 / 40
TK Marketing Presentation
Figures / Fleet
69 73 66 65 73 82
102 101
127 132
153
179
200020012002200320042005200620072008200920102011
Fleet Growth
6,9
7.·V Avarage Fleet Age
Youngest Fleet in Europe
Type Fleet
A340-3004 A330-30027 A330-20020 B777-300ER 24
25% Total75
A321-20059 A320-20029 A319-10014 B737-900ER15 B737-80097 B737-7001 E 190 / 1954
72% Total219
A330-200F7 A3103
3% Total10
TOTAL304
Wide Body
Narrow Body
Cargo
19 / 40
36 42 55 73 87 95 95 92 87 87 82
159 181
197
216
240 227 245 274 313 344 346
7 9 9 10
12 9 9
9 9 9 9 202
232
261
299
339 331 349
375
409
440 437
20122013E201420152016E2017E2018E2019E2020E2021E2022E
Wide BodyNarrow BodyCargoTotal
TK Marketing Presentation
18 23 27
34 39
20122013201420152016E
Figures / Anadolujet
Via Ankara, ESB
Via ùVPMQNXO 6$J
Total Passanger ( Million) Fleet Growth
5.5
8.0 8.9 10.5
13.3
20122013201420152016E
Anadolujet is The low-cost brand of
Turkish Airlines
Flying to 66 routes, from 44 destinations
in Turkey & TRNC
68 Routes
20 / 40
TK Marketing Presentation 117 136 149 144 178 223 271 315 347 405 450 512
28 29 34 55 60
91
117
155
218
257
271
303
145 165 183 199 238
314
388
470
565
662
720
815
200520062007200820092010201120122013201420152016E
BellyCargo
189 219 252 306 287 427
578 719
871 973 935
20052006200720082009201020112012201320142015
Axis Title
Figures / Cargo
Cargo Tonnage Carried (1.000 Ton)
Total Cargo Revenue (Mn USD)
Leading cargo carrier in total export and import cargo in Turkey. Operates to 55 destinations with its 3 A310-300 and 7 A330-200F freighters besides
284 destinations with passenger aircraft.
Turkish Cargo
21 / 40
TK Marketing Presentation
Brand Value
Products & Advantages
Subsidiaries of TK
22 / 40
Brand Value ² Sponsorships
23 / 40
Brand Value ² Sponsorships
24 / 40
TK Marketing Presentation
Brand Value
25 / 40
TK Marketing Presentation
Brand Value ² Sponsorships
BORUSSIA DORTMUND 2013-2016
Turkish Airlines Lounge in
Westfalenstadion
26 / 40
TK Marketing Presentation
Brand Value
Products & Advantages
Subsidiaries of TK
27 / 40
TK Marketing Presentation
Cabin Features
Business Class
Comfort Class
Economy Class
28 / 40
TK Marketing Presentation Turkish Airlines Inflight Entertainment platform "Planet» will help make your trip go by in the blink of an eye. You can access,
337+ movies
414+ TV Series & documentaries
756+albums by Universal Music Group
17+ Games.
Planet
Inflight Entertainment
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TK Marketing Presentation
Catering
Candle light dinner above the skies.
Turkish Airlines, which serves the best catering service for business class, is offering Flying Chef concept onboard.
30 / 40
TK Marketing Presentation
Catering
The JRUOG·V ࢊ
Business Class Catering 2015
The JRUOG·V ࢊ
Economy Class Catering 2015
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TK Marketing Presentation
In our lounge, you will have a good time comfortably before flight and enjoy the free catering service
(hot and cold soft drinks, fresh queezed orange juice, sandwiches, croissants, pastries, tarts, tartlets, sweet and salted biscuits, nuts, and hot soup.)
Our Business Class travelers, M&S Elite card members with one guest, M&S Elite Plus members with their family
and Star Alliance Gold card members can take advantage of Lounge Istanbul.
Lounge Istanbul (1st floor )
Over
1.000
Seat capacity
5,900 m2
Area of Lounge Istanbul
Library & Billiards rooms
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TK Marketing Presentation
Lounge Istanbul (Ground floor )
The Lounge Istanbul provides some of the
unique tastes of Turkish cuisine like PMQPÖ börek, pide,gözleme and global dishes \RX·OO NH OMUG-pressed to find elsewhere. $PRQJVP RPOHU PUHMPV \RX·OO ILQG IUHVOO\
SUHSMUHG SMVPULHV IURP 9LHQQM·V IMPRXV
pastry shop Demel. a lovely tea garden visitors can enjoy freshly brewed Turkish tea & "simit».
a virtual car rally in miniature model of Istanbul PlayStations and electronic diversions a realistic golf simulator Suit rooms
Stage - Live Performance +HOLŃMO 6PMLUV 7XUNLVO $LUOLQHV· *ORNH
The JRUOG·V Best
Business Class Lounge Dining 2015 The JRUOG·V Best
Business Class Lounge 2015
33 / 40
TK Marketing Presentation Our international incoming Business Class passengers and Miles&Smiles Elite Plus members travelling in Economy or Comfort Class can take advantage of Lounge Istanbul Arrival
Lounge Istanbul Arrival
In the Arrival Lounge our guests can enjoy a variety of complimentary breakfast foods and sweet and savory snacks as well as fruit juices, teas and coffees. In addition, there are showers, changing and ironing rooms available free of charge.
34 / 40
TK Marketing Presentation
Turkish Corporate Club
Discount No Penalties Incentive Excess Baggage
35 / 40
TK Marketing Presentation
Turkish Conventions
(XURSH·V NHVP MLUOLQH NULQJV POH RRUOG
PR FRQJUHVV FLP\ ùVPMQNXOB
Exclusive offers on all Turkish Airlines flights Opportunity to get organizers· incentives Easy application and management process for meetings seminar conference congress exhibitions conventions@thy.com
36 / 40
TK Marketing Presentation
Miles&Smiles
Program Partners:
37 / 40
TK Marketing Presentation
Istanbul Tour For Transfer Passengers
After you arrive at Istanbul Atatürk Airport, you will be picked up by a private guide and you will spend fantastic hours filled with historical beauties of our city. istanbulinhours.com
Istanbul Tour:
Free Istanbul
sightseeing tour for all our transit passengers.
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TK Marketing Presentation
Brand Value
Products & Advantages
Subsidiaries of TK
39 / 40
TK Marketing Presentation
Subsidiaries & Affiliates
40 / 40
Turkish Airlines Group Revenue (mn
USD) # of
Personnel Partnership Structure Establishment
1 Turkish Airlines 10,522 22,030 %49 (Gov. Privat. Admin.) -%51 Open to Public 1933
2 Turkish Opet Aviation Fuels 1,825 426 %50 THY - %50 Opet 2009
3 Sun Express (Turkey & Germany Consolidated) 1,226 3,504 %50 THY - %50 Lufthansa 1989
4 THY Turkish Technic 950 5,646 % 100 THY 2006
5 THY Turkish Do&Co 377 5,111 %50 THY - %50 Do&Co 2007
6 Turkish Ground Services 257 9,654 %50 THY - йϱϬĂǀĂƔ 2009
7 Pratt Whitney THY Turkish Engine Center (TEC) 240 268 %51 PW - %49 THY Teknik 2008
8 Goodrich Turkish Airlines Technical Service Center 10 31 %60 TSA Rina - %40 THY Teknik 2010
9 Turkish Cabin Interior Systems Industries, Inc. 9 153 %50 THY & THY Teknik - %50 TAI 2011
10 Aircraft Seat Manufacturing Industry & Trade, Inc. 7 40 %50 THY & THY Teknik - %50 Assan Hanil 2011
11 LJĚŦŶŦůĚŦƌŝƌƉŽƌƚĂŶĂŐĞŵĞŶƚ͕ŶĐ͘ 1 12 %100THY 2012
12 TurkbineTechnical Gas Turbines Maintenance & Repair, Inc. 1 10 %50 THY Teknik - %50 Zorlu O&M 2011
13 Tax Free Zone, Inc. (Tax Refund) - 11 %30 THY - %45 Maslak Oto -%25 VK Holding 2014
Total 15,425 46,896 TK Marketing Presentation
Thank You