UK Advertising Codes lay down guidelines and rules for advertisers, agencies and media owners to follow They include general rules that state advertising must
See Cold type, above Page 17 House agency An advertising agency owned and operated by an advertiser, which
Thresholds (exclusive of VAT) above which advertising of contracts in The Official Journal of the EU is obligatory, applicable from 1 January 2020i
Thresholds (exclusive of VAT) above which advertising of contracts in The Official Journal of the EU is obligatory, applicable from 1 January 2022i
the above three objectives There are number of advertising media choices available to the company in India However, the real
The Diageo Marketing Code (DMC) supports our marketers in required in all above-the-line advertising for our alcohol brands This includes television
European Commission, 2018, Behavioural study on advertising and marketing While the above are the most relevant and common influencer marketing
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1259_169f843e6_cfda_46cb_84a3_4758b178b178.pdf Thresholds (exclusive of VAT) above which advertising of contracts in The Official Journal of the EU is obligatory, applicable from
1 January 2022i.
Works Value Who it applies to
Contract Notice ɯ5,382,000 Threshold applies to Government
Departments and Offices, Local and
Regional Authorities and public
bodies
Goods and Services
Contract Notice ɯ140,000 Threshold applies to Government
Departments and Offices
Contract Notice ɯ215,000 Threshold applies to Local and
Regional Authorities and public
bodies outside of the Utilities Sector Contract Notice ɯ750,000 All services concerning social and other specific services listed in
Annex XIV of the EU Directive
2014/24/EU
Utilities
Works contracts
Prior Indicative
Notice
ɯ5, 382,000 For entities in Utilities sector
covered by GPA Goods and Services ɯ431,000 For entities in Utilities sector covered by GPA i Thresholds are revised every two years. Full and up to date thresholds can be checked on the EU public procurement website https://eur-lex.europa.eu/legal