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ENTREPRENEURIAL MARKETING: A COMPARATIVE CASE
ENTREPRENEURIAL MARKETING: A COMPARATIVE CASE. STUDY OF 42BELOW VODKA AND PENDERYN WHISKY. Sussie Morrish: The University Of Auckland Auckland
ESMA35-42-1305 Crowdfunding Tables
10 nov. 2021 ESMA35-42-1305 ... Crowdfunding Service Providers Regulation (ESCPR) listed below: ... advertising of investment products and services.
Fletcher-Chap 1
'42 Below'—the excitement of 'start-up' new products
Medicare Communications and Marketing Guidelines (MCMG) Date
9 févr. 2022 General Marketing Requirements (42 CFR §§ 422.2263 423.2263) . ... Below are examples to assist in identifying marketing versus ...
MOA GROUP LIMITED INITIAL PUBLIC OFFERING INVESTMENT
The Business Bakery (founders of 42 Below greater financial advertising and marketing
A Tale of Two Spirits: Entrepreneurial Marketing at 42Below Vodka
(2002) and apply these to two cases: 42Below Vodka and Penderyn Whisky. RéSUMé. La popularité du marketing entrepreneurial a augmenté au cours des dernières
Media nations: UK 2021 - Ofcom
5 août 2021 TV advertising revenue is set to rebound in 2021 ... Figure 1.10 below shows UK household use of online video services in Q1 2021
CI GCSE 0580/42 Mathematics June 2019
If working is needed for any question it must be shown below that question. 0980/42/M/J/19 ... (i) Calculate the number of pages of advertisements.
Medicare Communications and Marketing Guidelines (MCMG) Date
“Communications” and “marketing” covered by the MCMG are defined at 42 For the specified materials below HPMS now has a “material.
Medicare Communications and Marketing Guidelines (MCMG) Date
20 juil. 2018 are governed under Title 42 of the Code of Federal Regulations (CFR.) ... For the specified materials below HPMS now has a “material ...
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INVESTMENT
STATEMENT
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When deciding whetuher to invest, consider
carefully the answers to the following questions that can be found on the pages nuoted below: - What sort of investment is this? (page 8) - Who is involved in providing it for me? (page 8) - How much do I pay? (page 8) - What are the charges? (page 8) - What returns will I get? (page 9) - What are my risks? (pages 9 to 12) - Can the investment be altered? (page 12) - How do I cash in my investment? (page 13) - Who do I contact with inquiries uabout my investment? (page 13) - Is there anyone to whom I can complain ifI have problems with the investment?
(page 13) - What other information can I obtain about this investment? (page 13) In addition to the information in this duocument, important information can be found in the current registered prospectus for the investment. You are entitled to a copy of that prospectus on request.A GR(UPDPCUD"R)DTHGNBR.VN ITUNKRWG6VS"DNGB
4IPSVCNRUPR(UPDPCUD"SR)DTHGNB
The Financial Markets Authority regulates
conduct in New Zealand"s fi nancial markets.The Financial Markets Authority"s main objective
is to promote and facilitate the development of fair, effi cient, and transparent fi nancial markets.For more information about investing, go to
http://www.fma.govt.nz. (UPDPCUD"R.SYUBGTBR4SDPRXG"ZR€IVR)DHG9PYGBNEGPNRGCUBUISPB
Using a fi nancial adviser cannot prevent you
from losing money, but it should be auble to help you make better investment decisions.Financial advisers are regulated by the
Financial Markets Authority to varying levels,
depending on the tyupe of adviser and tuhe nature of the services they provide. Some fi nancial advisers are only allowed to provide advice on a limited range of products.When seeking or receiving fi nancial advice,
you should check- - the type of advisuer you are dealing with; - the services the adviser can provide you with; - the products the adviser ucan advise you on.A fi nancial adviser whou provides you with
personalised fi nancial adviser seruvices may be required to give you a disclosure statementcovering these and otuher matters. You should ask your adviser about houw he or she is paid and any confl icts of interest he or she may hauve.
Financial advisers must have a complaints
process in place and they, or the fi nancial services provider they work for, must belong to a dispute resolution scheme ifu they provide services to retail clients. So if therue is a dispute over an investment, you can ask someone induependent to resolve it. Most fi nancial advisers, or the fi nancial services provider they work for, must also be registered on the fi nancial service providers register. You can search for information about registered fi nancial service providers at http://www.fspr.govt.nz.You can also complain to the Financial Marukets
Authority if you have concerns about the
behaviour of a fi nancial adviser.9EZITNDPNRƒINUCG
This Offer Document is for an initial public uoffer ("Offer") of Shares in Moa Group Limited (the "Company").It is an investment statement for the purposes
of the Securities Auct 1978 and the SeucuritiesRegulations 2009, aund has been prepared as
at, and is dated, 11 October 2012.The purpose of this uOffer Document is to
provide certain key information that is liukely to assist a prudent but non-uexpert person to decide whether or unot to acquire Shares in theCompany under the Ouffer. However, investors
should note that other importuant information about the Offer, the Shares and the Company is available in the registered prospectus in respect of the Offer ("Prospectus") and in tuhe information available for inspection at thue registered offi ce of the Company (duescribed further under the hueading _Importomanr fitnspo tfrepfrcrt.op frp.t-orom vr fdavosafoyT in section 3.11).uYou should read all of this Offuer Document and
the accompanying documentation before deciding whether or not to invest under this Offer.No person is authorised tuo give any information
or make any representation in connection with this Offer, which is not cuontained in thisOffer Document, the Pruospectus or in otheur
communications from the directors of theCompany. Any information or representation
not so contained may not be relied upon as having been authoriused by the Company.4IPBUSGTDNUIPR"GTUIS
Pursuant to section 43D of tuhe Securities Act, u
the Company is unablue to allot any Shares or accept any applications or subscriptiuons in respect of the Offer during the FinanucialMarkets Authority "Consuideration Period".
The Consideration Period commences on the
date of registration of the Prospectus and ends at the close of the day whiuch is fi ve working days after the date of registration.The Financial Markets Authority may suhorten
this Consideration Period, or extend it by no more than fi ve additional working days. ...DTPUP6ƒIR†VDTDPNGG
No person guarantees the Shares offered
under this Offer Document. (IT‡DTSRˆIIHUP6R1NDNSGEGPNBRThis Offer Document contains certain
statements which relate to the future.Such statements are not a guarantee of future
performance and involve known and unknown risks, uncertainties, assumptions and otheru important factors, many of which aure beyond the control of the Company aund its subsidiary (together "Moa Group") and which mayu cause actual results, performance or achievements of Moa Group to differ materially from those expressed or implied by suuch statements.WUBHRDPSR1VUND‰U"UNSKRILRDPR9PYGBNEGPNSRUPR
N GR4IEZDPK
This Offer Document does nout take into account
each investor"s investment objectives, fi nancial situation and partiucular needs. Investors should read this Offer Document in full ubefore deciding whether to invest. In particular, inuvestors should consider the risk fuactors that could affect Moa Group"s performance (including those set out underu the heading r_Imporpnarshr n vlvyT in section 3.6), uparticularly with regard to their personal circumstances. Investors, who are in any doubt as tuo the action they should take, should consult their stockbroker, solicitor, accountant or other fi nancial adviser befuore deciding to invest.1IVTCGB
Information in this Ouffer Document on the ubeer
market is from independent markuet research carried out by Euromonitor International Limited, but should not be relied upon in makingu, or refraining from making, any invuestment decision.Other information contained in footnotes is from
the sources identifi ed, but none of theu sources have been involved in the preparation of thisOffer Document, and thue information should
not be relied upon in makingu, or refraining from making, any investment decision.GRPUNUIPB
Capitalised terms used in this Ouffer Document
have the specifi c meaning given to them in theGlossary section of thuis Offer Document.
Unless otherwise indicated, $ or NZ$ refers to
New Zealand Dollars and all references to time
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TABLE OF CONTENTS
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TABLE OF CONTENTS
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ycDo... DNRTGNVTPBR‡U""RS9R6GN•The information below should be read in
conjunction with theu information set out beulow under the heading "uImporpnarshrn vlvy
".Any returns from Shares may consist of dividends
or other distributions and incrueases in the price of the Shares between acquisition andu sale (after deducting brokerage and any other uexpenses). The market price of the Shares may also declineu.Key factors that determine returns are:
- market prices for Shares and demand for them; - decisions of the duirectors on distributions and reserves/retentions of profi ts (described in further detail below); and - applicable taxes or duties. A genueral summary of applicable taxes is set out in seuction 12 "Taxation Summary".Nothing contained in this Offer Document should
be interpreted as any promise of profi tability or any level of return. The Company ucan give no assurance about the future level of dividends, if any. The market price for Shares is dependent on a number of complex and interrelated factors including the likely future performance of theCompany and other muarket factors.
The directors have adopted a policy that thuere
will not be any diviudend payments or otuher distributions made for the foreseeable future as any surplus funds uwill be retained in order to capitalise on immediate and future growth opportunities. Accordingly, and until that poulicy changes, returns on Shares will be limited to the proceeds of sale or other disposituion of Shares. The Company is the uonly person legally liable to pay any dividends our other distribution declared or made on the Shaures. If a Shareholder sells any Shares, the purchaser of those Shuares will be the person legally liable to pay the purchase price of those Shares to the Shareholder.Neither Moa nor anuy other person guarantees
the Shares or any returns. ycPo... DNRDTGREKRTUBHB•S gtpr vrpr-ntq f-rv-uanRunas -srenpior.aanr pfAre Aanr.naqanrq omrprvmtnortudanpo f-r m votnhkrgtpr vre-nnafoShrprStvvRspl f-rafo ohbr or vrftorpfo e updoaArotrsplarprfaorunt2ror fromar fapnroansrpvromar.-v favdvr fdavovr fr-ntqomkr1eetnA f-Sh0rpfr fdavosafor fromar3tsupdfhr
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No investment is risk-free and the Shares are
no exception. The principaul risk is that you may not be able to recoup your original investment or you may not receive the returns you expect. This could happen for a number of reasons, including: - the sale price of Shares is less than the price paid for them; - your inability to sell your Shares at all - for instance, because the market for them does not develop, becomes illiquid or ceases to exist; - the operational and fi nancial performance ofMoa Group is not as strong as expected;
- the Company or Moa ubecomes insolvent and is placed in receivership or liquidation.uThe Shares issued under the Offer will be fully
paid ordinary shares and Shareholders will have no liability to make any further paymeunt in respect of their Shaures.If Moa Group"s operational and/or fi nancial
performance is not as strong as expected, the future market price of the Shares may be less than the price paid for them and returns on the Shares may be less than anticipated.Section 10 "Prospective Financial Information"
sets out prospective fi nancial performance forMoa Group, including the aussumptions adopted
by the directors of the Company inu preparing that information.Investors should be aware that there is no
guarantee that they will receive the returns described in sectioun 3.5 "Impornao-nfvrq SSrcr-aoy
".If the Company is pulaced in liquidation, tuhe
residual value of its assets may not be sufufi cient for Shareholders to receive the full value of their original investment (or there may be no residual value at all).Some of the principual risk factors which may affect the ability of uinvestors to recoup their initial investment and the Compauny"s share price performance are detailed in this sectionu. These risk factors are not the only ones faced by Moa Group. There may be additionalu risk factors thatMoa Group is currently unaware of, or that are
currently immaterial but which may usubsequently become key risk factors for Moa Group. You should consider these risku factors in conjunction with other information in this Ouffer Document (including the assumptions in sectioun 10.6 "Notes to Prospective Financial Information").The risk factors described below necessarily
include forward-looking statements. Actual events may be materially different to those described below and may therefore affect Moa Group in a different way or to a different extent and the impact could be material.,sragv fruliwyMoa has only been trading since 2004, with a
signifi cant increase in revenue over the last two years. While revenue growth over the past two years has been substantial in percentage terms, that increase is from a low revenue base. Therefore, revenue cannot necessarily be expected to increase at the same ruate in the future.Moa intends to focus on growing its business,
including by expansion into new markets.Accordingly, it expects to make losses and have
negative cash fl ow in the short to medium term as it invests in its growth and expansion initiatives. At this stage, Moa"s revenue is not suffi cient to cover its costs. In other words, Moa does not make a profi t and is not expected to do so in the immediate or short term future and is also cash fl ow negative. There can be no certainty that Moa will be able to generate a profi t in the long term. ________gfaGt aoiedo(The infiow)taimedfa b vtscyMMcMkclkMl
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