[PDF] US Recorded Music Revenue Hit $15B in 2021, Topping - Billboard




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[PDF] US Recorded Music Revenue Hit $15B in 2021, Topping  - Billboard 26393_2march_09_2022_billboard_bulletin_1.pdf

Recorded-music revenues in the United States

reached $15 billion at retail in 2021, according to the

RIAA'sfiannual year-end report.

That towering figure, in a vacuum, exceeds the re- cord-high water mark of 1999, when revenues reached $14.6 billion at the height of the CD boom, though the optimism comes with a major caveat - inflation over the past 20-plus years has grown to the point that the $15 billion actually represents a figure 37% lower than the high-water mark, which would be around $24 bil- lion in today's dollars.Still, the figures are another welcome sign for a business that had bottomed out less than a decade ago. In 2021, revenues were up 23% overall over the $12.1 billion clocked in 2020, as streaming revenues alone surpassed that 2020 mark, having climbed 24% in the past year to account for $12.4 billion in 2021, or 83% of all recorded music revenues. That's being driven by a

23% growth in paid subscription streaming revenue,

which now accounts for $9.5 billion of that figure, or

76% of streaming revenues (including $907 million

from limited-tier subscriptions, up 26% itself). For the year, the average number of paid subscribers in the U.S. reached 84 million, up 11% from last year's

75.5 million and 60.4 million in 2019. Meanwhile, ad-supported on-demand streaming revenue rebounded

to 47% growth in 2021, reaching $1.8 billion, and SoundExchange and other digital radio distributions totaled $1.2 billion, with the SoundExchange piece up

5% year over year from $993 million in 2020.

On the sales side, digital downloads continued to de- cline, down 12% to $587 million in 2021 - of that figure, digital album sales accounted for $282 million (down

12%) and digital track sales sunk to $256 million (down

16%). In total, digital sales was just 4% of total revenues

for the year, according to the RIAA's figures.

On the other hand, physical sales were up across

the board - the first time since 1996 that both CD

sales revenue and vinyl album sales revenue grew in the same year. Overall, physical sales reached $1.66

billion, a 42.3% increase over 2020's $1.16 billion, with big numbers on each side.

Vinyl, which has been growing for 15 solid years

US Recorded Music Revenue

Hit $15B in 2021, Topping

Record - With afiCatch:fiRIAA

BY DAN RYS

(continued)

YOUR DAILY ENTERTAINMENT NEWS UPDATEBulletin

MARCH 9, 2022 31

• Five Takeaways

From RIAA's 2021

Report: Big Business,

Bigger Growth,

Biggest Vinyl

Shipments

• T ikT ok Will N o w Market & Distribute

Your Music - To Any

Streaming Service

• 'Euphoria' Synchs

Drive Streaming

Gains 'Unlike Any

Other TV Show'

• Music Earnings Q4

2021: Taking Stock

of Spotify, WMG,

SiriusXM & More

Companies

• 'Why Are We

Here?': Live Nation Asks Judge to End

Antitrust Case

•

CLICK

Page 3 of 31 now, reached the $1 billion revenue thresh- old for the first time since 1986, according to the RIAA, up 61% year over year and ac- counting for just over $1 billion in revenues and a whopping 7% of overall recorded music revenues, as well as 63% of physical revenues. CDs, meanwhile, saw the first year over year jump since the digital revolution started to sink CD sales in 2004, growing

21% to $584 million, just shy of the total

digital download revenue. "The incredible run of strong, industry- wide growth documented in this and prior reports speaks to the dynamic and vibrant creative and commercial relationships today's labels have built with their art- ist partners," RIAA chairman/CEO Mitch

Glazier said in a statement accompanying

the report. "Labels haven't simply reinvented themselves, they have helped transform the entire process of music creation, discovery and distribution to bolster creative freedom and artistic expression while seamlessly meeting fans everywhere and anywhere they want to be. The result has been an incredibly vibrant period delivering new opportunities, platforms and experiences - from music- powered fitness apps to gaming platform livestream concerts to must-have vinyl exclusives to global surprise digital album drops... No industry in history has embraced changing technologies and innovations faster than music over the last 10 years - taking streaming from novelty to ubiquitous in the blink of an eye and now working to drive a new generation of social apps, shared im- mersive experiences and blockchain/NFT opportunities going forward."

This story will be updated.

Five Takeaways

From RIAA's

2021 Report: Big

Business, Bigger

Growth, Biggest

Vinyl Shipments

BY?DAN RYS

T he RIAA's 2021 year-end re- port on the U.S. recorded music business showcased plenty of significant numbers: $15 billion in revenues, 23% growth, eye-popping figures and plenty of optimism ahead. But digging deeper into the numbers reveals a few more subtle trends, in such areas as inflation, percentage growth, vinyl shipments, ad- supported on-demand streams and digital revenue share, to name a few.

Here are five takeaways from the new

year-end report.

Explosive Growth

At this point, the return to growth of

the U.S. recorded music business is noth- ing new - revenues have been up for six straight years now after more than a decade of decline. But the rate of growth in the past year is still eye-opening: 23% is a huge jump compared to years prior, when growth was still high, but not anywhere near those figures. Consider, since bottoming out in 2014 and remaining essentially flat in

2015 ($6.9 billion apiece), growth has been

relatively steady in the low-double-digit range: up 11.4% in 2016 ($7.7 billion), 16.5% in 2017 ($8.7 billion), 12% in 2018 ($9.8 bil- lion), 13% in 2019 ($11.1 billion) and 9.2% in a pandemic-a?ected 2020 ($12.2 billion).

And considering that actual growth is easier

to maintain than percentage growth, then that 23.4% figure over 2020 is even more impressive.

How Big Is the Business Really?

For decades, the high-water mark for the

U.S. recorded-music business was 1999's

$14.6 billion, a figure achieved at the peak of the CD boom and right before the likes of

Napster and Limewire (and iTunes) began

to push a reluctant business inexorably into the digital age. But while 2021's $15 billion is eye-catching in absolute numbers, it's not actually the best year ever for the business: the RIAA notes that with inflation, it's actu- ally still 37% lower than that 1999 bench- mark. So how big is the biz, really? Well,

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    according to theU.S. Inflation Calculator, $14.6 billion in 1999 money would be about $23.75 billion in 2021 dollars, which would make 2021's $15 billion o? the pace. Put another way, the $15 billion put up in 2021 would equate to about $9.22 billion in 1999 dollars, give or take. So the gap is still big from the heyday of the turn of the century, but it's another step in the right direction.

Ad-Supported On-Demand Streaming

Roars Back

In the RIAA's 2020 year-end report,

ad-supported on-demand streaming took a noticeable hit in growth, both in absolute terms and by percentage, which was chalked up to the fluky ad market caused by the on- set of the pandemic. In reality, however, the growth - up 16.8% over 2019 - wasn't too out of line with the levels of the two years prior to that, when the sector grew 15.3% in

2018 and 19.6% in 2019. But that particular

revenue pot roared to much higher growth in 2021, up 46.7% to $1.76 billion - mak- ing it by far the second-largest source of revenue (behind paid subscriptions) for just the second year ever, after it nudged into that territory last year. And while it's still dwarfed by the revenues from paid stream- ing - a cumulative $9.5 billion in 2021 - the fact that ad-supported on-demand revenue has nearly doubled since just 2019 (when it was $908 million) certainly bodes well, and reflects the increasing importance of revenues from the likes of YouTube, TikTok,

Facebook and Spotify's ad-supported tier.

The Amount of Vinyl Units Shipped

Exploded

Another story that has been covered

extensively is the growth of vinyl, and for good reason - the RIAA report says that the format passed the $1 billion revenue mark for the first time since 1986. (This writer was born in 1989.) But another story that has, also rightfully, been covered extensively of late has been the pandemic-fueled supply chain issues that have contributed - not entirely caused, but contributed - to vinyl pressing-plant delays and industry-wide frustration at the lead time required to get vinyl pressed and shipped in the past year or so. Well, another way to assess this issue is to look at production capacities as a whole: not only did vinyl revenue grow 61% over

2020, but vinyl shipments grew 67% year

over year to 39.7 million units, far exceed- ing the 23.7 million units shipped in 2020.

So, the demand is there, the production is

keeping pace, but there are still issues in the industry - will we see more pressing plants begin to sprout up, or other solutions to this issue? Consider that just five years ago, in

2016, just 17.2 million units were shipped

- units shipped have more than doubled in that time span and things do not appear to be slowing down. Something, surely, has got to give.

Digital's Overall Revenue Share Actually

Declined

Obviously, the story of this half-decade of

growth has been a digital one: digital reve- nues passed physical revenues as a percent- age of the business all the way back in 2011, and the gap has only widened since. But, in another quirk of the numbers this past year, digital's percentage of overall revenues actually declined in 2021, from 90% in 2020 to 89% in 2021. That has a lot to do with the growth in vinyl and CD sales - the first time they both increased in the same year since

1996 - but is also just a factor of percent-

age growth: the higher you go, the harder it is to maintain those percentage growth numbers. It's not a hugely significant change - the percentage of physical revenue went from 9.6% in 2020 to 11% even in 2021 - but we're still talking about a couple hundred million dollars. Call it a fun trivia answer to a question that no one will ask one day. Page 5 of 31

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Advertise in this issue of Billboard to reach a

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TikTok Will

Now Market &

Distribute Your

Music - To Any

Streaming Service

BYfiDAN RYS

T ikTok is launching a new tool aimed at helping independent emerging artists navigate its ser- vice, upload music and get paid for its use, market and promote themselves on the platform and distribute their music to outside DSPs. The tool, called SoundOn, has been in beta in several territories for some artists and live in Brazil and Indonesia for the past several months, but the company is rolling it out widely to creators in the U.S. and U.K. beginning Wednesday (March 9).

As TikTok has exploded into arguably

the most important social media app to the industry over the past several years, it has become an integral player in the rise of several artists and songs, notably Lil Nas

X's "Old Town Road,"?24kGoldn's "Mood"

and GAYLE's "abcdefu," to name a few. And it's grown into an indispensable marketing, promotion and A&R tool for record labels who are looking to sign and push acts to the app's 1 billion highly-engaged global users.

Often, however, TikTok's algorithm,

expressed in each individual user's For You feed, has seemed at times random or hard to navigate for creators, many of whom are try- ing to build a following and gain exposure for their own works on the platform. Help- ing them navigate the complex levers of the platform is what helped drive the company to create SoundOn, according to global head of music Ole Obermann. "We were hearing from a lot of artists that they loved being on TikTok and trying to build their community and hopefully reach really big audiences, but they were pretty overwhelmed, they didn't really understand how to get onto TikTok, get music onto

TikTok, get an account set up on TikTok,

figure out how to position themselves in the right way," Obermann tells Billboard. "So what we came up with was, let's have a spe- cial entrance into the platform that's only available to these new and undiscovered artists, and then we're gonna have a chance to work much more closely with them if this is the route they choose to come in. The goal is, really, that we find the promising artist and we walk them from the backstage door right onto the main stage and they're there, they're performing, it's an incredible show and they've found their audience. That's what we're trying to build."

Essentially, that means building a free

music-specific portal for creators on TikTok, which gives creators a dashboard of real- time analytics to view how their music is performing on the app, as well as access to a team of dozens of employees who are work- ing directly on SoundOn who can help iden- tify marketing and promotion opportunities within the app, recommend best practices and key in on what's working and not, and pair creators with others to cross-promote or collaborate on music. The service will also o?er artists exclusive deals on the plat- form, where creators can upload their music through SoundOn and get paid directly from the platform in the available territories, with what Obermann calls "a pretty flexible exit clause" in case an artist chooses to withdraw their rights in order to sign to a label or outside distributor, for example. (Obermann says the rates are "in line with our industry deals that we have in place with all of our label partners right now.")

But SoundOn is also a distribution tool

that will allow creators to upload their music to any digital service provider, like

Spotify or Apple Music, in partnership

with a third-party distributor that TikTok declined to identify. That positions the com- pany in a similar space to what SoundCloud announced?at the beginning of this year: that it would build a suite of artist and label services tools on top of its existing broad content streaming platform in a bid to help support artists and creators at all levels of their career, not just in the early incubation period. TikTok says that it doesn't currently have all the capabilities that SoundCloud has on o?er, but that it's working towards adding more services in the future depend- ing on an artist's needs, as it grows closer to becoming an integral member of the traditional music industry's evolution in the digital space. "We're just trying to figure out, how do we make this better for the musical cre- ator so that we, ideally, have every aspiring musician in the world thinking, 'I want to start my musical career and journey and I'm gonna do it on TikTok'?" Obermann says. "That is really the strategy, that is the goal and we think SoundOn is the entry point to get them all to come in as we continue to roll this out around the world."

Already, TikTok has identified a few

success stories from its beta launch, most notably Muni Long's "Hrs & Hrs." Long, currently unsigned, uploaded her track through SoundOn's beta program and saw it pick up in TikTok tra?c at the end of 2021, eventually exploding on the app to reach more than 1 million video creations and

1.6 billion views of the song, according to

TikTok's metrics, on its way to a No. 16 peak

on the Billboard Hot 100. Similarly, British singer-songwriter Chloe Adams?released her song "Dirty Thoughts" in November through SoundOn and racked up just shy of 20,000 video creations in one week after its debut on the platform, on the way to

440,000 to date. Bay Area-based singer-

songwriter Ashley Mehta, meanwhile, released her song "When I Ride" through

SoundOn in mid-October; by January it was

seeing 25,000 video creations per day, total- ing more than 1 million video creations to date, according to the company.

Moving forward, TikTok will be o?ering

access to analytics dashboards to manag- ers and labels with multiple artists in a bid to "make this into a hub for more services to the artist, but also the wider industry,"

Obermann explains. And TikTok also has a

creator marketplace, currently still in beta itself, which will facilitate the matching of creators with promotional partners inside

SoundOn's suite of o?erings. It's a big step

towards an embrace of the music business for an app that, prior to the pandemic, did not even have long-term licensing deals with the major labels in place. "I think in the last year, as we've come in Page 7 of 31

IN BRIEF

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o the back of [securing those deals], we"ve actually been able to think about, 'Where do we want to go with this and how do we make music an even more important, more creative and more exciting part of where

TikTok is going?'" Obermann says. "And

that's what you're starting to see now - these are the first fruits of that labor now that we got through that first phase with the industry." 'Euphoria' Synchs

Drive Streaming

Gains 'Unlike Any

Other TV Show'

BY KRISTIN ROBINSON

S ince its debut in 2018, HBO"s high school drama Euphoriahas been a sensation, but when the show came back for its long awaited second season on Jan. 9, 2022, it reached new heights - and helped a handful of hits ex- perience a second spike of popularity along the way. With a viewership doubling over the first three episodes, as Variety?reported in February, Euphoria‘s new season quickly became an important vehicle for massive streaming bumps of older tracks.

For the show's music - which pivots

from Thelonius MonkorJudy Gar- landtoLil Xanand 100 Gecs" Laura Les within a single hour-long episode, all cu- rated by music supervisor Jen Maloneand featuring an original score by producer- artist Labrinth— there was a measurable spike in listenership after each episode aired for nearly every song licensed. Secretly

Group's digital marketing director Ste-

ven Pardosays it"s “unlike any other TV show" today. "No other synchs we have get anywhere near this kind of growth. The only thing I've seen that causes bigger spikes in streaming are from TikTok trends."

Why has the show been such a trendsetter

with songs? Apart from its overall cultural cache, the episodes, which are released week-by-week instead of the current popular format of dropping a full season at once, may be part of it. "With a lot of Netflix and streaming shows which put up a full season at once, we don't see that really giant spike up front because people get through episodes at di?erent rates," says Pardo. "Eu- phoriasynchs seem to have the spike more typical to traditional television."

The season's two biggest stand-out songs

- Gerry Raerty"s “Right Down the Line" and Steely Dan"s “Dirty Work" — benetted from a combination of Euphoriabuzz and

TikTok trends to push back into cultural

ubiquity decades after their initial release dates. The 1978 track "Right Down the

Line," which was featured in the season's

first and second episodes, has over 62,000 videos made to the song on TikTok, while "Dirty Work," featured in episode two, boasts over 10,000 videos. "Right Down the Line" earned 532,574

U.S. on-demand streams the week before

its Euphoria?synchs, according to MRC data, but the song grew to 1,027,300 weekly U.S. on-demand streams after its first placement. (Note: MRC Data tracks weekly data on a

Friday to Thursday schedule, and since Eu-

phoriafipremiered on Sundays the week-after numbers do not represent a complete week.)

After its second synch, it neared the 2 mil-

lion mark. Eventually, the song plateaued at 2,651,546 streams for the week of Jan.

21-Jan. 27 and has consistently earned about

2 million every week since. Similarly, "

Dirty Work" earned 341,972 U.S. based on-

demand streams the week prior to its synch and nearly tripled the week afterwards. It now holds steady around 800,000 streams per week.

American standards, like Mahalia

Jackson"s “Summertime/Sometimes I Feel

Like a Motherless Child," also soared after

its Euphoriaplacement in episode four. The song had only garnered 3,818 U.S. based on- demand streams the week prior to the epi- sode's Jan. 30 air date but jumped by 2,316% the week it appeared on the show. (Though growth slowed the week after its airdate, the song, like most other songs researched for this story, has maintained a streaming uptick several weeks after its initial synch. "Summertime/Sometimes," for instance, has maintained around 64,000 U.S. on-demand streams per week since its episode aired, a far cry from the 3,818 it earned prior).

The show has proven especially valuable

for more emerging artists, some of whom saw experienced the greatest uplifts in consumption. Country artist Orville Peck"s song "Dead of Night" went from garnering

65,267 U.S. on-demand streams, according

to MRC Data, in the week prior to its epi- sode one placement on Euphoriato an 812% increase, reaching 595,221 streams the week of Jan. 9, when it played from a radio as characters Nate Jacobs and Cassie Howard are drunkenly speeding in a truck, en route to a New Years' party. According to Shazam, searches were up over 10,000% for "Dead of Night" from before the episode's airdate.

The following week, the song hit 1.4 million

streams in a single week. A similar result oc- curred for R&B singer Big Mali, whose song "4,5,6" was streamed 28,282 times in the week before its placement. The song surged

730% over the following two weeks, after its

episode one placement.

Scott Cresto, Reservoir Media"s head

of synch, says context is also an important part of whether a song will spike - and is one of the reasons why he believes Sinead

O'Connor‘s “Drink Before the War" per-

formed so well. (It had earned just 4,159

U.S. on-demand streams the week before it

was featured on the season's fourth episode and jumped to 786,569 U.S. on-demand streams the week after its Jan. 30, according to MRC Data). "Sinead's song was in a very important scene for the show," he says. In the episode, "Drink Before the War" played from a jukebox in a gay bar as picture-per- fect husband and father Cal Jacobs reckons with his sexual identity while singing along.

Cutaways show Cassie also singing along to

the tune at a birthday party as she similarly reaches a breaking point.

This reasoning holds up in other cases of

the show, in which songs appeared in less notable moments and as a result saw little to no change in consumption. "seaside_demo" by SEB, which was featured quietly in the background of episode two, acts as an apt example of this. With no real uplift in U.S. based on-demand streaming, the track held steady around its prior streaming average.

Classical tunes like Debussey's "Reverie"

Page 9 of 31

IN BRIEF

and Piero Piccioni"s “E"vero, Ogni Mondo

E'Felice" also did not experience a signifi-

cant uptick in listenership.

When it comes to judging just how sturdy

these U.S. streaming boosts are, though, Mo- ses Sumney"s “Me in 20 Years," which was placed on the Dec. 3, 2020, Euphoriaspe- cial, may be the best indicator of the lasting impact season two's song selections could have. The week prior to its synch, Sum- ney's track received 12,608 U.S. on-demand streams. It jumped by 2,103% the week of the special's airdate to 270,044 streams.

Over a year since the synch, the song's worst

performing week was still nearly quadruple its pre-Euphorialevel, earning 46,079 streams in its lowest point (the week of Nov.

19-Nov. 25).

When season two premiered, spark-

ing viewers to re-watch or catch up on old episodes, "Me in 20 Years" spiked again, jumping more than 73% from 60,752 U.S. based on-demand streams for the week before season two aired to 105,379 streams the week-of the season two premiere on

Jan. 9. "It's now consistently listed as Moses'

top song on Spotify now," says Pardo. "That wasn't the case before the synch."

Music Earnings

Q4 2021: Taking

Stock of Spotify,

WMG, SiriusXM &

More Companies

BY?GLENN PEOPLES

M ost public music companies continued hot streaks by turn- ing in good or excellent num- bers for the quarter ended Dec.

31, 2021. For the majority of them, however,

it would have been di?cult not to impress in 2021 compared to 2020. COVID-19 shut down the touring business for three quar- ters of 2020, hampered brick-and-mortar retail for much of the year and hammered advertising spending, which a?ected radio broadcasters as well as streaming services.

By the end of 2021, businesses's main

problems were rising costs and labor short- ages, not unemployment and unpredictable consumer spending.

Each component of the music ecosystem

had encouraging results. The three majors - Universal Music Group, Sony's music di- vision and Warner Music Group - had com- binedrevenues of about $25.4 billion, up

19.8% from 2020. Live Nation revenues more

than tripled. SiriusXM revenues and self- pay subscribers both grew about 4% despite a sluggish auto sales market that drives con- sumer adoption. Radio broadcaster iHeart-

Media came within 3% of 2019 revenue and

improved 20.7% on 2020 revenue. Spotify, a vital cog for record labels' and publishers' growth, grew nearly 23%.

Looking forward, some companies'

growth and margins have raised some ana- lysts' concerns. Investors, too, are less than impressed if share price performances are any indication. But the signs are pointed in the right direction. These public companies have little exposure to the political crisis in

Ukraine that is shutting o? Russia to West-

ern markets and disrupting energy prices throughout North America and Europe. And all companies are enjoying the tailwinds of falling COVID-19 infection rates, lifted mask mandates and a return to public life.

This list of financial results for the fourth

quarter and 2021 will be updated as compa- nies release earnings.

SPOTIFY

(NYSE: SPOT)

Billboard coverage

Summary: Spotify"s revenue grew nearly

23% in 2021 and slightly surpassed the high

end of guidance. The company expects first quarter of 2022 revenue to be 2.6 billion euros ($2.94 billion), slightly lower than the recent quarter's tally. Its forecast of 183 mil- lion subscribers for the first quarter would represent a three million-subscriber gain, on par with the prior-year period.

2021 overall results

Revenue: $10.9 billion (9.67 billion euros),

+22.7% y/y

Operating income: $104 million (94 mil-

lion euros)

Net loss: $38 million (34 million euros)

Q4 overall results

Revenue: $3 billion (2.69 billion euros),

+24% y/y

Operating loss: $7.8 million (7 million

euros)

Net loss: $43.5 million (39 million euros)

Q4 listener metrics

Total listeners: 381 million million, +25

million q/q

Subscribers: 180 million, 25 million y/y, +8

million q/q

Ad-supported listeners: 236 million, +37

million y/y, +16 million q/q

Q4 ARPU

$4.84 (4.34 euros), +3.6% y/y, +1.2% q/q

Analyst reactions

Mark Zgutowicz of Rosenblatt Securi-

tieslowered the price target from $350 to $220: "While we view the lack of annual guidance and associated gross margin un- certainty negatively, we are encouraged by management's confidence to add incre- mental investments (beyond core which is already seeing strong leverage) to better position SAN (Spotify Audience Network) for future growth."

Steven Cahall of Wells Fargo Securi-

tieslowed the price target from $200 to $153. "For 2022, we think margin progress is slowing (or moving backwards) on more content and advertising R&D, which pushes out the long-term margin targets. We think patience is thinning for a profitability inflec- tion."

Lightshed Partnersinitiated coverage

at a $260 price target. "With the podcast investment phase for Spotify starting to bear fruit in advertising and the overall ad-supported music business starting to scale meaningfully, margin improvement is set to drive rapid EBITDA growth; we have

EBITDA growth still over 40% in 2024...By

any metric, Spotify no longer looks expen- sive relative to the growth potential we see over the next few years, creating a compel- ling buying opportunity at these levels."

From the earnings call

CEO Daniel Ek on Joe Rogan controversy:

"I think the important part here is we don't change our policies based on one creator, nor do we change it based on any media cycles, or calls from anyone else. Our poli- cies have been carefully written with the Page 10 of 31

IN BRIEF

input from numbers of internal and external experts in this space."

CFO Paul Vogel on the Spotify Audience

Network: "Across the platform, particularly

in podcasting, we're seeing consumption increasing. So all that is leading to more inventory. We're seeing more publishers up double digits, quarter over quarter. So that's allowing us to see more inventory...And be- cause we're monetizing, giving people good returns, they're opting more inventory into the platform for us."

From the 10-K ?ling

We learned the price of two key acquisi-

tions in 2021. Spotify acquired live stream- ing company Betty Labs for 57 million euros ($65 million) and Podz, a podcast discovery platform, for 45 million euros ($51 million).

In 2021, value in Spotify's stake in

Chinese music streamer Tencent Music En-

tertainment fell from 2.3 billion euros ($2.6 billion) to 852 million euros ($974 million).

Guidance for Q1 2022

418 million monthly active users

183 subscribers

Total revenue of 2.6 billion euros

Gross margin of 25.0%

Recent developments

Read the Neil Young vs. Joe Rogan

story arc at Billboard

Spotify's Car Thing is now available to

anyone in the U.S.

Spotify closed Russia o?ce inde?nitely

in response to invasion of Ukraine.

UNIVERSAL MUSIC GROUP

(AMS: UMG)

Billboard coverage

Summary: Big streaming gains and a

rebound in merchandise sales. UMG became the first label/publisher to reach $10 billion revenue in a year (depending on which exchange rate is used since the company reports in euros, not U.S. dollars).

Q4 financial results

Total revenue: $2.98 billion, up 19% y/y

(or 16% in constant currency)

Recorded music revenue: $2.3 billion, up

15.2% y/y

Streaming + Subscriptions: $1.4 billion, up

18.7% y/y

Physical: $448 million, up 11.1% y/y

Licensing: $340 million, up 11.6% y/y

Music publishing revenue: $482 million,

up 31.6% y/y

Merchandising revenue: $167 million, up

45.4% y/y

EBITDA: $512 million, down 4.2% y/y

Operating income: $1.58 billion, up 14.6%

y/y

2021 financial results

Total revenue: $10.12 billion, up 14.4% y/y

(or 17.0% in constant currency)

Recorded music revenue: $8.12 billion, up

14.3% y/y

Streaming + Subscriptions: $5.33 billion,

up 16.9% y/y

Physical: $1.33 billion, up 18.6% y/y

Licensing: $1.07 billion, up 15.5% y/y

Music publishing revenue: $1.59 billion,

up 12.6% y/y

Merchandising revenue: $432.2 million,

up 24.3% y/y

EBITDA: $2.01 billion, up 13.4% y/y

Operating income: $1.58 billion, up 14.6%

y/y

Analyst comment

Julian Roche of Barclays lowered

price target from 21.25 euros to 21.00 euros: “We leave our forecasts more or less unchanged. Our Underweight thesis is not a short-term call. We see some risks to the investment story (more money flowing to artists, new competitors) that a universally bullish investor base might not fully ap- preciate and valuation is rich, in our view, at

2.3% eFCF yield in 2022E (looks better on

EV/EBITDA but cash flow matters more)."

Recent developments

UMG's Sir Lucian Grainge tops 2022

Billboard Power 100 list.

UMG acquires Neil Diamond's song-

writing and master recording catalog (2/28/22).

UMG acquires Sting's songwriting

catalog (2/10/22).

SONY MUSIC

(NYSE, Nasdaq for corporate parent: SONY)

Billboard coverage

Summary:Revenues for Sony Music

Entertainment, Sony Music Publishing and

Sony Music Entertainment (Japan) grew

11.7% in the third fiscal quarter ended Dec.

31. Excluding the visual media and platform

segment, revenue grew 26% to about $2 billion.

Fiscal Q3 overall results

Revenue: $2.6 billion, +11.7% y/y

Operating income: $502 million, -8.1% y/y

Fiscal Q3 recorded music

Revenue: $1.62 billion, +29.3% y/y

Streaming revenue: $1.05 billion, +35.7%

y/y

Physical: $209 million, -5.9% y/y

Downloads: $61 million, +4.3% y/y

Other (including synchronization): $214

million, +97.4% y/y

Fiscal Q3 publishing

Revenue: $456 million, +15.3 y/y

Streaming revenue: $229 million, +26.9%

Fiscal Q1-Q3

Revenue: $7.5 billion, +22.3% y/y

Operating income: $1.5 billion, up 8.1% y/y

Recent developments

SME acquired Bruce Springsteen's

masters and music publishing for $500 million (12/15/21)

SME acquired Bob Dylan's master

recordings, now worth more than $200 million (1/24/22)

Sony Music Middle East partnered

with music streamer Anghami to form an

Arabic record label (12/15/21)

WARNER MUSIC GROUP

(Nasdaq: WMG)

Billboard coverage

Summary:Streaming gains lived up

to expectations while artist services and expanded rights nearly doubled after artists returned to touring. New segments such as social, gaming and fitness is worth $325 million on an annualized basis for WMG's labels and publisher, up from $310 million in the previous quarter.

Fiscal Q1 overall results

Revenue: $1.6 billion, +20.9% y/y

Adjusted EBITDA: $389 million, +31% y/y

Net income: $188 million, +90% y/y

Fiscal Q1 recorded music

Revenue: $1.39 billion, +30.9% y/y

Streaming: $836 million, +20.8% y/y

Downloads: $34 million, unchanged

Physical: $195 million, +65% y/y

Licensing: $89 million, +32.8% y/y

Artist services & expanded rights: $232

million, +96.6% y/y

Fiscal Q1 publishing

Revenue: $456 million, +15.3 y/y

Performance: $38 million, +27% y/y

Page 11 of 31

IN BRIEF

Mechanical: $14 million,+27% y/y

Sync: $42 million, +27% y/y

Earnings call highlights

CEO Stephen Cooper: streaming services

"will continue to enjoy very nice growth for the foreseeable future."

Cooper on Web3: "We think there are

going to be more opportunities than we can even imagine."

Recent developments

Acquired 300 Entertainment for $400

million (12/16/21)

Acquired David Bowie's publishing

catalog (1/3/22)

Access Industries sold $351 million of

WMG stock (1/5/22)

LIVE NATION

(NYSE: LYV)

Billboard coverage

Summary: Annual results improved

mightily from a nearly moribund 2020 tour- ing season. The concert pipeline appears strong well into 2023 and management insisted no-show rates are at or near pre- pandemic levels.

Q4 financial results

Total revenue: $2.7 billion, +$2.47 billion

y/y

Adjusted operating income: $160.3 mil-

lion, +$405 million y/y

Concerts revenue: $2.04 billion, +$1.87

billion y/y

Ticketing revenue: $487.7 million, +477

million y/y

Sponsorship & advertising revenue: $170.3

million, +262% y/y

2021 financial results

Total revenue: $6.27 billion, +237% y/y

Adjusted operating income: $323.9 mil-

lion, +$1.34 billion y/y

Concerts revenue: $4.72 billion, +3.3 bil-

lion y/y

Ticketing revenue: $1.13 billion, +946 mil-

lion y/y

Sponsorship & advertising revenue: $411.9

million, +102% y/y

Concert and ticketing metrics

Estimated events: 17,234, +112% y/y

Estimated fans: 35.1 million, +215% y/y

Estimated fee-bearing tickets: 131.7 mil-

lion, +323% y/y

Misc. metrics

Total cash and cash equivalents: $4.9 bil-

lion (includes $1.3 billion in ticketing client cash and $1.5 billion in free cash).

Liquidity: $2.1 billion (includes $570 mil-

lion of available debt capacity)

Event-related deferred revenue: $2.3 bil-

lion, up 53% y/y

Q4 transacted ticket gross transaction

value: $6.6 billion, up 20% from Q4 2019.

Year-to-date through mid-February ticket

sales: 45 million, up 45% from the same period in 2019.

From the earnings call

President and CFO Joe Berchtold: "I

have in front of me a list of 40-some tours for 2023 that are either confirmed or in our pipeline. Normally, at this point...we'd have a list of five to ten."

Berchtold on inflation: "We don't think

it's material to the business."

SIRIUSXM

(Nasdaq: SIRI)

Summary

10-K ?ling

Q4 nancial results

Total revenue: $2.28 billion, +4.2% y/y

SiriusXM revenue: $1.7 billion, +4.4% y/y

Pandora revenue: $575 million, +3.6% y/y

Operating income: $476 million, +$979

million y/y

Adjusted EBITDA: $672 million, +1.8 y/y

Net income: $318 million, +$995 million

y/y

2021 financial results

Total revenue: $8.7 billion, +8.2% y/y

SiriusXM revenue: $6.62 billion, +4.3%

y/y

Pandora revenue: $2.07 billion, +22% y/y

Operating income: $2.02 billion, +134.8%

y/y

Adjusted EBITDA: $2.78 billion, +7.6 y/y

Net income: $1.31 billion, +10x y/y

Q4 listener metrics

SiriusXM self-pay subscribers: 32 million,

+3.7% y/y

Pandora self-pay subscribers: 6.3 million,

+0.7% y/y

Pandora monthly active users: 52.3 mil-

lion, -11.2% y/y

Q4 ARPU

SiriusXM: $15.34, +7% y/y

Pandora subscription: $6.70, +0.5% y/y

2022 Guidance

SiriusXM self-pay net additions of about

500,000

Total revenue of about $9.0 billion

Adjusted EBITDA of about $2.8

Free cash flow of approximately $1.55

billion

From the earnings call

Jennifer Witz, CEO, on Pandora: "[A]

dvertising growth will clearly become more challenged. We've been able to o?set the declines in listener hours with significant improvements in monetization."

Witz: "On conversion rates, things have

been pretty consistent. We're in about the mid-30s on the new car side and kind of the low to mid-20s on the used car side...[W]e are focused on using 360L as a mechanism in the new car side to improve conversion because when we see people using these features, we do see improvements in conver- sion rates."

Recent developments

SiriusXM acquired Cloud Cover Music,

a B2B music service (1/14/22)

SiriusXM brought back Neil Young

Radio for a one-week run (1/24/22)

IHEARTMEDIA

(Nasdaq: IHRT)

Earnings release, investor presentation

Q4 nancial results

Total revenue: $1.06 billion, +13.5% y/y

(+17.1% excluding political revenue)

Multiplatform group revenue: $762.3 mil-

lion, +9.2% y/y

Digital revenue ex. podcast: $176.6 mil-

lion, +35.7%

Podcast revenue: $96.6 million, +130.2%

Adjusted EBITDA: $294.2 million, +10.8%

y/y

2021 financial results

Total revenue: $3.56 billion, +20.7% y/y

(+25.1% excluding political revenue)

Multiplatform group revenue: $2.5 billion,

+12.8% y/y

Digital revenue ex. podcast: $581.9 mil-

lion, +56.1%

Podcast revenue: $252.6 million, +148.4%

Adjusted EBITDA: $811.1 million, +50.6%

y/y

Misc. metrics

Monthly podcast audience: 30.3 million

Net debt: $5.39 billion, +1.7% y/y

2022 guidance

January consolidated revenue: +18.3% y/y

Page 12 of 31

IN BRIEF

Q1 consolidated revenue: +17-19% y/y

CUMULUS MEDIA

(Nasdaq: CMLS)

Earnings release

Q4 nancial results

Total revenue: $252.3 million, +2.6% y/y

Broadcast radio revenue: $193.1 million,

-3.8% y/y

Digital revenue: $35.0 million, +47.3%

Other revenue: $24.1 million, +12.8%

Adjusted EBITDA: $43.2 million, +9.3%

y/y

2021 financial results

Total revenue: $916.5 million, +12.3% y/y

roadcast radio revenue: $790.2 million, +6.9% y/y

Digital revenue: $126.9 million, +47.6%

Other revenue: $79.4 million, +20%

Adjusted EBITDA: $134.9 million, +66%

y/y

RESERVOIR MEDIA

(Nasdaq: RSVR)

Billboard coverage

Fiscal Q3 overall results

Revenue: $27.1 million, +26% y/y

Operating income: $4 milllion, -18.7% y/y

Net income: $2.4 million, no change

Adjusted EBITDA: $10.2 million, +26%

y/y

Fiscal Q3 segment results

Recorded music: $8.1 million, +147% y/y

Music publishing: $18.4 milllion, +4% y/y

Fiscal 2022 guidance

Revenue: $103-105 million

Adjusted EBITDA: $40-41 million

Recent developments

Acquired publishing catalog of DJ,

songwriter and producer Fred Rister (collaborator of David Guetta) (1/13/22).

Acquired the producer catalog of

Buddy Cannon (2/4/22).

Acquired a stake in the catalog of

producer and songwriter Larry Smith (2/24/22).

RYMAN HOSPITALITY

(NYSE: RHP)

8-K ?ling,fi10-K ?ling

Q4 nancial results

Revenue: $377.4 million, +198.3% y/y

Adjusted EBITDAre: $85.6 million,

+1,391% y/y

Entertainment segment: $54.2 million,

+275.7% y/y

Entertainment adjusted EBITDAre: $11.9

million, +378.3% y/y

2021 financial results

Revenue: $939.4 million, +79.1% y/y

Adjusted EBITDAre: $177.3 million,

+$217.6 million y/y

Entertainment segment: $152.8 million,

+161.5% y/y

Entertainment adjusted EBITDAre: $28.9

million, +218.4% y/y

From the annual report

The purchase of Block 21, a mix-used

entertainment property in Austin, TX, is expected to close in Q1 2022.

An Ole Red location is planned to open in

Las Vegas in 2023.

CLOUD VILLAGE

(HKSE: 9899)

Summary: The freshly minted public

company - China's second-largest music streamer behind Tencent Music Entertain- ment - spun o? from NetEase and debuted on the Hong Kong stock exchange on Dec.

1, 2021. But the encouraging Q4 revenue

growth has been overshadowed by a stun- ning 44% fall in the share price from a 205

HDK IPO price to 115 HKD on Feb. 24, the

day of the quarter's earnings release.

Earnings release

Q4 nancial results

Revenue: $296.5 million, +23.9% y/y

Gross profit: $12.1 million

Gross profit margin: 4.1%

2021 financial results

Revenue: $1.1 billion, +42.9% y/y

Gross profit: $22.4 million

Gross profit margin: 2.0%

‘Why Are We

Here?': Live

Nation Asks

Judge to End

Antitrust Case

BY BILL DONAHUE

L ive Nation wants a federal judge to reject a class action that claims that Ticketmaster is violating antitrust laws by monopolizing the market for concert tickets, calling it a "nearly word-for-word copy" of an unsuc- cessful earlier case.

In a motion filed Tuesday in California

federal court, Live Nation said those accusa- tions must be resolved via private arbitra- tion, not through federal litigation. That's the same fate that befell a similar case filed by similar lawyers over the same allegations - and Live Nation says it must apply to the new case, too. "This case is identical to another case that this Court sent to arbitration less than six months ago," the company's lawyers at the law firm Latham & Watkins wrote. "Why, then, are we here - yet again - and not in arbitration?"

The new lawsuit, ?led in January, did

include new claims. It said Live Nation was foisting newer, more draconian arbitration agreements on ticket buyers with the help of a di?erent arbitration service. But in

Tuesday's filing, the concert giant said that

was hardly enough to refile an entire new lawsuit. "This case - just like [the previous case] - must be sent to arbitration," Live Nation's lawyers wrote. "To say that plainti?s' counsel are wasting the court's time is an understatement."

Ticketmaster and Live Nation have long

been dogged by accusations that they exert an unfair dominance over the market for live concerts, particularly since they merged in 2010. But the current dispute kicked o? in April 2020, when attorneys at the firm Page 13 of 31

IN BRIEF

Quinn Emanuel led a class action accusing

the company of "predatory acts."

The case claimed that Ticketmaster's

dominant market share and Live Nation's huge influence over touring allowed the combined entity to bully venues and charge "extraordinarily high" prices to consumers. "The combined Live Nation/Ticketmaster behemoth has enormous, and unique, mar- ket power in primary ticketing and concert promotion services, and has shown it is un- afraid to use that power," the lawsuit read.

But the case was tossed out last year,

when a federal judge ruled that ticket buy- ers had agreed to resolve any disputes with

Ticketmaster via private arbitration rather

than in open court.

The updated lawsuit, filed in January,

included most of the same claims, but also added new accusations that take square aim at Ticketmaster's use of such arbitration agreements, including claims that the com- pany has recently begun using new language that's even more unfair to buyers. "The [new] agreement ... requires con- sumers to engage in a novel and one-sided process that is tailored to disadvantage con- sumers," wrote the Quinn Emanuel attor- neys. "The ... agreement skews the odds so egregiously in defendants' favor through its defense-biased provisions, and is imposed in such a procedurally unfair manner, that it is permeated with unconscionability to a far greater degree than the prior ... agreement."

In Tuesday's response, Live Nation's

lawyers called the updated claims an "im- probable gambit" to avoid the earlier ruling.

They said there was nothing "remotely

sub-standard for the industry, let alone unconscionable" about the new arbitration clauses.

Pop on Top for

2021: State of

the Billboard Hot

100, According

to Hit Songs

Deconstructed

BY GARY TRUST

W hat were some of the most notable trends on the Bill- board Hot 100songs chart throughout 2021?

Hit Songs Deconstructed, which pro-

vides compositional analytics for top 10 Hot

100 hits, has released its 2021 State of the

Hot 100 Top 10report.

Here are five takeaways from Hit Songs

Deconstructed's year-end research, from

pop reclaiming its status as the most popular primary genre among Hot 100 top 10s to the rise of retro and rock influences and more.

Pop over hip-hop:Pop was the most

popular primary genre in the Hot 100's top

10 in all of 2021, with a 39% share of all top

10 hits. Hip-hop ranked second, infusing

34% of all top 10s.

Pop and hip-hop have traded top honors

in the Hot 100's top 10 in each of the past three years, after hip-hop won back-to-back titles in 2017 and 2018:

2021: Pop, 39% / Hip-hop, 34%

2020: Hip-hop, 41% / Pop, 40%

2019: Pop, 48% / Hip-hop, 34%

2018: Hip-hop, 59% / Pop, 24% (a relative

landslide thanks in part to Drake's domi- nancethat year)

2017: Hip-hop, 32% / Pop, 31%

Pop No. 1 ... at No. 1:Pop was even

more prominent among No. 1 Hot 100 hits than overall top 10s in 2021, at 56% - thanks to weekly leaders from acts including BTS(three No. 1s) andOlivia

Rodrigo(two) - and doubling hip-hop"s

second-place 28% share.

Pop has dominated as the top primary

genre among Hot 100 No. 1s in each of the last three years, though with extreme fluctuations between pop and hip-hop over the past five years (owed in part to a smaller sample size than all top 10s, given the nar- rower focus on No. 1s):

2021: Pop, 56% / Hip-hop, 28%

2020: Pop, 48% / Hip-hop, 38%

2019: Pop, 73% / Hip-hop, 20%

2018: Hip-hop, 67% / Pop, 33%

2017: Pop, 42% / Hip-hop, 33%

R&B on the rise:R&B/soul has ranked

as the third-most prominent primary genre in the Hot 100's top 10 every year from 2017 through 2021.

In 2021, however, R&B/soul logged a new

high share among Hot 100 top 10s over that span, at 18%. That's up after three straight years of decline, from 15% in 2017 to 11% in

2018, 10% in 2019 and 8% in 2020.

Among hits helping R&B/soul gain in

2021, Justin Bieber‘s “Peaches," featuring

Daniel Caesar and Giveon, led the Hot 100

for a week, followed by Silk Sonic‘s “Leave the Door Open," which ruled for two frames.

Major hits, minor keys:Songs in minor

keys were the most prominent among Hot

100 top 10s in 2021, as they have been each

year since 2017:

2021: Minor, 59% / Major, 39%

2020: Minor, 60% / Major, 40%

2019: Minor, 55% / Major, 43%

2018: Minor, 71% / Major, 28%

2017: Minor, 65% / Major, 35%

Hit Songs Deconstructed noted in its

year-end report, "This trajectory closely mirrors the rise and fall of hip-hop songs, which are most often in a minor key."

While the overall split among Hot 100 top

10s in 2021 was minor key at 59% and major

key at 39%, among No. 1s it swung 67% ma- jor and 33% minor, due to pop's dominance at No. 1, as noted above.

Retro, rock roar:“Looking outside the

hip-hop genre, the 1980s skyrocketed" as an influence among Hot 100 top 10s," in

2021, Hit Songs Deconstructed highlights.

Sonically, the '80s impacted no Hot 100 top

10s in both 2018 and 2019, inched to 8% for

2020 and soared to 31% in 2021.

Hit Songs Deconstructed co-founder

Dave Penn defines an '80s influence as

leaning "more toward the earlier side of the decade" and is heard "mainly through Page 14 of 31

IN BRIEF

instrumentation [such as] "80s-sounding synths and drums." The Weekndcharted three Hot 100 top 10s in 2021 with an '80s influence: "Blinding Lights," "Save Your

Tears," with Ariana Grande(both No. 1s),

and "Take My Breath, "all of which possess an early-'80s new wave influence, as well."

Rock has also bounded as a notable influ-

ence among Hot 100 top 10s, up from no presence in 2017 to shares of 25% in 2018 and 2019, 38% in 2020 and 46% in 2021, helped by such as hits as Rodrigo's No. 1 "Good 4 U."

President

Biden Orders

Cryptocurrency

Review in Move

to Establish

Government

Oversight

BY THE ASSOCIATED PRESSfi

W

ASHINGTON (AP) —

President Joe Bidenon

Wednesday signed an

executive order on govern- ment oversight of cryptocurrency that urges the Federal Reserve to explore whether the central bank should jump in and create its own digital currency.

Treasury Secretary Janet Yellen said the

e?ort would "promote a fairer, more inclu- sive, and more e?cient financial system" while countering illicit finance and prevent- ing risks to financial stability and national security.

The Biden administration views the

explosive popularity of cryptocurrency as an opportunity to examine the risks and benefits of digital assets, said a senior administration o?cial who previewed the order Tuesday on the condition of anonym- ity, terms set by the White House.

Under the executive order, Biden also

directed the Treasury Department and other federal agencies to study the impact of cryptocurrency on financial stability and national security.

Brian Deese and Jake Sullivan, Biden's

top economic and national security advisers, respectively, said the order establishes the first comprehensive federal digital assets strategy for the United States. "That will help position the U.S. to keep playing a leading role in the innovation and governance of the digital assets ecosystem at home and abroad, in a way that protects consumers, is consistent with our democrat- ic values and advances U.S. global competi- tiveness," Deese and Sullivan said Wednes- day in a joint statement.

The action comes as lawmakers and

administration o?cials are increasingly voicing concern that Russia may be using cryptocurrency to avoid the impact of sanc- tions imposed on its banks, oligarchs and oil industry due to the invasion of Ukraine.

Last week, Democratic Sens. Elizabeth

Warren, Mark Warner, and Jack Reed asked

the Treasury Department to provide infor- mation on how it intends to inhibit crypto- currency use for sanctions evasion.

The Biden administration has argued that

Russia won't be able to make up for the loss

of U.S. and European business by turning to cryptocurrency. O?cials said the Democrat- ic president's order had been in the works for months before Russia's Vladimir Putin invaded Ukraine last month.

Daleep Singh, a deputy national security

and economic adviser to Biden, told CNN on Wednesday that "crypto's really not a workaround for our sanctions."

The executive order had been widely

anticipated by the finance industry, crypto traders, speculators and lawmakers who have compared the cryptocurrency market to the Wild West.

Despite the risks, the government said,

surveys show that roughly 16% of adult

Americans - or 40 million people - have

invested in cryptocurrencies. And 43% of men age 18-29 have put their money into cryptocurrency.

Coinbase Global Inc., the largest crypto-

currency exchange in the United States, said the company had not seen a recent surge in sanctions evasion activity.

Treasury Secretary Janet Yellen said

last week that "many participants in the cryptocurrency networks are subjected to anti-money laundering sanctions" and that the industry is not "completely one where things can be evaded."

As for the Federal Reserve getting in-

volved with digital assets, the central bank issued a paper in January that said a digital currency "would best serve the needs" of the country through a model in which banks or payment firms create accounts or digital wallets.

Some participants in digital currency wel-

come the idea of more government involve- ment with crypto.

Adam Zarazinski, CEO of Inca Digital, a

crypto data company that does work for sev- eral federal agencies, said the order presents the opportunity to provide "new approaches to finance." "The U.S. has an interest in growing fi
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