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To utilize the large install base of the free-to-play games, numerous game providers have also adopted advertising This paper ana- lyzes the mixing revenue
Abstract Advertising in games is becoming more and more common, as such ways of improving in-game ads are being thought up One such way is through
gamers, while having a negative attitude towards in-game advertising and showing no preference for dynamic ads over static ads, they do tolerate
Advertising plays a major role in modern life It shapes the attitudes of the society and the individual and inevitably influences consumer behaviour
SmartAds combines with our analytics and marketing tools to give unprecedented transparency of ad revenue and monitor the effects ad serving on player behavior
Some broadly supporting evidence is provided from airline ads in newspapers Keywords: persuasion game, advertising, search, content analysis, information JEL