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Advertising is based largely on language and images, it is mostly influenced by the socio-cultural behavior of consumers in different countries (Hollensen
The ease with which advertisements can be standardized among countries may also have to do with similarities between the countries For example, out of the five
Conclusions were drawn after a thorough analysis two ads from two countries were chosen for an international company to show how advertisers followed different
cross-cultural design Specifically, this study examined advertising from various countries, and how the advertising appeals reflect the national culture