(17E00317) ADVERTISING AND SALES PROMOTION MANAGEMENT Objective: The objective of the course is to provide students with detailed knowledge of some of the
COURSE DESCRIPTION Promotions Management is a junior/senior level marketing course designed to prepare Loyola business students for a seamless entry into
Integrated marketing communication, The promotional mix: advertising, personal selling, sales promotion, publicity/ public relation, direct marketing,
Advertising has become an essential marketing activity in the modern era of large scale production and serve competition in the market It performs the
Advertising and Promotional Management COURSE OBJECTIVES Segio Zyman, ex-Chief Marketing Officer of Coca-Cola Company defines marketing as
Redesigning messages, advertising differently and smarter, and improving sales promotion offers are some of the ways to stimulate consumer The Promotional Mix
This study uses content analysis techniques to explore how marketing managers define the concept of marketing in Puerto Rican companies The results show that