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Jurnal Komunikasi

Malaysian Journal of Communication

Jilid 31(2) 2015: 117-130

PUBLIC RELATIONS VS. ADVERTISING

ൾඇ඀඄ඎൽඋංൺඇඌආൺංඅ ൺආංඅൺඁൺඃංඁආൺൽ

ඇංඏൾඋඌංඍංൺංඇඌൺඅൺඒඌංൺAbstract

൵ ൵ of this study ൵ Keywords: Public relations, advertising, credibility, communication

ৼbrought to you by COREView metadata, citation and similar papers at core.ac.ukprovided by UKM Journal Article Repository

Jurnal Komunikasi

Malaysian Journal of Communication

Jilid 31(2) 2015: 117-130

118

Abstrak

Source Credibility

Kata kunci: Perhubungan awam, pengiklanan, kredibiliti, komunikasi dan keberkesanan.

INTRODUCTION

Public Relations Vs. Advertising

൵ ൵ ൵ ൵

ADVERTISING IN MALAYSIA

൶ ൵ ൵

Jurnal Komunikasi

Malaysian Journal of Communication

Jilid 31(2) 2015: 117-130

120
൵ Figure1: Advertisement spending in Malaysia up to August 2012 (The star,

2012).

Public Relations Vs. Advertising

121

PUBLIC RELATIONS IN MALAYSIA

൶ ൶ ൶ industry.

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Jilid 31(2) 2015: 117-130

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൵ a number of reasons.

Public Relations Vs. Advertising

123
consist of the Public Relations Consultants and Public Relations Consultancies ൵ ൵ ൵ ൵ ൶

RESEARCH METHODS

൵ ൶

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Malaysian Journal of Communication

Jilid 31(2) 2015: 117-130

method.

GROUP 1: PR Practitioners

Gender

P1Male

P2FemaleCounselor and Senior Partner

P3Female൵

Gender

A1Male

A2Male൶

A3Female

GROUP 2: Netutral Practitioners

Gender

N1Male൶

N2Male

N3Male

Female

and media editors. ൵ ൵

Public Relations Vs. Advertising

125
൵

FINDINGS

Credibility

൵

Messaging

൵ ൵൵ ൵

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Malaysian Journal of Communication

Jilid 31(2) 2015: 117-130

Condition

൶ must lead.

Adequacy

൶ ൶

Balance

Accreditation

Functions

and Content and Substance.

Systems and Procedures

Public Relations Vs. Advertising

127

Concerns

൵ ৼ ൵ ൵ ൵൵ ൵ ൵൵ ൵ ൵

DISCUSSION

Jurnal Komunikasi

Malaysian Journal of Communication

Jilid 31(2) 2015: 117-130

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൵ ൶ must be in.

ABOUT THE AUTHORS

Jamilah Haji Ahmad is an Associate Professor and the Dean at the School of contacted at E-mail: jahmad@usm.my/dean_com@usm.my

Tengku Adrian Ismail

Public Relations Vs. Advertising

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