What is advertising? What does the term “advertising” mean to you? What do you think of when you hear the word? What does it remind you of?
According to Webstar, “Advertising is to give public notice or to announce publicity” 3 According to Gardner, “Advertising is the means of mass selling that
31 déc 2003 · SUMMARY OF THE ANSWERS TO THE QUESTIONNAIRE ON FACTUAL by 31 December 2003, at latest factual information regarding advertising practices and relevant
What are the five essential marketing trends that your company needs to 3 Personalisation There are so many marketing messages around us every day
3 Required disclosures must be clear and conspicuous In evaluating whether a disclosure is likely to be clear and conspicuous, advertisers should consider
3 D Other Informational Remedies: The FTC may require advertisers to Copy tests – research in which consumers answer questions designed to elicit the
How advertising harms the healthy development of a child 07 3 Main consequences of commercial messages aimed at children 13
![[PDF] INTRODUCTION ADVERTISING - University of Mumbai](https://pdfprof.com/EN_PDFV2/Docs/PDF_1/5_1sybcom_avtg_eng.pdf.jpg "[PDF] INTRODUCTION ADVERTISING - University of Mumbai")
5_1sybcom_avtg_eng.pdf 1 1
INTRODUCTION ADVERTISING
Unit Structure
1.0 Objectives
1.1 Introduction
1.2 Definitions of Advertising
1.3 Features of Advertising
1.4 Objectives of Advertising
1.5
Importance of Advertising
1.6 Active Participant in advertising
1.7 Role of advertising Marketing Mix
1.8 Role of advertising in Society
1.9 Summery
1.10 Questions
1.0 OBJECTIVES
After completion of this lesson the student will be able to understand: Meaning, Nature and Features of Advertising Objectives of Advertising Importance of Advertising
Active Participant in Advertising
Role of Advertising in Marketing Mix Role of Advertising in Society Advertising and Brand building
1.1 INTRODUCTION:
The word advertising comes form the latin word "advertere to turn the minds of towards". Some of the definitions given by various authors are: According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, 2 sponsor-identified, paid-for message about a product or organization." According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor". Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
1.2 DEFINITIONS OF ADVERTISING
paid form of non-personal presentation of ideas, goods and D Q Q R X Q F H S X E O L F L W \