Dallas, TX: E-Heart Press, p 203 Some definitions claim that advertising is an art, not a science: • “I warn you against believing that advertising
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(i) Define “research” and discuss its nature Unit 3 The scientific method and the development of mass media research The meaning of research
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To understand the role and importance of research in mass communication projects account for 65 of the final grade, meaning automatic failure
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The mass metaphor overtook us in its weakest meaning of the large ultimate audience, and then positively prevented the analysis of most specific modern
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