5 Mass Communication and Culture 6 New Media – New Theory? 7 Normative Theory of Media and Society PART 3 STRUCTURES 8 Media Structure and Performance:
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discuss the sociological theories of mass communication; discuss the normative theories of mass media; and outline the alternative approaches to mass
Unit-3.pdf
Explain the basic mass communication theories that guide our understanding of the effects and roles of mass media • Be able to analyze media messages from many
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gratifications theory: 1) to explain how individuals use mass communication to gratify their needs “What do people do with the media”
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McQuail's Mass Communication Theory (6th Edition) Thousand Oaks, California: Sage • http://www edouniversity edu ng/oer/masscomp/mac215 pdf
theories_of_mass_communication_lecture_note.pdf
Theory of Media and Society Media, society and culture: connections and conflicts 80 Mass communication as a society-wide process: the mediation of
67529_McQuail___Mass_Communication_Theory_Chapter_4.pdf
Introduction 2 Theory of Transitions 2 1 The Age of Signs and Signals 2 2 The Age of Speech 2 3 The Age of Writing 2 4 The Age of Print
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research, McQuail's Media and Mass Communication Theory, was published 1 It is one of the Mass Communication and Media Theory disinformation pdf >
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78 Lesson 24 Role of Mass Media in Social Order Marxist Theory 80 Lesson 25 Key Principles used in Marxism
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