To define the objectives and strategies of the Marketing Planning 3 To define the policies Chernev, A and Kotler, P : Strategic Marketing Management
plan-marketing.pdf
marketing is that advanced by Philip Kotler, a well known authority on the P Kotler, Marketing Management, Analysis, Planning, Implementation and
marketing-chap2.pdf
The quality of target plans depends on the marketing strategy formulated Marketing objectives and strategies define the amount of profit, revenues and market
14_18.pdf
customers, its markets, and its competition by developing a written Marketing Plan that provides measurable goals The business must select marketing/sales
marketing_plan.pdf
Philip Kotler, Marketing Management: Analysis, Planning, Implementation, and Control, Ninth Edition, Prentice-Hall Inc, New Jersey, USA, 1997
Unit-02.pdf
Marketing for Hospitality and Tourism, 3e Philip Kotler, John Bowen, James Makens Strategic planning is the process of developing
Strategy_SLA.pdf
marketing plan structure, p 50-1 (from Kotler, J et al, Principles of Marketing, objectives, looking first at a definition of marketing strategy and
Sample%207008V1.pdf