We define marketing management as the science of choosing target markets and creating at some basic concepts of customers and the market 3 1 1
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managers define the concept of marketing in Puerto Rican companies The results functions, this study seeks to evaluate it using a sample of Puerto
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Define marketing and the utility it creates for the customers • Trace the origin of marketing and In other words it refers to functions of marketing
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A company can define its target market but fail to understand correctly the customers' needs Understanding customer needs and wants is not always simple
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marketing, what basic tasks do marketing managers perform, the five One meaning of marketing conjures up the terms “selling,
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