The American Marketing Association (AMA) has defined green marketing as the Later, Polonsky (1994) proposed a definition of green marketing which has a
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The American Marketing Association (AMA) held Page 3 the first workshop on "Ecological Marketing" in 1975 The proceedings of this workshop resulted in one of
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Marketing Association (AMA) held the first workshop on "Ecological Marketing" Ottman, (author of "The New Rules of Green Marketing: Strategies, Tools,
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American Marketing Association provides three ways to define Green Marketing, in terms of sales, social marketing perspective and the environment
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As per a workshop conducted on ecological marketing by the American Marketing Association in 1975, the definition is segmented into three major clusters:
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adopting a green marketing strategy A green strategy Choudhary and Gokarn (2013) noted that the American Marketing Association (AMA) defined Green
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American Marketing Association (AMA) specific green marketing strategies and the By definition, green marketing is a
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(AMA) divides the definition of green marketing in three aspects: as “the marketing of products that are presumed to be environmentally safe”
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1 3 Definition According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe
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