In the current market, direct and indirect sales live together, and the analysis of multi-channel competition and their consumer behaviour differences have
2013_Nicolau_EJM_preprint.pdf
Table 1 Illustration of the Channel Control Benefits of Direct Marketing Integrated Dual channel Difference due to manufacturer- Independent
Direct%20Marketing,%20Indirect%20Profits.pdf
present scenario of digitalization, direct marketing is used by marketers to The efficiency relationship between the indirect marketing channel and
3.pdf
In recent years, in addition to buying a holiday from a tour operator or travel agent, the tourist has an increasing choice - tourism distribution channels have
direct-and-indirect-sales-channels-p34-39.pdf
persuasion, the following questions arise: What is the difference between direct and indirect approaches? Which approach should be used to change a certain
pdf?md5=bf6cccfd17bfe74ca3a50b21efcf721d&pid=1-s2.0-014829639090007Z-main.pdf
Organic agricultural products present large differences from general agricultural products in the production and marketing channel The direct and indirect
4%20rice.pdf