Marketing information products and services: a primer for librarians and information professionals Copublished in Asia by Tata McGraw-Hill Publishing
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The marketing profession has a vital responsibility for understanding the concepts of quality improvement and ap- plying them to marketing processes The
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Keywords: services marketing, product marketing, governance, governance mechanisms industrial services or industrial products we tested for systematic
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But marketers also believe that some advertising is needed to remind consumers of existing products and maintain brand awareness Although marketers may desire
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customers about its products and services Traditionally, these considerations were known as the 4Ps — Product, Price, Place and Promotion As marketing
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