[PDF] The Win/Win Approach - Conflict Resolution Network

What is Win-Win Negotiation?

• Yes, win-win negotiation is less about the process, less about the "how" of getting there, and more about the destination. That said, this article focuses on how best to get you a win-win outcome, whilst keeping your eyes fixed on the elusive win-win negotiation outcome or goal. The Real Win-Win Negotiation Concept

Is the buyer in a win-win situation?

• From a perception that the buyer was in a win-win situa-tion, it soon became apparent that it was either close to a lose-win or at best a partial win-win situation favouring the supplier.

Is a win-win business model feasible?

• Furthermore, even if a win-win is not feasible, the challenge for buyers is to understand not only what is the appropriate way to manage long-term collaboration such that value for money is achieved, but also how their own operational and commercial interests can be ma ximised.

Is “win-win” a good idea?

• Creating mutually advantageous “win-win” outcomes is fre-quently considered best practice, just as partnering was a decade ago. As a result, like partnering, the win-win con-cept suffers from the same type of use and abuse that is likely to render it a meaningless concept.