[PDF] Predicting Consumersâ•Ž Brand Sentiment Using Text Analysis on

How do advertisers target users on Reddit?

Reddit advertisers have the option to target users who either have recently interacted with certain subreddits or are currently subscribed to a subreddit. It’s pretty easy to search for subreddits related to your business to see if any options show up by searching under the “Target Specific Communities” option.

Is targeting on Reddit a good idea?

Without the extensive data collection of Facebook or other social media, targeting on Reddit can be a bit tricky, particularly when you consider the fact that most accounts are completely anonymous. However, the niche interests of Reddit do create some exciting and potentially valuable audience segments.

What is Reddit location targeting?

Reddit advertising’s main form of location targeting is by country. Advertisers in the United States can also narrow down the targeting to state and city level if need be. These same rules apply to the locations to exclude.