STEP REEBOK GUIDELINES PDF To book a step Reebok

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Jun 18 2015 innovate through a common passion for sport and a sporting lifestyle. At the same time

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Jul 31 2013 Adhering to all applicable laws

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STEP REEBOK GUIDELINES

To book a step Reebok workshop call 1-800-REEBOK1 Source: Reebok International (1993) The following guidelines have been established by Reebok to ensure safe and effective use of the step/bench as an aerobic prop The American Council on Exercise® endorses these guidelines

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In March 1993 Reebok is on the brink of the European launch of its first global advertising campaign the Planet Reebok umbrella campaign The key objective of this campaign is to reposition Reebok’s different images in the different countries to one unified global identity as well as to create a common brand image across all product categories

Who owns Reebok?

Reebok New Owner Is ABG. Analysts Predict What's Next for the Brand. Reebok's new owner is Authentic Brands Group, a brand management company. ABG CEO Jamie Salter wants to double Reebok's sales within five years. Some insiders and industry watchers remain skeptical. Authentic Brands Group's $2.5 billion acquisition of Reebok closed on Monday.

Is Adidas right for Reebok?

And it was the right decision for Adidas to grow Adidas, but it wasn’t right for Reebok as a smaller challenger brand. So now, getting to embrace sport more and having the freedom to work with whoever we want around the world, these are the liberties, so to speak, that we haven’t had over the last few years.

What is Reebok's tagline?

At the moment, Reebok’s tagline is “i’m what I am,” which was a result of an advertising campaign launched in 2005. The slogan communicates the company’s desire to preach individuality. This tagline is marketed to those with strong identities.

What are Reebok's strongest product segments?

Reebok’s strongest product segments are aerobic and walking shoes, as evidenced by their market shares of 52% and 24%, respectively, in the segments. These segments are traditionally dominated by women. (Gulledge, 2001) Reebok favors female athletic endorsement.

PLATFORM HEIGHT

Platform height is dependent on the

exerciser's level of aerobic fitness, current skill with step training, and degree of knee flexion when the knee is fully loaded while stepping up. Deconditioned individuals should begin on 4 inches while highly skilled and experienced steppers can use 10 inches. The most common height is 8 inches. Regardless of fitness level or skill, participants should not exercise on a platform height that causes the knee joint to flex deeper than

90 degrees when the knee is fully loaded

(when all the body weight is on the leg of the first upward step). Individuals with chronic knee problems should seek their physician's approval to perform step training.

POSTURE

The head should be up, shoulders

down and back, chest up, abdominals lightly contracted and buttocks gently tucked under the hips. Do not hyperextend the knees or back at any time. When stepping up, lean from the ankles and not the waist to avoid excessive stress on the lumbar spine.

STEPPING UP

Contact the platform with the entire

sole of the foot. To avoid Achilles tendon injury, do not allow the heel to land over the edge of the platform. Step softly and quietly to avoid unnecessary high impacts. Watch the platform periodically to ensure proper foot placement.

STEP REEBOK GUIDELINES

STEPPING DOWN

Step close to the platform (no more

than one shoe length away) and allow the heels to contact the floor to help absorb shock. Stepping too far back while press- ing the heel into the floor could result in

Achilles tendon injury. If a step platform

requires stepping a significant distance from the platform such as a lunge step or a repeater, do not push the heel into the floor. Keep the weight on the forefoot.

LEADING FOOT

Change the leading foot (the foot that

begins the step pattern) after no more than one minute. The leading leg experi- ences greater musculoskeletal stress than the non-leading leg.

PROPULSION STEPS

Do not perform propulsion steps (in

which both feet are off the floor or platform at the same time) for more than one minute at a time. Propulsion steps result in higher vertical impact forces and are considered an advanced technique.

All propulsion steps should be performed

up onto the platform and not down from the platform. It is therefore appropriate to run or jump up onto the platform, but not down.

REPEATERS

To avoid stress to the support leg, do

not perform more than five consecutive repeaters (in which the non-weight- bearing leg repeats the movement such as a kneelift) on the same leg.ARMS

Master the footwork before adding the

arm movements. Avoid using the arms at or above shoulder level for an extended period of time because this places significant stress on the shoulder girdle.

Be sure to frequently vary low-, mid- and

high-range arm movements. MUSIC

Music tempos above 122 beats per

minute (bpm) are not recommended.

Researchers have found that participants

are well within their target training zones when using 122 bpm. Technique and safety are seriously compromised when music speeds are too fast.

WEIGHTS

The use of weights during the aerobic

portion of step training produces little if any increases in energy expenditure or muscle hypertrophy. However, the risk of injuring the shoulder joint is significantly increased when weights are rapidly moved through a large range of motion, especially if the arms are fully extended.

Until further biomechanical testing is

conducted on the use of hand weights while stepping, it is recommended that weights be reserved for the strength segment of a step training class.

To book a step Reebok workshop,

call1-800-REEBOK1

Source: Reebok International (1993).

The following guidelines have been established by Reebok to ensure safe and effective use of the step/bench as an aerobic prop.

The American Council on Exercise

endorses these guidelines.

If you are interested in information on other health and fitness topics, contact: American Council on Exercise, 4851 Paramount Drive, San Diego, CA 92123, 800-825-3636; or, go online at http://www.acefitness.org and access the complete list of ACEFit Facts.

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[PDF] STEP REEBOK GUIDELINES To book a step Reebok

Who owns Reebok?

Is Adidas right for Reebok?

What is Reebok's tagline?

What are Reebok's strongest product segments?

PLATFORM HEIGHT

Platform height is dependent on the

90 degrees when the knee is fully loaded

POSTURE

The head should be up, shoulders

STEPPING UP

Contact the platform with the entire

STEP REEBOK GUIDELINES

STEPPING DOWN

Step close to the platform (no more

Achilles tendon injury. If a step platform

LEADING FOOT

Change the leading foot (the foot that

PROPULSION STEPS

Do not perform propulsion steps (in

All propulsion steps should be performed

REPEATERS

To avoid stress to the support leg, do

Master the footwork before adding the

Be sure to frequently vary low-, mid- and

Music tempos above 122 beats per

Researchers have found that participants

WEIGHTS

The use of weights during the aerobic

Until further biomechanical testing is

To book a step Reebok workshop,

Source: Reebok International (1993).

The American Council on Exercise