[PDF] Rewheel - The state of 4G and 5G pricing 2H2021 – country rankings





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The state of 4G and 5G pricing, 2H2021 country rankings

Prices of 5G smartphone, mobile broadband and wireless broadband plans continue to fall sharply in EU in 2H2021.

While the share of plans with UNLIMITED data volume continue to increase the rate of increase slowdown in 2H2021.

The median gigabyte price of 4G&5G smartphone plans in the Israeli 4-MNO market fell to 0.04 EUR.

4G and 5G prices from 172 operators in 50 European, American, Asia Pacific, Middle East and African countries.

Rewheel research PRO study, Digital Fuel Monitor 16th release October 2021 0 10 20 30
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100

MIN monthly price for 100 gigabytes -2H2021

4G&5G smartphone plans with at least 1000 mins and 10 Mbit/s peak speed

research.rewheel.fi ©

Minimum monthly retail price (incl. VAT & tax) for a given gigabyte allowance among all eligible tariffs logged in the database for country.

Unlimited data volume tariffs had no finite gigabyte volume (i.e. no throttling or deprioritization).

0 10 20 30
40
50
60
70
80
90
100

MIN monthly price for 100 gigabytes -2H2021

4G&5G mobile broadband plans with at least 10 Mbit/s peak speed

research.rewheel.fi ©

Minimum monthly retail price (incl. VAT & tax) for a given gigabyte allowance among all eligible tariffs logged in the database for country.

Unlimited data volume tariffs had no finite gigabyte volume (i.e. no throttling or deprioritization).

0 10 20 30
40
50
60
70
80
90
100
MIN monthly price for 1000 gigabytes (1 Terabyte) -2H2021

4G&5G wireless broadband plans with at least 25 Mbit/s peak speed

research.rewheel.fi ©

Minimum monthly retail price (incl. VAT & tax) for a given gigabyte allowance among all eligible tariffs logged in the database for country.

Unlimited data volume tariffs had no finite gigabyte volume (i.e. no throttling or deprioritization).

researchRewheel The state of 4G and 5G pricing, 2H2021 country rankings 2

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Country Highlights

world in 2H2021. See section 8 for details. gigabytes was 13x more expensive in Canada than in France. smartphone plans with unlimited minutes and 1 Terabyte (1000 gigabytes) cost ~15 EUR per month.

4G and 5G pricing trends in EU

MEDIAN monthly price -EU

4G vs. 5G smartphone plans with at least 1000 mins

4G5Gresearch.rewheel.fi ©

MEDIAN gigabyte price -EU

4G vs. 5G smartphone plans with at least 1000 mins

4G5Gresearch.rewheel.fi ©

MEDIAN monthly price -EU

4G vs. 5G mobile broadband plans

4G5Gresearch.rewheel.fi ©

MEDIAN monthly price -EU

4G vs. 5G wireless broadband plans

4G5Gresearch.rewheel.fi ©

The state of 4G and 5G pricing, 2H2021 country rankings 3

© REWHEEL 2010-2021 all rights reserved | research.rewheel.fi | research@rewheel.fi | +358 44 203 2339 | PUBLIC VERSION

The table with all values is available in the PRO full version of the report. 0 100
200
300
400
500
600
700
800
900
1000
GB

MAX gigabytes that 30 EUR bought -2H2021

4G&5G smartphone plans with at least 1000 mins and 10 Mbit/s peak speed

research.rewheel.fi ©

Maximum gigabytes that a given monthly EUR amount bought among all eligible tariffs logged in the database for country.

Unlimited data volume tariffs had no finite gigabyte volume (i.e. no throttling or deprioritization).

EUOECDCountry codeCountry name5 EUR10 EUR15 EUR20 EUR25 EUR30 EUR40 EUR50 EUR60 EUR70 EUR80 EUR90 EUR100 EUR

YesYesATAustria0

NoYesAUAustralia0

YesYesBEBelgium0

YesNoBGBulgaria0

NoNoBRBrazil30

NoYesCACanada0

NoYesCHSwitzerland0

NoYesCLChile0

NoNoCNChina0

NoYesCOColombia14

YesNoCYCyprus0

YesYesCZCzechia0

YesYesDEGermany1

YesYesDKDenmark0

YesYesEEEstonia0

YesYesELGreece0

YesYesESSpain0

YesYesFIFinland0

YesYesFRFrance40

YesNoHRCroatia0

YesYesHUHungary0

YesYesIEIreland0

NoYesILIsrael0

NoNoINIndia90

NoYesISIceland0

YesYesITItaly10

NoYesJPJapan0

NoYesKRKorea0

NoNoKWKuwait0

YesNoLTLithuania0

YesYesLULuxemburg1

YesYesLVLatvia0

YesNoMTMalta0

NoYesMXMexico5

NoNoMYMalaysia20

YesYesNLNetherlands0

NoYesNONorway0

NoYesNZNew Zealand0

YesYesPLPoland20

YesYesPTPortugal0

YesNoRORomania80

NoNoRURussia0

NoNoSASaudi Arabia0

YesYesSESweden0

YesYesSISlovenia0

YesYesSKSlovakia0

NoYesTRTurkey10

NoYesUKUnited Kingdom0

NoYesUSUnited States0

NoNoZASouth Africa0

MAX gigabytes 5, 10, 15, 20, 25, 30, 40, 50, 60, 70, 80, 90 or 100 EUR bought - 2H2021

4G&5G smartphone plans with at least 1000 mins and 10 Mbit/s peak speed

The state of 4G and 5G pricing, 2H2021 country rankings 4

© REWHEEL 2010-2021 all rights reserved | research.rewheel.fi | research@rewheel.fi | +358 44 203 2339 | PUBLIC VERSION

The table with all values is available in the PRO full version of the report. 0 10 20 30
40
50
60
70
80
90
100

MIN monthly price for 100 gigabytes -2H2021

4G&5G smartphone plans with at least 1000 mins and 10 Mbit/s peak speed

research.rewheel.fi ©

Minimum monthly retail price (incl. VAT & tax) for a given gigabyte allowance among all eligible tariffs logged in the database for country.

Unlimited data volume tariffs had no finite gigabyte volume (i.e. no throttling or deprioritization).

EUOECDCountry codeCountry name1 GB5 GB10 GB20 GB30 GB40 GB50 GB80 GB 100 GB200 GB 300 GB500 GB1000 GB

YesYesATAustria44.90

NoYesAUAustralia34.10

YesYesBEBelgium49.99

YesNoBGBulgaria15.80

NoNoBRBrazil16.00

NoYesCACanada117.25

NoYesCHSwitzerland22.27

NoYesCLChile8.57

NoNoCNChina38.87

NoYesCOColombia14.52

YesNoCYCyprus25.00

YesYesCZCzechia31.16

YesYesDEGermany39.99

YesYesDKDenmark18.07

YesYesEEEstonia11.99

YesYesELGreece49.00

YesYesESSpain20.75

YesYesFIFinland22.00

YesYesFRFrance8.90

YesNoHRCroatia21.97

YesYesHUHungary31.87

YesYesIEIreland10.00

NoYesILIsrael6.50

NoNoINIndia6.59

NoYesISIceland22.04

YesYesITItaly7.99

NoYesJPJapan25.24

NoYesKRKorea25.26

NoNoKWKuwait39.34

YesNoLTLithuania12.88

YesYesLULuxemburg35.00

YesYesLVLatvia22.50

YesNoMTMalta32.99

NoYesMXMexico21.00

NoNoMYMalaysia7.35

YesYesNLNetherlands25.00

NoYesNONorway28.91

NoYesNZNew Zealand58.41

YesYesPLPoland14.30

YesYesPTPortugal39.28

YesNoRORomania7.80

NoNoRURussia9.43

NoNoSASaudi Arabia58.19

YesYesSESweden27.34

YesYesSISlovenia16.68

YesYesSKSlovakia22.00

NoYesTRTurkey

NoYesUKUnited Kingdom17.55

NoYesUSUnited States72.25

NoNoZASouth Africa86.94

MIN monthly price in EUR for 1, 5, 10, 20, 30, 40, 50, 80, 100, 200, 300, 500 and 1000 gigabytes - 2H201

4G&5G smartphone plans with at least 1000 mins and 10 Mbit/s peak speed

The state of 4G and 5G pricing, 2H2021 country rankings 5

© REWHEEL 2010-2021 all rights reserved | research.rewheel.fi | research@rewheel.fi | +358 44 203 2339 | PUBLIC VERSION

Please note that Rewheel research subscribers that purchase the 4G and 5G tariff database (Excel spreadsheet) could

automatically create charts/tables for any price metric detailed above for smartphone, mobile broadband, and wireless broadband

plans. Subscribers could freely choose to include in the charts 4G plans only, 5G plans only, 4G&5G plans, the operator main

brands only, the operator sub-brands only, the MVNOs only or all brands. Subscribers could determine freely the peak speed tier

(e.g., 1, 5, 10, 25, 50, 100, 200, 300, 500, 1000 Mbit/s) rule, the minimum gigabyte basket rule (e.g., 1, 5, 10, 50, 100, 500, 1000

or unlimited gigabytes) or the maximum monthly EUR basket rule (e.g., 5, 10, 20, 30, 40, 50, 60, 70, 80, 90 or 100 EUR).

The state of 4G and 5G pricing, 2H2021 country rankings 6

© REWHEEL 2010-2021 all rights reserved | research.rewheel.fi | research@rewheel.fi | +358 44 203 2339 | PUBLIC VERSION

Historic (2014-2021) development of 4G and 5G prices Finland

The charts below depict the historic development (2014-2021) of 4G&5G smartphone, mobile broadband and wireless broadband

prices in Finland. The PRO full version of the report contains the same set of charts for 50 European, American, Asia Pacific, Middle

East and African countries: Austria, Australia, Belgium, Bulgaria, Brazil, Canada, Switzerland, Chile, China, Colombia, Cyprus,

Czechia, Germany, Denmark, Estonia, Greece, Spain, Finland, France, Croatia, Hungary, Ireland, Israel, India, Iceland, Italy, Japan,

Korea, Kuwait, Lithuania, Luxemburg, Latvia, Malta, Malaysia, Mexico, Netherlands, Norway, New Zealand, Poland, Portugal,

Romania, Russia, Saudi Arabia, Sweden, Slovenia, Slovakia, Turkey, United Kingdom, United States and South Africa.

FI

4G&5G smartphone plans

4G&5G mobile broadband plans

4G&5G wireless broadband plans

4G&5G mobile broadband plans4G&5G wireless broadband plans

Finland -MEDIAN gigabyte price

4G&5G smartphone plans with at least 1000 mins

EUFinlandresearch.rewheel.fi ©

Finland -MEDIAN monthly price

4G&5G smartphone plans with at least 1000 mins

EUFinlandresearch.rewheel.fi ©

Finland -MIN monthly price for UNLIMITED data

4G&5G smartphone plans with at least 1000 mins and 10 Mbit/s

EUFinlandresearch.rewheel.fi ©

Finland -MEDIAN monthly price for UNLIMITED data

4G&5G smartphone plans with at least 1000 mins

EUFinlandresearch.rewheel.fi ©

Finland -% of tariffs with UNLIMITED data

4G&5G smartphone plans with at least 1000 mins

EUFinlandresearch.rewheel.fi ©

Finland -MEDIAN gigabyte price

4G&5G mobile broadband plans

EUFinlandresearch.rewheel.fi ©

Finland -MEDIAN monthly price for UNLIMITED data

4G&5G mobile broadband plans

EUFinlandresearch.rewheel.fi ©

Finland -MIN monthly price for UNLIMITED data

4G&5G mobile broadband plans with at least 10 Mbit/s

EUFinlandresearch.rewheel.fi ©

Finland -% of tariffs with UNLIMITED data

4G&5G mobile broadband plans

EUFinlandresearch.rewheel.fi ©

Finland -MEDIAN monthly price for UNLIMITED data

4G&5G wireles broadband plans

EUFinlandresearch.rewheel.fi ©

Finland -MIN monthly price for UNLIMITED data

4G&5G wireless broadband plans with at least 25 Mbit/s

EUFinlandresearch.rewheel.fi ©

Finland -% of tariffs with UNLIMITED data

4G&5G wireless broadband plans

EUFinlandresearch.rewheel.fi ©

Finland -MEDIAN gigabyte price

4G&5G wireless broadband plans

EUFinlandresearch.rewheel.fi ©

Finland -MIN monthly price for 100 gigabytes

4G&5G smartphone plans with at least 1000 mins and 10 Mbit/s

EUFinlandresearch.rewheel.fi ©

The state of 4G and 5G pricing, 2H2021 country rankings 7

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Table of Contents

1 Methodology ........................................................................................................................................................... 8

1.1 50 countries included in the comparison ............................................................................................................................. 8

1.2 16th release 2H2021 detailed methodology ........................................................................................................................ 8

1.2.1 Number of tariffs, mobile network operators (MNOs), operator sub-brands and mobile virtual network operators (MVNOs) ............ 8

1.2.2 Tariff collection and tariff eligibility rules .......................................................................................................................................... 8

1.2.3 Eligibility rules for plans designated as UNLIMITED data volume plans ......................................................................................... 10

1.2.4 Price and other competitiveness metrics ....................................................................................................................................... 10

1.2.5 Notes regarding this 16th release 2H2021 ...................................................................................................................................... 11

2 Historic price development and latest pricing trends in EU ............................................................................ 12

2.1 Share of 5G plans and share of UNLIMITED data volume plans ...................................................................................... 12

2.2 Median monthly prices and median monthly prices for UNLIMITED data ......................................................................... 12

2.3 Median gigabyte prices ..................................................................................................................................................... 13

2.4 4G versus 5G prices in EU ............................................................................................................................................... 14

2.4.1 Share of UNLIMITED data volume plans ....................................................................................................................................... 14

2.4.2 Median monthly prices .................................................................................................................................................................. 14

2.4.3 Median monthly prices for UNLIMITED data.................................................................................................................................. 15

2.4.4 Median gigabyte prices ................................................................................................................................................................. 15

3 Smartphone plans 2H2021 country rankings ................................................................................................. 16

3.1 MIN monthly price for UNLIMITED data ........................................................................................................................... 16

3.1.1 UNLIMITED data volume plans with at least 1 Mbit/s peak speed ................................................................................................. 16

3.1.2 UNLIMITED data volume plans with at least 5 Mbit/s peak speed ................................................................................................. 16

3.1.3 UNLIMITED data volume plans with at least 10 Mbit/s peak speed ............................................................................................... 17

3.1.4 UNLIMITED data volume plans with at least 25 Mbit/s peak speed ............................................................................................... 17

3.1.5 UNLIMITED data volume plans with at least 50 Mbit/s peak speed ............................................................................................... 18

3.1.6 UNLIMITED data volume plans with at least 100 Mbit/s peak speed ............................................................................................. 18

3.1.7 UNLIMITED data volume 5G plans with at least 100 Mbit/s peak speed ........................................................................................ 19

3.1.8 UNLIMITED data volume 5G plans with at least 200 Mbit/s peak speed ........................................................................................ 19

3.1.9 UNLIMITED data volume 5G plans with at least 300 Mbit/s peak speed ........................................................................................ 20

3.1.10 UNLIMITED data volume 5G plans with at least 500 Mbit/s peak speed ........................................................................................ 20

3.1.11 UNLIMITED data volume 5G plans with at least 1 Gbit/s (1000 Mbit/s) peak speed ...................................................................... 21

3.2 MEDIAN monthly price for UNLIMITED data .................................................................................................................... 21

3.3 % of plans with UNLIMITED data ..................................................................................................................................... 22

3.4 MEDIAN monthly price ..................................................................................................................................................... 22

3.5 MEDIAN gigabyte allowance ............................................................................................................................................ 23

3.6 MEDIAN gigabyte price .................................................................................................................................................... 23

3.7 MAX gigabytes 5, 10, 15, 20, 25, 30, 40, 50, 60, 70, 80, 90 or 100 EUR bought - 10 Mbit/s ............................................ 24

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