[PDF] YouTube Influencer Marketing as a Predictor of Purchase Intention

Jeffree Star

Jeffree Star is an entrepreneur, make-up artist, singer, songwriter and beauty influencer. At first, he utilized MySpace as a stage to advance his melodies and in 2009, the arrival of his collection cleared his approach to acclaim. In the wake of seeking after his energy in music for certain years, and furthermore vocalizing it on his self-titled Y...

NikkieTutorials

Just at the mere age of 14, Nikkie de Jager pursued her career as a makeup and beauty blogger, after being inspired by other YouTube makeup tutorial channels. Nikkie has been running her YouTube channel named ‘NikkieTutorials’ since 2008. Her channel started to boost in 2015 after the video “The Power of Makeup” being viral. Nikkie regularly post m...

SaraBeautyCorner

SaraBeautyCorneris a YouTube channel owned by a Slovenian, Sara Lawler. Sara is a YouTube sensation for DIY makeup tutorials, nail art and fashion. Sara’s DIY makeup makes her channel stand out and attract a lot of teenage subscribers.She left her career in order to pursue her passion and so, joined YouTube channel in 2012 to share her creativity a...

Tati Westbrook

Tati Westbrook, a former image consultant is now known to be a makeup artist who got famous as a result of her YouTube channel ‘Tati’. Created in November 2010, her channel was originally named ‘GlamLifeGuru’ but was renamed to ‘Tati’ soon after. Fans love Tati’s videos regarding her hauls, tutorials and unbiased reviews of beauty products. After h...

Michelle Phan

Michelle Phan might be one of the earliest beauty influencers gaining world fame. Michelle started with a personal blog talking about beauty tutorials. She got famous after she started her eponymous YouTube channel in 2006 ‘MichellePhan’ where she became recognized for her transformative beauty tutorials and her reviews. She partnered with top beau...

Kim Rosacuca

Kim RosaCucais a Brazilian professional makeup artist and hairdresser. She started her YouTube channel in July 2014 where she uploads videos on DIY crafting of beauty, hair and makeup products, and also shares little beauty tips and tricks with her audience. As a part of her hobby she also transforms into a character from movies through makeup, whi...

Simply Nailogical

Cristine Raquel Rotenberg is a crime and health statistics analyst, but also well known as a nail artist on YouTube. In June 2014, she created her YouTube channelby the name, Simply Nailogical to promote her passion and creativity for nail arts. The videos on this channel is mostly saturated with nail art, but some other videos feature hilarious ch...

Carli Bybel

Carli Bybelis an American YouTube sensation, known for beauty, fitness, makeup and fashion. She started to be interested in makeup and beauty developed during high school. Later Carli started hair and makeup freelancing in order to support her family financially. In June 2011, Carli created a self-titled YouTube channel, where she could promote her...

Dope2111

Promise Tamang Phan is an American beauty guru and makeup artist who is known by her YouTube channelnamed, dope2111. She started her career by creating a YouTube channel in June 2009 where she transformed herself as celebrities and characters with the aid of makeup. And her YouTube channel start to grow from 2010. Her first video on the channel con...

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