[PDF] Lettre N°24 (Fr) Champagne wine is only imaginable

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Although known since antiquity, glass

is used very little for the conservation and tr ansportation of wine. It is too rare and too ex pensiv e. Under Louis

XIV the bottle is even prohibited and

only allowed for retail sales and to be used as a pitcher. B ut where as

Burgundies, clarets and ports travelled

easily in casks, Champagne could not be transported in bulk. Since it sparkles, according to Watriquet de Couvin in 1320 in his Dit des trois Dames de Paris : "Fine, clear wine which tingles on the tongue,"

Champagne wine is only imaginable in

a bottle. Born of fermentation in a sealed receptacle, this already prestigi ous wine can only be transported in a thick bottle. Very fashionable at the court of

Louis XV, champagne is the subject of

a 1728 Council of State decree which authorises its transportation and export. While still wines continue to be sold in barre ls, c hampagne becomes widespread on all the best table s in

France and Europe in bot tles which

are... naked.

In order to inform new consumers about

this magic wine, a start is made by placing on the bottles, from the middle of the 18th centur y on, hand-wri tten labels (in French étiquettes) on which the village, the region and less frequently the year are written. When the Austrian

Senefelder invents lithographyin 1799

the cost of the label becomes accessible and large series can be printed. The name of the producer appears next to details of origin and the notion o f a brand is born. A synonym of the word brand, moreover, is imprint or impression.

It is thus clear that the label gave rise

to the brand.

With developments in technology, under

Napoleon III multi-coloured printing

becomes possible. Labels are now gaudy and over the top. Many fanciful names are added : Extra Cuvée Supérieure,

Grand Vin de la Célébration, Cuvée des

Deux Mondes...

After World War II lines are simplified

and at this time (1952) the first DRAPPIER 2012
1952

The Grande Sendrée label does

not change, nor does the tasting ceremonial. After the concentration, the good mood.

Michel and André DRAPPIER.

from champagne DRAPPIER

SPRING/SUMMER 2012

N°41

Carte d'Or label appears. The Appellation

is already well regulated but what must be included is minimal :

Appellation d'Origine Contrôlée : CHAMPAGNE

Brand : André DRAPPIER

Address : URVILLE

Professionnal number : R.M.12.153

We have t o wait until 1972 for the

contents of 78cl, later 75cl to appear, after adoption of the European norms.

And in 1988 the amount of alcohol is

imposed. 1985 is t he year of a big change : André dis appears ! No, rest assured, not the propr ietor, still t he family patr iarch today. No, only the first name has to disappear from the label because the brand is making its debut on the American mar ket and over there a dubious fizzy wine wrongly termed Champagne is called "André".

To avoid any negative associations the

first name is withdrawn from the label but the man himself rem ains very much in command. The brand becomes more easily identifiable, the DRAPPIER house takes to the international stage and one sees the label on the best tables in New Yor k, To kyo or Sy dney.

Ever more elegan t, the packa ging

retains its yellow colour to evoke a rare yellow fruit : the quince, aromas of which sommeliers uncover in the Carte d'Or cuvée. It is exactly 60 years since the launch o f this Brut, which we recommend to you in its refi ned version, still true to its colours but in the spirit of the times showing mo re respect for the environment.

A MATTER OF ETIQUETTE

According to Voltaire the word étiquette

has three senses. Firstly it is the paper label which is attached to a product, it is also the political colour attributed to a person and finally it is the discourse or protocol which regulates the ceremonies and the grand moments in life. As far as the piece of paper is concerned, we have more to say on this. On political etiquette, no comment ; there will be enough elections in

America, western and eastern Europe

for the candidates to console themselves in defeat or celebrate victory with

Champagne. And as for etiquette in the

ceremonial sense, it is more sober in the 21st century but does not exclude elegance, firstly in the women and men who taste this precious wine, and in champagne itself, the object of all our passion.

Epicureans have always said : "Pleasure needs to be learned." As fruits of nature the grape and wine will always retain a

measure of mystery but we can keep refining our pleasure by enriching our knowledge. New information will thus appear on

your labels from now on.

Appellation

Brand

Type of wine

Contents

Origin

Non-filtered

Natural compost

Small quantities of sulfites

Date of disgorgement

It was prohibited to mention the

grape varieties on the front label of champagne until the 2000's.

Now it is allowed.

Name of the cuvée

Type of dosage or sweetening

7g/l in DRAPPIER

% of alcohol by volume

Small quantities or zero in DRAPPIER

Producer, place and professional number

Grape variety

Zero dosage

A 50% reduction in the surface area of

paper used, all sourced from FSC certified forests. No more che mical inks, they are now 100% vegetable. The choice of a non-adhesive or "dry" label for 95% of our production gives us more work. It doesn't stick so well in an ice bucket, but the benefit for the planet is inestimable.

A "GREENER" LABEL

This Champagne is unique

: 100% Pinot Noir, it has received no sweetening liqueur. It is a Zero Dosage. Nature expresses itself with complete freedom in this cuvée, with very small quantities of sulfites,non-filteredand non-bleached, which guarantees an authentic taste, fruits of a vineyard treated only with natural compost.

Date of disgorgementetched into the glass at the

base of the bottle. The last four numbers indicate the month and the year of disgorgement.

The DRAPPIER packaging team.

They know the label : Christophe Bayen,

Johann Foutrier, Martine Brouillard,

Naïr Afonso, Arnaud Guérin, Lysiane

Inderbitzin and Claire Souillier.

Label

Back label

N°41 • SPRING/SUMMER 2012

They are labelled at the top, they have

the champagne passion, thank you to these lovers of superb wines for choosingus.

L'ARPÈGE

PARIS - FRANCE

Alain Passard, Creator of the great

chef's remarkable box of spices and as ever a fan of Grande Sendrée; it is the

2005 vintage Rosé, chosen by the

talented Gaylord Robert, which is presently served to you as an aperitif. 1

LE FLOCON DE SEL

MEGÈVE - FRANCE

The only Frenc h chef to have been

awarded his third star in the 201 2

Michelin guide, Emmanuel Renaut of the

Flocon de Sel in Me gève has reached

the peak of his art. At this altitude let's raise our hats high ! The Rosé Brut Nature and the Carte d'or are on the menu. 2

GLENGARRY

AUCKLAND - NEW ZEALAND

It takes a very big label to dress the

largest bottle of Champagne in the world : a Melchizedek. The only one to be found in the southern hemisphere is at Gle ngarry's in Auckland, New

Zealand, where consumpti on per

inhabitant is among the highest in the world. 3

LOUIS C.JACOB

HAMBURG - DEUTSCHLAND

Here is an establishment where the

etiquette counts : The LOUIS C. JACOB.

Luxury, peace and sensual pleasure by

the Elbe with the rare Quattuor cuvée in the cellar.. 4

LES AVISÉS

AVIZE - FRANCE

In Avize, at the heart of the Côte des

Blancs in Champagne, Corinne and

Anselme Selosse welcome us in a private

hotel reserved for the inititated : The

Avizés. They have done us the kind

honour of putting DRAPPIER on their menu. 5

Man happily discovering the new DRAPPIER label.

Approving looks from Mr Kazuhito Y AMAMOTO, IKEHO TO, Eita and Hi roko PUKI during their visit to Urville in January 2012. 4 2 1 5 3

WINTER 2011

The Melchisédech and Zane Winskill,

manager de Glengarry - Victoria Park.

PAPIER RECYCLÉ RECYCLED PAPER

DOMAINE :Champagne DRAPPIER - Rue des Vignes - 10200 URVILLE - Tél. 03 25 27 40 15 - CAVES:Champagne DRAPPIER- 11, rue Goïot - 51 100 REIMS - Tél. 03 26 05 13 01

NÉMONT03 25 92 39 03

info@champagne-drappier.com www.champagne-drappier.com

N°41 • SPRING/SUMMER 2012

PRESS REVIEW

THE CUBE MILANO

GENNAIO/FEBBRAIO 2012

Thanks to a sparkling Belgian team from

Brussels and to BRISTOL FOOD ,

Champagne DRAPPIER was chosen to

be ser ved at THE CUBE, a temporary restaurant constructed for a few months only on the roof of a historical building with a view of the famous Piazza Duomo in Milan. At this point in time DRAPPIER is launching a new, more ecological label for 2012 and is increasing the proportion of its domain culti vated organically to

35%. In Ital y Partesa is launching the

100% pinot noir Rosé with zero dosage,

very fruity on the palate, and the new

Grande Sendrée vintage 2005.

1

DECEMBER 2011

Three fine house s have disting uished

themselves with their magnificent 2004 vintages : DRAPPIER Grande Sendrée, vibrant and toasted, Veuve Clicquot, and

Taittinger Rosé.

BR

BUSINESS

LE GUIDE DES VINS

WINE & BUSINESS CLUB 2012

Only vint age varieties for this guide

compiled by the top network of

European tasters. Drappie r takes its

place on the highest steps of the podium with its Gran des Sendrées, Millésime exception and 1995 Carte d'or.

LES 100 MEILLEURS VINS DE FRANCE

THE 100 BEST FRENCH WINES

ÉDITION 2012

In the 2012 edition there are seve ral

champagnes, among them the 2004

Grande Sendrée with the e xceptional

mark of 94/100. 'SCHAMPAGNE DIARY

INDIA - SEPTEMBER 2011

In Verve, the Mumbai luxury magazine,

the DRAPPIER Pinot Noir is full bodied and exuberant, the Rosé is intense and seduces with its fr uitiness and the

Grande Sendrée has high-class finesse. No

wonder DRAPPIER wa s the President's favourite Champagne.

EUROPAS WEINMAGAZIN

DEZEMBER 2011

Family concern with its vineyards in

the south of the Champa gne area.

First class Champagne with unique

characteristics.

WEB JOURNAL DU CHAMPAGNE

N°4 - MARS/AVRIL/MAI 2012

In the Web Journal du Champagne a

recent tasting of Champagnes derived from old grape varieties placed the

DRAPPIER Quattuor in first position.

APÉRITIF ET DAGBLADET

DECEMBER 2011 - NORWAY

Double strike for the DRAPPIER house

in Norway with the 2004 Millésime

Exception, which comes top in its category,

Aperitif, and the 2004 Gra nde Sendrée

takes prime position on the podium in the large daily DAGBLADET.

STEVEN SPURRIER

VINEXPO 2011

I was very impressed by the Quattuor

cuvée and I ought to come and taste it on the spot one day.

UNITED KINGDOM - DECEMBER 2011

Anthony Rose chooses the 50 best

wines of the year from Chile to France via Spain and Italy. Among them is the

DRAPPIER Rosé Brut Nature.

DECEMBRE 2011

Lovely selection o f Champagnes,

among them the Rosé Nature : floral and peppery nose. A stunning pleasure.

To go with fine Thai cuisine.

Grande Sendrée : superb bouquet and

succulent in the mouth.

GILBERT & GAILLARD

CHINA - 2012

In its 2012 guide, Drappier is a member of

the 90+ Club with 93 points for the 2004

Millésime Exception.

The following magazines have chosen

our Champagnes.

THE MAGAZINE OF LE MONDE

2004 Grande Sendrée.

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