[PDF] baby boomers in the hospitality industry

Greater Revenue: With their significant wealth and willingness to pay for high-quality experiences, Baby Boomers are an important revenue source for hospitality businesses. By creating a Boomer-friendly environment, businesses can tap into this wealth, leading to increased revenue and profitability.
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  • Why are baby boomers important to the hospitality industry?

    Born between 1946 and 1964, Baby boomers bring to the table a well-rounded set of expectations when engaging with prospective hotels, and actively seek out authentic, personalized and memorable travel experiences.3 oct. 2019

  • How is the baby boomers perceived as a unique generation in hospitality and tourism industry?

    Offer unique and immersive experiences
    Baby Boomers are renowned for their interest in travel experiences that are enriching, engaging, and authentic. They are often looking for experiences that allow them to connect with local culture, history, and people.

  • What do baby boomers look for in a hotel?

    Boomers enjoy “active relaxation” activities like hiking, golf, massage, and wine tastings, so spruce up your spa and promote any nice trails around your property. They also want to genuinely experience their destination, so send them where the locals go. They aren't only looking for the perfect Instagram glamor shot.
  • Baby boomers hold a large amount of the wealth in the U.S., making them a prime market segment. Baby boomers are gradually retiring, boosting demand for—and investment opportunities in—healthcare, elder care, medical devices, and related industries that cater to that demographic.
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