[PDF] airbnb customer segments

19 avr. 2022 · As mentioned above, hosts and guests are two distinct Airbnb customer segments. Airbnb hosts are people who have spare rooms or property  Autres questions
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  • How does Airbnb segment its customers?

    Airbnb used psychographic segmentation to create different value propositions for its customers based on their travel goals, needs, and desires. Airbnb identified four main psychographic segments of travelers, such as explorers, connectors, thrill-seekers, and relaxers.

  • Who are main customers of Airbnb?

    In the case of Airbnb, their target market is travelers who are looking for alternative lodging options to traditional hotels. More specifically, they're often looking for a more localized experience. Some tourists want to "live like a local," which is the language Airbnb uses to attract that audience to the platform.

  • What do customers value on Airbnb?

    The results of our study showed that Airbnb guests place more value on space, cleanliness, number of photos, handicap accessibility, family friendliness, free breakfast, location, and unique experiences.
  • In terms of age demographics, 36% Airbnb guests are between 25 and 34 years old. 15% are teenagers aged 18 to 24, while only 13% of all Airbnb guests are 55 years or older.
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AIRBNB

strengths and competencies that Airbnb has developed in order to succeed in the industry. Four key market segments were identified as: business travelers 



Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study

Tourism studies segmenting on the basis of motivations. (or benefits) have often focused on visitation of a particular destination attraction



1 The innovative organisation of Airbnb: Business model innovation

9 Dec 2020 What makes Airbnb stand out from the rest of technology companies in Silicon Valley is its ability to identify and target customer segments.