Airbnb: Why Tourists Choose It and How They Use It
2 Aug 2016 Dr. Guttentag's research currently focuses on Airbnb consumer ... In the study it was found that five segments of Airbnb users could be ...
Consumer segmentation within the sharing economy_ The case of
Airbnb. Consumer segmentation. Consumer preference. Survey. Content analysis. A B S T R A C T. The sharing economy is a global phenomenon with rapid growth
Consumer segmentation within the sharing economy: The case of
We also find that Airbnb hosts use marketing logic to target their listings towards specific consumer segments. However there is not
Why tourists choose Airbnb: A motivation-based segmentation study
20 May 2016 motivations that draw tourists to Airbnb segmenting Airbnb users in accordance with such motivations
Why tourists choose Airbnb: A motivation-based segmentation study
The study centred on exploring the pull motivations that attract tourists to Airbnb segmenting Airbnb users in accordance with these motivations
How do consumers select between hotels and Airbnb? A hierarchy
addition to competing with hotels across all segments of accommodation Airbnb offers its customers the opportunity to experience unique accommodations such
Social Interactions or Business Transactions?What customer
3 Jun 2019 What customer reviews disclose about Airbnb marketplace ... We then segment Airbnb hosts according to the time they joined.
AIRBNB
strengths and competencies that Airbnb has developed in order to succeed in the industry. Four key market segments were identified as: business travelers
Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study
Tourism studies segmenting on the basis of motivations. (or benefits) have often focused on visitation of a particular destination attraction
1 The innovative organisation of Airbnb: Business model innovation
9 Dec 2020 What makes Airbnb stand out from the rest of technology companies in Silicon Valley is its ability to identify and target customer segments.
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