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Masterpage PDG

A patent application is filed by the applicant. ? The patent can be assigned to a new assignee. ? The applicant/assignee is owned by a company.



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CASE STUDY OF NESTLÉ1 - ACCID

Nestle has a huge portfolio and is seen as an enormous competitor across the food industries Nevertheless although nowadays their revenues keep increasing its growth rate is decreasing In this case study we will focus on the food industry where the majority of Nestlé products are present

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The following instructions are regarded as generally applicable to all Nestlé Health Science products in this guide. However, for product-specific instructions always refer to the label. LIQUID FORMULA To maintain product quality, store unopened package at room temperature (max. 25°C). Avoid freezing or storage at high temperatures.

Is Nestlé a good competitor in the food industry?

Nestle has a huge portfolio and is seen as an enormous competitor across the food industries. Nevertheless, although nowadays their revenues keep increasing, its growth rate is decreasing. In this case study, we will focus on the food industry where the majority of Nestlé products are present.

What are the challenges faced by Nestlé?

Some of the other challenges are the raw material quality or product traceability. Regarding these challenges, Nestlé is also concerned on how to develop new eye-catching products, and improving the quality of their goods, and consequently building a better and stronger reputation.

WIPO workshop on applicant name

standardization

Gerard van der Ligt

Philips IP&S

Agenda

2-09-2016

YProcesses and information solutions in the IP department

YInformation solution examples

YUse case examples

YSummarized

Use case: portfolio benchmarking

3-09-2016

Introduction

YA patent application is filed by the applicant

YThe patent can be assigned to a new assignee

YThe applicant/assignee is owned by a company

YThe company can be part of a holding

YThe holding is the ultimate owner

YThe primary interest of the user is this ownerof the patent

YWhy is the owner important?

YWhat are the issues to come from applicant to owner?

YHow can we improve this?

4

Processes in the IP department

5-09-2016

Patent drafting and filing

Portfolio maintenance

Patent filing strategy

Licensing in

Product risk assessment

Research risk assessment

Patent scouting

Licensing out

M&A

Company strategy

Patent information solutions

6-09-2016

Prior art searchFTO searchPortfolio

benchmarking

Technology

landscape

Technology

analysis

Company

analysis

IP Processes IP information solutions

7-09-2016

Prior art

search

FTO searchPortfolio

benchmarking

Technology

landscape

Technology

analysis

Company

analysis

Patent drafting and

filing

Portfolio

maintenance

Patent filing strategy

Licensing in

Product risk

assessment

Research risk

assessment

Patent scouting

Licensing out

M&A

Company strategy

Prior art search

8-09-2016

YPurpose

Patentability of an invention disclosure

Validity of a (granted) claim

YReport contains patents and NPL

YNumber of references is low (< 10)

YApplicant name (ownership) is not relevant

FTO Search

9-09-2016

YPurpose: find 3th party blocking claims for a new product

YReport contains (granted) patents

YNumber of references is moderate (< 100)

YOwnership is relevant:

What is my relation with the owner of the blocking patent?

Do I have a (cross) license?

Can they create backfire?

What is the licensing/litigation behavior?

FTO Search

10-09-2016

Company analysis

11-09-2016

YPurpose: analyze the patent portfolio of a company

YReport contains patent publications

YAmount of patent families from a few to > 1000

YDetailed categorization on topics

YApplicant (ownership) is relevant for recall (be complete!)

Company analysis

12-09-2016

Portfolio benchmarking

13-09-2016

YPurpose: benchmark (part of) patent portfolio with competitors

YReport is built on patent families

YData size is high (> 10000 families)

YOwnership is paramount

Portfolio benchmarking

14-09-2016

Technology landscape

15-09-2016

YPurpose: how does the patenting

activity look like and whois active

YReport contains patent publications

YContains high amount of

patent families (> 1000)

YApplicant (ownership)

who question

Technology analysis

16-09-2016

YPurpose: find white spots, scouting opportunities, acquisition targets, etc.

YReport contains patent publications

YContains high amount of patent families (> 1000)

YDetailed categorization on sub-topics

Ywho question

Technology analysis

17-09-2016

Use case, example

Top 10 original and standardized

18-09-2016

Use case, example

Impact of subsidiaries

19-09-2016

top assignee (DWPI standardized assignee/applicant)# patent families

1KONINK PHILIPS ELECTRONICS NV452

2NELLCOR PURITAN BENNETT LLC343Covidien = Medtronic

3GENERAL ELECTRIC CO309

4OMRON HEALTHCARE CO LTD237

5MASIMO CORP143

6COLIN CORP143Omron

7PHILIPS INTELLECTUAL PROPERTY136

8NELLCOR PURITAN BENNETT INC123Covidien = Medtronic

9SAMSUNG ELECTRONICS CO LTD115

10SIEMENS AG109

11NIPPON KODEN CORP104

12WELCH ALLYN INC94

13FITBIT INC93

14MEDTRONIC INC92

Companies count higher numbers of patent families if subsidiaries are included

Use case, example

Impact of understandardized names of different families

20-09-2016

top assignee (DWPI standardized assignee/applicant)# patent families

1KONINK PHILIPS ELECTRONICS NV452

2NELLCOR PURITAN BENNETT LLC343

3GEN ELECTRIC309

4OMRON HEALTHCARE CO LTD237

5MASIMO CORP143

6COLIN CORP143

7PHILIPS INTELLECTUAL PROPERTY136

8NELLCOR PURITAN BENNETT INC123

9SAMSUNG ELECTRONICS CO LTD115

10SIEMENS AG109

11NIHON KODEN CORP104

12WELCH ALLYN INC94

13FITBIT INC93

14MEDTRONIC INC92

Deviations in the level of standardization might lead to incorrect conclusions

Use case, example

Impact of different assignee names within the family

21-09-2016

Different assignee names within the patent family may result in inconsistent outcome

Use case, example

Impact of multiple assignee names on one patent

22-09-2016

top assignee (DWPI standardized assignee/applicant)# patent families

1KONINK PHILIPS ELECTRONICS NV452

2NELLCOR PURITAN BENNETT LLC343

3GEN ELECTRIC309

4OMRON HEALTHCARE CO LTD237

5MASIMO CORP143

6COLIN CORP143

7PHILIPS INTELLECTUALPROPERTY 136

8NELLCOR PURITAN BENNETT INC123

9SAMSUNG ELECTRONICS CO LTD115

10SIEMENS AG109

11NIHON KODEN CORP104

12WELCH ALLYN INC94

13FITBIT INC93

14MEDTRONIC INC92

Multiple assignee names on a patent may result in inconsistent findings

Use case, example

Impact of assignee name misspellings

23-09-2016

Assignee name misspellings might lead to incorrect conclusions

Use case, example

Impact of inventor names appearing as assignee name

24-09-2016

top assignee (DWPI standardized assignee/applicant)# patent families

1KONINK PHILIPS ELECTRONICS NV452

2NELLCOR PURITAN BENNETT LLC343

3GEN ELECTRIC309

4OMRON HEALTHCARE CO LTD237

5MASIMO CORP143

6COLIN CORP143

7PHILIPS INTELLECTUAL PROPERTY136

8NELLCOR PURITAN BENNETT INC123

9SAMSUNG ELECTRONICS CO LTD115

10SIEMENS AG109

11NIHON KODEN CORP104

12WELCH ALLYN INC94

13FITBIT INC93

14MEDTRONIC INC92

31ADDISONPAUL STANLEY40

Incorrect assignee analysis if inventor names appear as assignee name

Summarized

25-09-2016

YPatent ownership is relevant in most use cases

YDetermining ownership comes with many challenges

YAn ambiguous applicant name is one of these challenges

Spelling errors

Unstandardized names

Multiple names

Etc. YA single, standardized, correctly written applicant name would be an enormous benefit to the users

Thank you!

26-09-2016

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