[PDF] hosted buyer programme - Les rendez - Gestion De Projet

What is a hosted buyer program?

The visitor (or hosted buyer) is committed to completing a certain number of appointments with exhibitors at the trade fair. Exhibitors then already know in advance who they will meet at the trade fair. The costs for the hosted buyer program a divided up amongst the participating program exhibitors. A win-win-win for all involved.

Do hosted buyer programs deliver KPIs?

If done “the right way”, hosted buyer programs can deliver those very KPIs (e.g. number and quality of contacts at a trade show). Sometimes, hosted buyer programs are being accused of delivering “forced appointments” that neither side really wants.

Are hosted buyer programs the dinosaurs of event formats?

Particularly in Germany, some organizers are very critical towards hosted buyer programs, some would even go as far as to describe them as the “dinosaurs” of event formats. Still, the number of hosted buyer programs offered at international trade shows is constantly growing.

How are meetings between the hosted buyer and the exhibitors held?

Meetings between the Hosted Buyer and the exhibitors are held in-person, online or both – depending on whether the event format is live, virtual or hybrid. Special designated areas and rooms are booked beforehand at the event venue if the Hosted Buyers and exhibitors are expected to meet face-to-face.