[PDF] 1 Job Description Job Title: Manager Entertainment Marketing

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Job Description

Job Title: Manager, Entertainment Marketing

Department: Marketing

Reports To: Director, Entertainment Marketing

Classification: Full Time, Exempt

Position Summary:

Prudential Center, one of the top five event entertainment venues in the United States, is currently seeking a

Manager, Entertainment Marketing & Promotions who will report to our Director, Entertainment Marketing. The

Manager will develop and execute brand and show level marketing plans, create and execute strategic ticket

sales across all events at Prudential Center, and oversee Ticketmaster reports to assess and improve marketing

strategies. We are looking for a savvy marketer in the entertainment, arena, or event marketing space who has a

passion for music and pop-culture and thrives in a fast-paced environment. Devils Arena Entertainment, LLC is an Equal Opportunity Employer (EOE).

Essential Duties and Responsibilities:

Develop and execute marketing plans including advertising campaigns, promotions, social media, email

marketing, PR, grassroots initiatives, and partnerships for upward of 50 concerts and events each year.

Initiate conversations with promotion partners to identify new opportunities and relationship to drive our

business

Research industry trends, competitive landscape, upcoming tour, fan/social conversation and put together

key show-specific insights document Drive the fan marketing outreach process, working with local communities and internal teams to drive ticket sales and interest

Manage all paid and trade media TV, Print, Radio, OOH, Digital and Experiential tracking goal, spend,

KPIs - coordinating with internal departments and external agencies Manage current marketing assets and submit requests for new assets to generate show awareness

Use finance software to administer, track and troubleshoot finance matters. Monitor actualized costs to

stay within budget and communicate current spends to department head. Maintain marketing calendar, project timelines, settlement reconciliations, and post event recap summaries for Prudential Center concerts and events Work on ad-hoc requests / research and analysis for as needed 2

Facilitate day of event marketing and logistics

Work with Director on direct market research, competitor analyses, customer service and retention (CRM)

monitoring processes and initiatives Explore cross promotions between venue events and venue tenants including New Jersey Devils and

Seton Hall University

Partner effectively with all internal stakeholders including Group Sales, Public Relations, Premium, ͒

Client Services, and Ticket Operations to ensure consistent and constant communication as it relates to

new event material

Must be able to multi-task between concurrent assignments, prioritize effectively, and adapt quickly to

changing priorities, assignments, and roles Flexibility in working extended hours including nights, weekends, and holidays as required ͒

Educational Background Required:

(Marketing Major preferred)

Knowledge, Skills and Abilities:

3-Entertainment, Event, and/or Arena marketing with a strong background and

interest in all genres of music, venue attractions and current pop culture. Strong knowledge of NY/NJ media environment and marketplace ͒ Exceptional project and relationship management skills Strong strategic thinking and analytical skills ͒ Exceptional verbal and written communication, negotiation, project management and time management skills required.

Must be proficient in Microsoft Office suite (Outlook, Word, Excel, PowerPoint), strong understanding of

the capabilities and workings of key social media platforms (Facebook, Twitter, Instagram, You Tube,

Snapchat, Tumblr, Google+)

Excellent communication skills including written and verbal; ability to present ideas clearly and concisely

Close attention to detail and follow-through in all responsibilities Up-to-date with the latest marketing best practices in all aspects of marketing communications ͒

Established marketing contacts within live music and the entertainment industry including established

artist, management agencies, promoters, media contacts. 3

Certifications

None required.

WORKING CONDITIONS

Travel Requirements

May be required to travel on rare occasions (<5% travel); trips may require air travel and/or overnight stay for one

or more nights.

Physical Demands

This position requires the ability to lift up to 10 pounds.

Work Environment

This position generally requires that work be performed from the Prudential Center/New Jersey Devils offices, but

attendance at events taking place in the arena or offsite, including on weekends and/or holidays, may be required.

Supervisor Signature Date

Employee Signature Date

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