[PDF] Health and Wellness Series - Healthy Biscuits Snacks and Snack

View - Download Health and Wellness Series - Healthy Biscuits Snacks and Snack

Previous PDF

Next PDF

MARKET ACCESS SECRETARIAT

Global Analysis Report

Health and Wellness Series

Healthy Biscuits, Snacks and

Snack Bar Trends

in the United Kingdom

March 2017

EXECUTIVE SUMMARY

Healthy snacks, snack bars and biscuits are essential features of the British diet. In 2015, the United Kingdom represented the largest market in terms of retail sales for all three of these sectors. Health and Wellness snacks, snack bars and biscuits all show a high degree of innovation in the United Kingdom. In

2015, the number of healthy snacks identified by Mintel

greatly increased, and 2016 is set to see as many new products. Health and Wellness snacks, snack bars and biscuits show different degrees of brand concentration. Snack bars feature a few large, international brands with large market shares, whereas biscuits feature two strong brands and a number of smaller players. Snacks are dominated by private labels, although a few global brands have important market shares. The United Kingdom and Canada enjoy preferential trade European Union, including the upcoming CETA. While the recent referendum vote in favour of leaving the European Union makes the future of these trade agreements uncertain, there are no present indications that CETA will not go through.

CONTENTS

Executive Summary ....................... 1

Introduction ..................................... 2

Growth Perspectives ...................... 2

Subsector Analysis ......................... 3

New Product Analysis .................... 7

New Product Examples, 2016 ........ 8

Conclusion .................................... 11

For More Information .................... 11

Resources .................................... 11

RELATED REPORTS

Consumer Trends Snack Bars

in the United Kingdom

Consumer Profile United

Kingdom

Consumer Trends Sweet and

Savoury Snacks in France

Health and Wellness Trends in

the United Kingdom

Page | 2

INTRODUCTION

Health and wellness snacks, biscuits and snack bars are popular in the United Kingdom, largely due to

the fact that UK consumers value healthy and convenient food (Euromonitor International, 2015). In

particular, breakfast bars, such as flapjacks (a British specialty), are important parts of the British national

diet. Fortified and functional breakfast bars and energy bars allow consumers to get crucial nutrients on

the go, whereas naturally healthy fruit bars and granola bars allow them to pack fruits and grains

conveniently into their lunches. Snacking is particularly British. The United Kingdom was responsible for

34% of health and wellness (HW) snack bar sales, 30% of HW biscuit sales and 23% of HW sweet and

savoury snack sales in the European Union (Euromonitor International, 2016). In all of these sectors, the

United Kingdom is the single largest market.

Snack bars, as a category, face competition from biscuits, which usually have a higher caloric content,

more fat or more sugar. While biscuits are usually considered less healthy than snack bars, the health

and wellness biscuits market sector is more than 50% larger than the health and wellness snack bars

category. This suggests that when British people do choose to indulge themselves, many are still health-

conscious. Reduced fat biscuits comprised nearly half of the health and wellness biscuits category in

2015, and fortified and functional biscuits were grew faster than any other HW biscuits subsector between

2011 and 2015.

Healthy snacks in the UK include nuts, dried fruit, crisps (chips), sweet snacks and more. The vast

majority of nuts and dried fruit can be categorized as health and wellness, since they are by definition

either naturally healthy or organic (Euromonitor International, 2014). Reduced fat snacks predominate

among other sweet and savoury snacks, forming 98% of the subsector. Reduced salt snacks make up the rest of the subsector, and are forecasted to decline. From 2010 to 2015, health and wellness snacks, biscuits and snack bars all grew at impressive rates,

especially when compared to the overall packaged food sector. Further growth for all three sectors is

expected through 2020, but it is expected to slow down.

Snacks, biscuits and snack bars in the UK often contain Canadian ingredients or ingredients that

Canadian producers could easily supply, such as pulses and maple syrup. Several of these products have been highlighted. It is worth noting that Canadian companies enjoy privileged access to European Union markets such as the UK. For example, organic certification from Canada is recognized in the UK due to an equivalency

agreement signed in 2011 and expanded in 2016. Additionally, the pending ratification of the

Comprehensive Economic and Trade Agreement (CETA) will eliminate or reduce most of the remaining

tariffs placed on Canadian goods entering the EU market. However, given that the United Kingdom

elected to leave the European Union on June 23rd, 2016, the future of CETA and its relevance to the UK

remains uncertain. Nonetheless, the government of the United Kingdom has expressed its support for CETA even in the wake of Brexit (Canadian Press, 2016).

GROWTH PERSPECTIVES

Health and wellness snacks comprise two sectors as defined by Euromonitor International (2016): sweet

and savoury snacks, and biscuits and snack bars. In 2016 these were, respectively, the fourth and sixth

largest health and wellness packaged food sectors as measured by retail sales. Both of these sectors, as

well as all of their associated subsectors, grew at a faster rate than packaged food overall. Through 2020, the growth in snacks, biscuits and snack bars is expected to slow down. Growth in HW snack bars, for example is forecasted to be 2.36%, measured by compound annual growth rate (CAGR),

from 2016 to 2020, compared to 2.54% for packaged food in general. Fruit snacks are forecasted to grow

at 4.15% CAGR, showing the greatest growth of any subcategory.

Page | 3

Historical Health and Wellness Packaged Food Retail Sales, $US Millions

Category 2010 2011 2012 2013 2014 2015 2010-2015

%CAGR* HW Packaged Food 16,830.9 17,302.9 17,996.3 18,565.7 18,835.1 19,135.8 2.60% HW Sweet and Savoury Snacks 1,102.6 1,139.1 1,230.4 1,327.4 1,337.3 1,380.1 4.59% HW Fruit Snacks 316.1 327.2 339.7 359.1 377.3 389.5 4.26%

HW Nuts 533.3 561.6 591.6 624.6 667.3 696.5 5.48%

HW Sweet and Savoury

Snacks Excl Nuts and Fruit

Snacks

253.2 250.3 299.0 343.7 292.6 294.1 3.04%

HW Biscuits and Snack Bars 719.2 780.3 870.6 951.7 1,012.0 1,057.6 8.02% HW Biscuits 429.3 464.0 520.8 584.3 621.8 651.5 8.70% HW Snack Bars 289.9 316.3 349.8 367.4 390.3 406.0 6.97% Forecast Health and Wellness Packaged Food Retail Sales, $US Millions

Category 2016E 2017F 2018F 2019F 2020F 2016-2020

%CAGR* HW Packaged Food 19,612.7 20,113.2 20,636.7 21,164.7 21,685.1 2.54% HW Sweet and Savoury Snacks 1,442.8 1,502.7 1,562.4 1,619.7 1,678.0 3.85% HW Fruit Snacks 405.9 423.2 441.1 459.4 477.5 4.15%

HW Nuts 734.6 767.2 797.6 823.7 847.9 3.65%

HW Sweet and Savoury

Snacks Excl Nuts and Fruit

Snacks

302.3 312.3 323.7 336.6 352.7 3.93%

HW Biscuits and Snack Bars 1,101.0 1,140.2 1,176.8 1,208.0 1,237.2 2.96%

HW Biscuits 686.1 716.6 744.6 766.7 781.7 3.31%

HW Snack Bars 414.9 423.6 432.2 441.3 455.5 2.36%

Source for both: Euromonitor International, 2016/CAGR=Compound Annual Growth Rate/E=Estimate, F=Forecast

SUBSECTOR ANALYSIS

Health and Wellness Snack Bars

Health and Wellness snack bars are growing overall, but subsector analysis shows that different

subsectors of the HW snack bars are experiencing radically different perspectives. Fortified and functional

energy and nutrition bars and naturally healthy fruit bars have grown massively from small bases.

Meanwhile, naturally healthy granola bars have risen at a steady 5% compound annual growth rate

(CAGR) to become the largest HW snack bars subsector. Fortified and functional breakfast bars, the

largest subsector in 2010, grew for two years but have since fallen significantly, such that their CAGR

over the reporting period was -1.58%. They have thus fallen to second rank. Historical Health and Wellness Snack Bars Retail Sales, $US Millions

Category 2010 2011 2012 2013 2014 2015 2010-2015

%CAGR* HW Snack Bars 289.9 316.3 349.8 367.4 390.3 406.0 6.97% FF Breakfast Bars 120.1 121.6 124.0 119.0 114.7 110.9 -1.58% FF Energy and Nutrition Bars 18.6 22.5 28.1 35.2 43.5 50.2 21.97% NH Fruit Bars 26.1 28.6 36.5 50.4 71.1 86.8 27.17%

Organic Fruit Bars 0.7 0.7 0.6 0.7 0.7 0.7 0.00%

NH Granola Bars 116.1 135.3 152.9 154.1 151.5 148.3 5.02% Organic Granola Bars 6.6 6.2 6.1 6.6 7.2 7.6 2.86% Organic Other Snack Bars 1.6 1.5 1.4 1.5 1.5 1.5 -1.28% Source: Euromonitor International, 2016/CAGR=Compound Annual Growth Rate

Page | 4

Forecast Health and Wellness Snack Bars Retail Sales, $US Millions

Category 2016E 2017F 2018F 2019F 2020F 2016-2020

%CAGR*

HW Snack Bars 414.9 423.6 432.2 441.3 455.5 2.36%

FF Breakfast Bars 108.9 107.5 106.4 105.6 105.1 -0.88% FF Energy and Nutrition Bars 57.9 64.5 70.7 77.9 85.8 10.33%

NH Fruit Bars 91.3 94.8 96.6 97.0 97.6 1.68%

Organic Fruit Bars 0.8 0.8 0.8 0.9 0.9 2.99%

NH Granola Bars 146.7 146.4 147.7 149.7 155.5 1.47%

Organic Granola Bars 7.8 8.0 8.2 8.5 8.7 2.77%

Organic Other Snack Bars 1.6 1.6 1.7 1.8 1.9 4.39% Source: Euromonitor International, 2016/CAGR=Compound Annual Growth Rate/E=Estimate, F=Forecast

Over the forecast period, 2016 to 2020, fortified and functional energy and nutrition bars are expected to

maintain their momentum, with 10.33% CAGR through 2020. Naturally healthy fruit bars, on the other

hand, will continue to grow, but at a slower rate, growing at 1.68% CAGR. Organic granola bars, fruit bars

and other snack bars will continue to grow, but since their bases are small and their growth rates are

projected to be low, these markets will continue to be small parts of the overall sector. Historical Health and Wellness Snack Bars Brand Shares Brand Company name (GBO) 2010 2011 2012 2013 2014 2015 Nature Valley General Mills Inc 10.5% 12.3% 14.6% 15.6% 15.9% 16.1% Kellogg's Special K Kellogg Co 22.3% 16.2% 16.6% 13.8% 11.9% 10.9% Bear Urban Fresh Foods Ltd 1.6% 2.4% 3.8% 5.7% 8.6% 10.6% Private label Private Label 4.0% 3.8% 3.5% 2.9% 2.4% 2.1%

Others Others 61.5% 65.0% 61.7% 62.1% 61.2% 60.4%

Source: Euromonitor International, 2016

the United Kingdom,

have decreased in importance, and now occupy only 2.1% of the Health and Wellness snack bars

market.

Health and Wellness Biscuits

The growth of health and wellness biscuits outpaced that of HW snack bars over the reporting period.

This was driven by growth in all subsectors, but particularly in the fortified and functional biscuits

subsector, which nearly quadrupled in size between 2010 and 2015. Growth in gluten-free biscuits was also high, at 12.91% CAGR. Historical Health and Wellness Biscuits Retail Sales, $US Millions

Category 2010 2011 2012 2013 2014 2015 2010-2015

%CAGR* HW Biscuits 429.3 464.0 520.8 584.3 621.8 651.5 8.70% FF Biscuits 45.3 55.3 89.2 130.5 146.4 160.5 28.79% Gluten-Free Biscuits 26.1 30.0 35.1 40.1 45.9 47.9 12.91% NH High Fibre Biscuits 62.6 67.6 71.4 75.7 80.2 86.2 6.61% Organic Biscuits 26.9 27.1 26.9 27.3 27.7 28.1 0.88% Reduced Fat Biscuits 262.1 277.3 291.2 303.5 313.9 320.8 4.12% Reduced Sugar Biscuits 6.5 6.7 7.0 7.4 7.7 8.0 4.24% Source: Euromonitor International, 2016/CAGR=Compound Annual Growth Rate

Page | 5

Forecast Health and Wellness Biscuits Retail Sales, $US Millions

Category 2016E 2017F 2018F 2019F 2020F 2016-2020

%CAGR*

HW Biscuits 686.1 716.6 744.6 766.7 781.7 3.31%

FF Biscuits 173.7 184.3 192.5 196.1 197.8 3.30%

Gluten-Free Biscuits 53.0 57.1 60.9 64.4 66.7 5.92% NH High Fibre Biscuits 94.7 102.7 110.6 117.5 124.2 7.01%

Organic Biscuits 28.6 29.3 30.1 31.1 32.1 2.93%

Reduced Fat Biscuits 327.6 334.3 341.1 347.7 350.3 1.69% Reduced Sugar Biscuits 173.7 184.3 192.5 196.1 197.8 3.30% Source: Euromonitor International, 2016/CAGR=Compound Annual Growth Rate/E=Estimate, F=Forecast

Over the forecast period, further growth is predicted, but at a lower rate. Fortified and functional biscuits

will grow in line with the overall sector, and organic biscuits will experience more growth than they did

between 2010 and 2015. Historical Health and Wellness Biscuits Brand Shares Brand Company name (GBO) 2010 2011 2012 2013 2014 2015 Belvita Mondelez International Inc* 2.3% 10.0% 14.3% 16.9% 17.9% 18.1% McVitie's Yildiz Holding AS* 11.1% 11.4% 10.7% 12.1% 12.7% 12.9% Weetabix Bright Food (Group) Co Ltd* - - - 2.0% 2.0% 2.2% Private label Private Label 20.7% 21.9% 21.7% 21.4% 22.0% 22.8%

Others Others 66.0% 56.7% 53.2% 47.5% 45.4% 44.2%

Source: Euromonitor International, 2016

by United Biscuits Holdings Plc until 2014. Weetabix LTD was acquired by Bright Food in 2012. Shares prior to company changes

are in italics. The Health and Wellness Biscuits subsector has seen a number of mergers, acquisitions and spin-offs over the years. During that time, Belvita brand snack bars have grown from 2.3% of the market under Kraft to 18.1% under Mondelez. tly in market share, and is now the second

largest brand in the United Kingdom. No other brands come close in terms of market share, and the rest

of the market is thus divided amongst several smaller players. Private labels occupy more than one fifth

of the market, and their market share has grown since 2010.

Health and Wellness Sweet and Savoury Snacks

When analyzing sweet and savoury snacks, it is important to draw a distinction between fruits and nuts

and other snacks. Nearly all fruits and nuts can be categorized as naturally healthy, and most of the rest

are organic (Euromonitor International, 2014). As such, the tables below show growth and forecasts for

nuts, fruit snacks, and other snacks. Naturally Healthy nuts made up 98.1% of the Health and Wellness nuts sector in 2015, and Naturally

Healthy fruit snacks made up 98.2% of their sector in the same year. Organic nuts and fruit snacks are

both expected to increase over the forecast period, and in the case of Organic nuts, subsector growth is

expected to be faster than growth in the overall Health and Wellness sector.

Page | 6

Historical Health and Wellness Sweet and Savoury Snacks Retail Sales, $US Millions

Category 2010 2011 2012 2013 2014 2015 2010-2015

%CAGR*

HW Nuts 533.3 561.6 591.6 624.6 667.3 696.5 5.48%

NH Nuts 521.6 549.8 579.6 612.2 654.5 683.1 5.54%

Organic Nuts 11.7 11.8 12.0 12.4 12.9 13.4 2.75%

HW Fruit Snacks 316.1 327.2 339.7 359.1 377.3 389.5 4.26% NH Fruit Snacks 309.3 320.8 333.3 352.5 370.4 382.4 4.33% Organic Fruit Snacks 6.7 6.4 6.4 6.6 6.9 7.1 1.17%

HW SS Snacks by Type,

Excl. Nuts and Fruit

Snacks

253.2 250.3 299.0 343.7 292.6 294.1 3.04%

Reduced Fat SS Snacks 249.0 244.7 293.7 338.6 287.8 289.4 3.05% Reduced Salt SS Snacks 4.2 5.6 5.3 5.0 4.9 4.6 1.84% Forecast Health and Wellness Sweet and Savoury Snacks Retail Sales, $US Millions

Category 2016E 2017F 2018F 2019F 2020F 2016-2020

%CAGR*

HW Nuts 734.6 767.2 797.6 823.7 847.9 3.65%

NH Nuts 720.2 751.9 781.5 806.9 830.5 3.63%

Organic Nuts 14.4 15.3 16.1 16.8 17.3 4.69%

HW Fruit Snacks 405.9 423.2 441.1 459.4 477.5 4.15% NH Fruit Snacks 398.6 415.5 433.2 451.3 469.1 4.16%

Organic Fruit Snacks 7.4 7.7 7.9 8.1 8.3 2.91%

HW SS Snacks by Type, Excl. Nuts

and Fruit Snacks 302.3 312.3 323.7 336.6 352.7 3.93% Reduced Fat SS Snacks 297.8 307.9 319.4 332.3 348.6 4.02%

Reduced Salt SS Snacks 4.5 4.4 4.3 4.3 4.1 -2.30%

quotesdbs_dbs25.pdfusesText_31

[PDF] Biscuits à la citrouille - Garderie du petit cheval blanc

[PDF] Biscuits à la citrouille - Recettes - Anciens Et Réunions

[PDF] Biscuits à la Cuillère 15 Biscuits à la Cuillère 125

[PDF] Biscuits Amoureux au Chocolat Cake à la mousse au chocolat pour - Anciens Et Réunions

[PDF] biscuits apéritif saveur cheddar creme sure

[PDF] biscuits aux zestes d`orange

[PDF] biscuits avalanche emb/co - Anciens Et Réunions

[PDF] Biscuits cannelle et noix de coco

[PDF] Biscuits congolais

[PDF] Biscuits de chiens « Yummy » INGRÉDIENTS 1/3 tasse margarine - Anciens Et Réunions

[PDF] Biscuits enrobés de chocolat (beurre et cannelle)

[PDF] biscuits jour ou nuit

[PDF] biscuits l`atelier des gourmands - Anciens Et Réunions

[PDF] Biscuits noix de coco et cerises

[PDF] Biscuits Palmiers