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COURSE CATALOGUE

COURSE: Décisions d'investissement et de financement . Management (TEMA) and Master of Science (MSc) ... Rédiger une lettre de motivation gagnante.



Master Intelligence des Données de la Culture et des Patrimoines

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SKEMA BUSINESS SCHOOL

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Master Métiers de la Science des Patrimoines

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Des Unités d'Enseignement en Recherche en Sciences Humaines (U.E.R.S.H.) 30 étudiants seront sélectionnés à partir d'une lettre de motivation avec.

COURSE CATALOGUE

Fall & Spring

2019 - 2020

Course Catalogue Fall & Spring 2019-2020 2

Contents

QUICK PROGRAMME GUIDE FOR EXCHANGE STUDENTS ....................................................................... 7

OUR CAMPUSES ............................................................................................................................................. 8

FALL SEMESTER ............................................................................................................................................. 9

ROUEN CAMPUS ........................................................................................................................................... 10

UNDERGRADUATE FALL OFFER ..................................................................................................................................................... 10

GRADUATE FALL OFFER ....................................................................................................................................................................... 12

ADVANCED GRADUATE TRACKS MIM PROGRAMME ..................................................................................... 13

Brand & Business Development, 25-30 ECTS ......................................................................................................... 13

Corporate Finance, 25-30 ECTS .............................................................................................................................. 13

Culture & Creative Industries, 25-30 ECTS .............................................................................................................. 14

Digital Expertise for Marketing, 25-30 ECTS ............................................................................................................ 14

Supply Chain Management & Purchasing, 25-30 ECTS .......................................................................................... 14

SPECIALIST GRADUATE TRACKS ................................................................................................................................................... 15

International Project Development Track (MSc), 25-30 ECTS ................................................................................. 15

Supply Chain Management Track (MSc), 25-30 ECTS ............................................................................................ 15

FRENCH LANGUAGE AND CULTURE ............................................................................................................................................ 16

REIMS CAMPUS ............................................................................................................................................. 17

UNDERGRADUATE FALL OFFER ..................................................................................................................................................... 17

GRADUATE FALL OFFER ....................................................................................................................................................................... 19

ADVANCED GRADUATE TRACKS MIM PROGRAMME ..................................................................................... 20

Accounting, Auditing & Advisory ............................................................................................................................... 20

Brand & Business Development, 25-30 ECTS ......................................................................................................... 20

Corporate Finance, 25-30 ECTS .............................................................................................................................. 21

Digital Expertise for Marketing, 25-30 ECTS ............................................................................................................ 21

Entrepreneurship, 25-30 ECTS ................................................................................................................................ 21

Human Resources and Consulting, 25-30 ECTS min. B2 level in French required ............................................... 21

Luxury Marketing, 25-30 ECTS ................................................................................................................................ 22

Real Estate and Wealth Management ...................................................................................................................... 22

SPECIALIST GRADUATE TRACKS ................................................................................................................................................... 23

Innovation & Digital Management (Master) TEMA Programme ............................................................................. 23

Global Management Track (MSc) 30 ECTS .......................................................................................................... 24

FRENCH LANGUAGE AND CULTURE ............................................................................................................................................ 25

SPRING SEMESTER ...................................................................................................................................... 26

ROUEN CAMPUS ........................................................................................................................................... 27

UNDERGRADUATE SPRING OFFER .............................................................................................................................................. 27

GRADUATE SPRING OFFER ............................................................................................................................................................... 29

ADVANCED GRADUATE TRACKS MIM PROGRAMME ..................................................................................... 30

Brand & Business Development, 30 ECTS .............................................................................................................. 30

Corporate Finance, 30 ECTS ................................................................................................................................... 30

Culture & Creative Industries, 25-30 ECTS .............................................................................................................. 30

Digital Expertise for Marketing, 30 ECTS ................................................................................................................. 31

Supply Chain Management & Purchasing, 30 ECTS................................................................................................ 31

SPECIALIST GRADUATE TRACKS ................................................................................................................................................... 32

Supply Chain Track (MSc), 25-30 ECTS .................................................................................................................. 32

FRENCH LANGUAGE & CULTURE COURSES ......................................................................................................................... 32

Course Catalogue Fall & Spring 2019-2020 3

REIMS CAMPUS ............................................................................................................................................. 33

UNDERGRADUATE SPRING OFFER .............................................................................................................................................. 33

GRADUATE SPRING OFFER ............................................................................................................................................................... 35

ADVANCED GRADUATE TRACKS MIM PROGRAMME ..................................................................................... 35

Accounting, Auditing & Advisory ............................................................................................................................... 35

Brand & Business Development, 30 ECTS .............................................................................................................. 36

Corporate Finance, 30 ECTS ................................................................................................................................... 36

Digital Expertise for Marketing, 30 ECTS ................................................................................................................. 36

Entrepreneurship, 30 ECTS minimum B2 level in French required ....................................................................... 36

Human Resources and Consulting, 30 ECTS .......................................................................................................... 37

Luxury Marketing, 30 ECTS ..................................................................................................................................... 37

SPECIALIST GRADUATE TRACKS ................................................................................................................................................... 37

Global Management (MSc), 25-30 ECTS ................................................................................................................. 37

FRENCH LANGUAGE AND CULTURE ............................................................................................................................................ 38

GRADING SYSTEM ........................................................................................................................................ 39

COURSE DESCRIPTIONS ............................................................................................................................. 40

COURSE: Operations Management ............................................................................................................. 41

COURSE: Psychology and Organisational Behaviour .............................................................................. 42

COURSE: Business and Government ......................................................................................................... 43

COURSE: Macroeconomics .......................................................................................................................... 44

COURSE: Foundations of Investments ....................................................................................................... 45

COURSE: Economics 1 ................................................................................................................................. 46

COURSE: Critical Thinking ........................................................................................................................... 48

COURSE: Culture, Conflict and Religion .................................................................................................... 49

COURSE: The Social Impact of Globalisation and Innovation ................................................................. 50

COURSE: Strategic Management ................................................................................................................. 51

COURSE: Human Resource Management .................................................................................................. 52

COURSE: Management Accounting and Control ....................................................................................... 53

COURSE: Entrepreneurship ......................................................................................................................... 54

COURSE: Developing Concepts in Marketing ............................................................................................ 55

COURSE: Principles of Marketing ............................................................................................................... 56

COURSE: Introduction to statistics and Data Analysis (Previously Quantitative Methods) ................. 57

COURSE: Doing Business in Emerging Countries .................................................................................... 58

COURSE: Geopolitical Analysis and International Business ................................................................... 59

COURSE: History of Financial Innovations ................................................................................................ 60

COURSE: International Relations ................................................................................................................ 61

COURSE: Business Implications of Artificial Intelligence ........................................................................ 62

COURSE: Marketing Trends ......................................................................................................................... 63

COURSE: Social Media Communication ..................................................................................................... 64

COURSE: Leadership and Organization Development .............................................................................. 65

COURSE: Data Analysis & Business Intelligence ...................................................................................... 66

COURSE: Final Business Simulation .......................................................................................................... 67

COURSE: Intrapreneurship .......................................................................................................................... 69

COURSE: Sales and Business Development 1 .......................................................................................... 70

COURSE: Sales and Business Development 2 .......................................................................................... 71

COURSE: Advanced Team Management .................................................................................................... 72

COURSE: Behaviorial Finance ..................................................................................................................... 73

COURSE: Blockchain Revolution : from Cryptocurrencies to other Finance App ................................. 74

COURSE: Brand Management and Story Telling ....................................................................................... 75

COURSE: Contrôle de gestion ..................................................................................................................... 76

........................................................................ 78

COURSE: Décrypter les futurs : prospective et scénarios ....................................................................... 79

COURSE: Des comptes sociaux aux comptes consolidés ....................................................................... 81

Course Catalogue Fall & Spring 2019-2020 4

..................................................... 82

COURSE: Discrimination, diversité et inclusion en entreprise ................................................................ 83

COURSE: Droit du travail .............................................................................................................................. 84

COURSE: Economie de l'innovation ............................................................................................................ 85

........................................................................................... 86

COURSE: Money and Banking (Previously Financial and Banking Regulation Challenges) ................ 88

COURSE: Fondamentaux de la communication ........................................................................................ 89

COURSE: Fundamentals of Communication .............................................................................................. 90

COURSE: Gestion de projets ....................................................................................................................... 91

COURSE: Global Marketing .......................................................................................................................... 92

COURSE: Human Resources & Organization ............................................................................................. 93

COURSE: Imposition des entreprises et de leurs managers .................................................................... 94

COURSE: Innovation Management .............................................................................................................. 95

COURSE: Intelligence économique, veille stratégique et lobbying ......................................................... 96

COURSE: International trade ........................................................................................................................ 97

COURSE: Introduction aux Entreprises Ressource Planning (ERP) : une application avec SAP ........ 99

COURSE: Introduction to IFRS (International Financial Reporting Standards) ................................ 100

COURSE: Introduction to Operations Research ...................................................................................... 101

COURSE: Introduction to R ........................................................................................................................ 102

COURSE: Investments (EN) ........................................................................................................................ 103

COURSE: Investments (FR) ........................................................................................................................ 104

COURSE: Leading Change ......................................................................................................................... 105

COURSE: Management de la marque ........................................................................................................ 106

COURSE: Management de la Supply Chain (FR) ..................................................................................... 107

COURSE: Management des activités de service ...................................................................................... 108

COURSE: Management des opérations .................................................................................................... 110

COURSE: Manias, Panics and Crises : Doing Business under Turbulence .......................................... 111

COURSE: Mobile Business Model : Innovation and API Economy ........................................................ 112

COURSE: Mondialisation : enjeux économiques, stratégiques et géopolitiques ................................ 113

COURSE: Negotiation ................................................................................................................................. 114

COURSE: Operations Management ........................................................................................................... 115

COURSE: Public Funding of Innovation ................................................................................................... 116

COURSE: Ressources humaines et organisation .................................................................................... 117

COURSE: Revenue Management ............................................................................................................... 119

COURSE: Search Engine Marketing and Community Management ...................................................... 120

COURSE: Stratégie ...................................................................................................................................... 121

COURSE: Strategy ....................................................................................................................................... 123

COURSE: Supply Chain Management ....................................................................................................... 124

COURSE: The Economics of Culture ........................................................................................................ 125

COURSE: Financial Issues for Project Management ............................................................................... 126

COURSE: Managing Individuals and Teams: an Experiential Approach ............................................... 127

COURSE: Multi-project Portfolio Management ........................................................................................ 128

COURSE: Negotiation Strategies and Dispute Resolution ..................................................................... 129

COURSE: Strategies of Development across Countries and Cultures .................................................. 130

COURSE: Information Systems for Supply Chain Management ............................................................ 131

COURSE: Management Science ............................................................................................................... 132

COURSE: Strategic Purchasing ................................................................................................................. 133

COURSE: Introduction to Strategic Supply Chain Management ............................................................ 134

COURSE: Sustainable Operations and Process Management ............................................................... 135

COURSE: Boosting your Employability in France ................................................................................... 136

COURSE: Découvrir et comprendre la culture française ........................................................................ 137

COURSE: Discovering and Understanding French Culture .................................................................... 138

COURSE: French for Business .................................................................................................................. 139

COURSE: French for Communication ....................................................................................................... 140

COURSE: Business Ethics ......................................................................................................................... 141

Course Catalogue Fall & Spring 2019-2020 5

COURSE: Contrôle de gestion ................................................................................................................... 142

COURSE: Ethique et responsabilité sociale ............................................................................................. 143

COURSE: Fundamentals of Finance .......................................................................................................... 145

COURSE: Globalization and Innovation .................................................................................................... 146

COURSE: Globalisation et innovation ....................................................................................................... 147

COURSE: Les fondamentaux de la finance .............................................................................................. 148

COURSE: Management des ressources humaines .................................................................................. 149

COURSE: Management stratégique ........................................................................................................... 150

COURSE: Marketing stratégique ................................................................................................................ 151

COURSE: Business Analytics .................................................................................................................... 152

COURSE: Change Management in IT Environment ................................................................................. 153

COURSE: Digital Business Strategy .......................................................................................................... 154

COURSE: Project Management Methodologies ....................................................................................... 155

COURSE: Digital Communication & Social Media ................................................................................... 156

COURSE: Experiential Marketing & Customer Centric Culture .............................................................. 157

COURSE: Supply Chain Optimization ....................................................................................................... 158

COURSE: IS Consulting .............................................................................................................................. 159

COURSE: Big Data ....................................................................................................................................... 160

COURSE: Digital Innovation & New Businesses ...................................................................................... 162

COURSE: Innovation & Entrepreneurship ................................................................................................ 163

COURSE: Leadership .................................................................................................................................. 164

COURSE: Design Thinking & UX ............................................................................................................... 165

COURSE: Disruptive Marketing ................................................................................................................. 166

COURSE: Digital Governance .................................................................................................................... 168

COURSE: E-Supply Chain Management ................................................................................................... 169

COURSE: Cross-cultural Management in Global Business .................................................................... 170

COURSE: Financial Analysis for Business Decision Making ................................................................. 171

COURSE: International Service Marketing................................................................................................ 172

COURSE: Organizational Behaviour & International Negotiation .......................................................... 174

COURSE: Responsibility, Sustainability and Organizational Misconduct in Global Business ........... 175

COURSE: Statistics for Business and Economics .................................................................................. 176

COURSE: Blockchain and Fintech ............................................................................................................. 177

COURSE: Brand Marketing ......................................................................................................................... 178

COURSE: Companies and Geopolitical Risk ............................................................................................ 179

COURSE: Comptabilité de gestion ............................................................................................................ 180

COURSE: Corporate finance ...................................................................................................................... 181

COURSE: Corporate Finance ..................................................................................................................... 182

COURSE: Cost Accounting ........................................................................................................................ 183

COURSE: Economics 2 ............................................................................................................................... 184

COURSE: Economie 2 ................................................................................................................................. 185

COURSE: Emerging Industries .................................................................................................................. 186

COURSE: Emerging Multinational Companies ......................................................................................... 187

COURSE: Entrepreneuriat .......................................................................................................................... 188

COURSE: Entrepreneurship ....................................................................................................................... 189

COURSE: Explorer de nouvelles frontières en finance ........................................................................... 190

COURSE: Finance comportementale ........................................................................................................ 191

COURSE: Finance d'entreprise .................................................................................................................. 192

COURSE: Financial Derivatives and Risk Management .......................................................................... 193

COURSE: Histoire des maisons de luxe ................................................................................................... 194

COURSE: History & Leadership ................................................................................................................. 195

COURSE: Innovation et créativité .............................................................................................................. 197

COURSE: Strategic Innovation Management ........................................................................................... 198

COURSE: Integrated Marketing Communication & Digital...................................................................... 199

COURSE: International distribution networks .......................................................................................... 200

COURSE: Introduction to Organizational Behavior ................................................................................. 201

Course Catalogue Fall & Spring 2019-2020 6

COURSE: La transition vers une bioéconomie : enjeux et perspectives .............................................. 202

COURSE: Les prix Nobel en économie ..................................................................................................... 203

COURSE: Project Management .................................................................................................................. 204

COURSE: Purchasing, Procurement and Supply Chain Management .................................................. 205

COURSE: Software & Data Analytics ........................................................................................................ 206

COURSE: Strategic Marketing .................................................................................................................... 207

COURSE: Supply Chain 2 ........................................................................................................................... 208

COURSE: Sustainable business ................................................................................................................ 209

COURSE: The Digital Organisation ........................................................................................................... 210

COURSE: Web Marketing............................................................................................................................ 211

COURSE: International Management ........................................................................................................ 212

COURSE: Macroeconomics : Economic Policy and Global Context ..................................................... 213

COURSE: Organisational and People Challenges in the Service and Collaborative Economy .......... 214

COURSE: Strategic Marketing .................................................................................................................... 216

COURSE: Watch, Competitive Intelligence and Lobbying ...................................................................... 217

COURSE: International Procurement ........................................................................................................ 218

COURSE: Logistics and Transportation ................................................................................................... 219

COURSE: Managing Quality for Supply Chain Management .................................................................. 220

COURSE: Revenue Management ............................................................................................................... 221

COURSE: Risk and Project Management .................................................................................................. 222

COURSE: Informatique et analyse de données ........................................................................................ 223

COURSE: Data Analysis & Business Intelligence .................................................................................... 224

COURSE: Entrepreneuriat .......................................................................................................................... 226

COURSE: Entrepreneurship ....................................................................................................................... 227

COURSE: Entreprise Digitale ..................................................................................................................... 228

COURSE: Leadership and Organization Development ............................................................................ 229

COURSE: Leadership et développement des organisations .................................................................. 230

COURSE: Management de l'innovation ..................................................................................................... 231

COURSE: Management des opérations .................................................................................................... 232

COURSE: Marketing de la marque ............................................................................................................. 233

COURSE: Négociation ................................................................................................................................. 234

COURSE: Negotiation ................................................................................................................................. 235

COURSE: Business Game .......................................................................................................................... 236

COURSE: Digital Socio-Economic Environment ...................................................................................... 238

COURSE: Global Governance & Trade ...................................................................................................... 239

COURSE: Leadership and Management Competences ........................................................................... 240

COURSE: Managerial Accounting ............................................................................................................. 241

COURSE: Operations & Supply Chain Management ............................................................................... 242

SPECIALIZATION " Brand & Business Development » ........................................................................... 243

.................................................................................................... 249

SPECIALIZATION " Digital Expertise for Marketing » ............................................................................. 253

SPECIALIZATION " Financial Markets: Asset and Risk Management » ................................................ 258

SPECIALIZATION " Luxury Marketing ».................................................................................................... 263

SPECIALIZATION " Real Estate & Wealth Management » ....................................................................... 269

............................................................................. 274

SPECIALIZATION " Entrepreneurship » .................................................................................................... 280

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