[PDF] 2022 Wiley Analytical Science MEDIA GUIDE





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â•œWho said it?â•š How contextual information influences

14 déc. 2019 perceived profundity of meaningful quotes and pseudo- profound bullshit ... All materials database



European elites and the narrative of the Greek crisis: A discursive

code each quote using an ordinal scale between –2 and +2. The value –2 denominates a [Colour figure can be viewed at wileyonlinelibrary.com]. Figure 2.



Making Quotas Work: The Effect of Gender Quota Laws On the

kPeru increased the quota target to 30% prior to the 2001 election. Sources: Global Database of Quotas for Women (IDEA 2007) and country electoral codes.



Motives for choosing switching and stopping daily or event?driven

cation correctly (quote 2.2E). Other motives that guided the choices made between regi- mens were participants' beliefs about the expected safety effi-.



Wiley Content Guidelines and mechanical editing rules v.6.6

14 avr. 2018 All punctuation including parentheses and quotation marks



The use of English and linguistic hybridity among Emirati millennials

Code-switching and translanguaging can apply to all languages whereas white data were represented in the participants' own words through quotes



2022 Wiley Analytical Science MEDIA GUIDE

SpectraBase is a online spectral database by Wiley (g) “Reprint Quotation” means a document supplied to the Customer by Wiley which sets out the details ...



Modeling the Information-Seeking Behavior of Social Scientists

E-mail: meho@albany.edu. Helen R. Tibbo. School of Information & Library Science University of North Carolina



Compliance to Brazils Forest Code will not protect biodiversity and

[Colour figure can be viewed at wileyonlinelibrary.com]. Page 3. 436



2022 Wiley Analytical Science MEDIA GUIDE

Compelling solutions through

strategic partnerships

Wiley Analytical Science

analyticalscience.wiley.com

MEDIA GUIDE

2 | 2022 MEDIA GUIDE

© fenskey - stock.adobe.com

Wiley Analytical Science

Connect with an engaged, targeted audience in our

expanding universe of content solutions

Wiley Analytical Science

keeps the analytical science community informed on latest news, applications, and research in spectroscopy, microscopy, separation science, equipment, lab automation, and other key areas in the analytical sciences. Since its launch, the Wiley Analytical Science universe has expanded with even more ways to engage and connect. We bring the analytical community together with the largest repository of free and subject-focused web content, news letters, online seminars in analytical science covering latest applications, and our widely anticipated bi-annual virtual conference. With the strength of Wiley as a trusted chemistry and life sciences publisher, combined with the strength of our network, this growing universe can help you connect. Let us help you build a customized

3 | 2022 MEDIA GUIDE

Web Advertising

40K+

Visitors/Month

B2B Publications

550K Copies/Year

Print Circulation

NEW!

Wiley Analytical

Science Magazine

50K+ Circulation

Bi-Annual Wiley

Analytical Science

Conference

6K+ Registrants

(Fall 2021 Conference)

Wiley Analytical Science

analyticalscience.wiley.com

WAS - Universe of Content Solutions

Methods & Applications

· Microscopy

· Spectroscopy

Separation Science

Lab Automation and

Digitalization· Life Sciences (Omics, Bioprocessing etc.)

Diagnostics and Clinical Research

Forensic Science and Toxicology

Food and Agricultural Sciences

Environmental Sciences

Pharmaceutical Research and Drug Discovery

Material Sciences

Tactics

Awareness campaigns

Print advertising

(print ads, native ads, sponsored cover pages)

Targeted digital advertising

(banner ads, content ads, sponsored content)

Lead generation campaigns

Webinars & Virtual Events

· E-books

· Infographics

Knowledge Hub and much more

(EKBs)

Newsletters

50K+ Circulation

54K+ Unique

Visitors/Month

WebSeminars

Research &

Application Focused

350+ Avg.

Registrants/Session

4 | 2022 MEDIA GUIDE

Your Bene?ts at a Glance

41K+ Unique Visitors/Month

65K+ Page Views/Month

Worldwide Reach

24%
22%
48%6%

America

sAsia PacicEurope

Other Regions

Geographical Web Reach

Wiley Analytical Science

Get your brand in front of a focused

analytical science global audience. The Wiley Analytical Science site serves as the central hub where over 40K analytical scientists visit our site each month to access and navigate the lar- gest repository of validated information on the latest techniques to support their professional success.

Over 50K subscribe to our focused

newsletters covering key target areas.

550K print copies of B2B publications

circulated each year.

Over 6K scientists registered for our

last Wiley Analytical Science Virtual

Conference, held twice a year.

5 | 2022 MEDIA GUIDE

SpectraBase.com

Increase your spectroscopy reach

NEW Advertising Opportunity!

Wiley is a leading provider of the spectral data

researchers rely upon to identify spectra, solve analyticalproblems, and make critical decisions. SpectraBase is a online spectral database by Wiley that provides free access to over one million reference spectra, including organic compounds, inorganic compounds, polymers, and more. An average of over

54,000 researchers turn to this resource each month.

already using this well-known online resource. Users look up spectra by name, InChIKey, CAS registry, or structure.

54K+ Unique Visitors/Month

195K+ Page Views/Month

Worldwide Reach

America

s 31%
36%
25%8%

Asia PacicEuropeOther Regions

Geographical Web Reach - SpectraBase

Get your brand front and center to

a large spectroscopy audience!

We have been building an audience ...

Target an already-engaged spectroscopy audience by:

ȴGeography

Spectral Techniques• IR • MS • NMR • Raman • UV-Vis

6 | 2022 MEDIA GUIDE

Desktop Positions

Interstitial - 640 x 480 px*

article of a user session. Unit can be dismissed by user manually to access content.Impact Right Rail Banner - Super Rectangle

300 x 600 px or Rectangle 300 x 250 px -

Portrait or landscape oriented ad that delivers

in the top of the right rail on allpages.

Header Banner

- Billboard 970 x 250 px,

Super Leader Board 970 x 90 px or Leader Board

728 x 90 px - Landscape oriented ad that delivers

in the header/main navigation area of all pages.Tracking Right Rail Banner -

Rectangle 300 x 250 px - Landscape oriented ad

that delivers below supplemental content in the right rail on all pages, tracks with the user for the remainder of the downward scroll once it touches the top of the right rail within the remaining empty space.

Wiley Analytical Science and SpectraBase

Web Advertising

* The Interstitial banner is not available for SpectraBase at this time.

7 | 2022 MEDIA GUIDE

Mobile Positions

Mobile Header Banner

Large Mobile Leaderboard 320 x 100 px,

Mobile Leaderboard 320 x 50 px, Small Mobile

ad that delivers in the header/main navigation area of all mobile pages.Sticky Mobile Banner

Small Mobile Leaderboard 300 x 50 px -

Landscape oriented ad that delivers as an

anchored overlay (over all content) at the bottom of the mobile viewing screen on all mobile pages.

The unit scrolls with the user until dismissed.

Secondary Mobile Banner*

Rectangle 300 x 250 px -

Landscape oriented

ad that delivers below main column content (article content) and above supplemental content on all mobile pages.

Wiley Analytical Science and SpectraBase

Web Advertising

* The 300 x 250 secondary mobile banner is not available for SpectraBase at this time.

8 | 2022 MEDIA GUIDE

Size in pixelsUS DollarsEuroUS DollarsEuroUS DollarsEuro

Run of Site/ CTP

Subject or Individual

Page TargetingAudience Targeting

Position 1: Interstitial

Interstitial 640 x 480$200€175$250€220$275€240

Position 2: Header Banner

Billboard 970 x 250$200€175$250€220$275€240 Super Leaderboard 970 x 90$120€100$150€130$165€145 Leaderboard 728 x 90$70€60$90€75$99€85

Position 3: Impact Right Rail Banner

Super Rectangle 300 x 600$170€150$210€180$230€200 Rectangle 300 x 250$70€60$90€75$99€85

Position 4: Tracking Right Rail Banner

Rectangle 300 x 250$170€150$210€180$230€200

Size in pixels

Position 1: Mobile Header Banner

Large Mobile Leaderboard 320 x 100

Mobile Leaderboard 320 x 50

Small Mobile Leaderboard 300 x 50

Position 2: Sticky Mobile Banner

Small Mobile Leaderboard 300 x 50

Position 3: Secondary Mobile Banner

Mobile Devices Advertising*ȴ

*Mobile Device Advertising is included in

Desktop Advertising rates

Rates and Speci?cations

All desktop and mobile advertising have the option for subject (Spectro scopy, SpectraBase, Microscopy, Separation Science, Lab Automation, and Lab Equipment) or individual pa ge targeting. Subject targeting is based on the subject a content piece or content pie ces are tagged as belonging to. Subject tags will be provided upon request. Individual page targetin g are based on the sites navigational design. Discuss these targeting options with your account m anager for more information.

Desktop Advertising

Submission Lead Time

Ad creative must be submitted based on schedules

outlined above for testing and build processing time to ensure assets are in-spec. Third-party ads must be live at time of submission. Standard & Rich

Media Ads (Third-Party Served): 5 business days

prior to launch

HTML5 Guidelines HTML5 requirements:

https://goo.gl/rYMVcf The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The IAB provides the following

HTML5 Guidelines for

Ad Designers & Creative Technologists:

http://www.iab.net/html5

Dimensions: 728 x 90 px

(as applicable mobile: 320 x 50 px / 300 x 50 px)

Dimensions: 300 x 250 px

Max File Size: 200 KB

*1x1 pixel border for creative with white or light background 3 rd party/HTML5 usage

Expansion Direction: Downwards Max Initial File

Dimensions: 728x90 Max Initial File Load: 200 KB

Subsequent Max Polite File Dimensions: 728 x 90 px Subsequent Max Polite File Load: 100 KBSubsequent Max User Initiated File Dimensions:

728 x 310 px

Subsequent Max User Initiated File Load: 2.2 MB

(Unlimited for Streaming Video) 3 rd party/HTML5 usage

Expansion Direction: Left

Max Initial File Dimensions: 300 x 250 px

Max Initial File Load: 200 KB

Subsequent Max Polite File Dimensions: 300 x 250 px

Subsequent Max Polite File Load: 100 KB

Subsequent Max User Initiated File Dimensions:

550 x 250 px

Subsequent Max User Initiated File Load:

2.2 MB (Unlimited for Streaming Video)

File Types Accepted

DoubleClick Tags (preferred) GIF, JPG & PNG

HTML5 https://goo.gl/QY0EMJ

here: https://goo.gl/1bJSmc

Click-Through URLs

(GIF, JPG, PNG)

Animation/Looping

Frames Per Second

24 FPS Max

9 | 2022 MEDIA GUIDE

Wiley Analytical Science

Native Advertising Opportunities*

Top Teaser Story - €1,740

Promote your product, your application note,

your event or any other highlight on the starting page of a selected WAS subject channel.

Reach your target group 24/7/365.

Scope of Service:

Headline up to 60 characters incl. blanks,

one image 180 x 150 px.

The top teaser will be linked to a more compre-

hensive sponsored content on the selected

WAS subject channel. Up to 4 images, unlimited

number of characters, company contact details.

Optional add-on: link to a video.

Run time:

2 weeks on the starting page and

6 months as sponsored content on

the selected WAS subject page

Sponsored Content - €1,250

Promote your product, your application

note, your event or any other highlight on a selected WAS subject channel.

Scope of Service:

Up to 4 images, unlimited number of

characters, company contact details.

Optional add-on: link to a video

Run time: 6 months

Top Teaser Story

€1,740

Sponsored

content €1,250 * Not available on SpectraBase

10 | 2022 MEDIA GUIDE

Wiley Analytical Science Magazine

is part of the Wiley Analytical Sciences universe, connecting researchers and practitioners in analytical and bio-analytical science to the latest research, news, and events in a fast-paced world.

In 2022, eight issues of the

new digital magazine will provide readers with research This new magazine provides a more interactive experience than traditional print - with animations, built-in videos and links, information is presented in an easy-to-digest way. NEW!

Navigate using arrows

or thumbnails

Lively, engaging content with

Click here for Demo!

WAS Magazine Audience

Researchers and practitioners

in analytical science

50K+ global subscribers will

receive the magazine.

© kasheev - stock.adobe.com

Wiley Analytical Science Magazine

New Digital Magazine - More Interactive Experience

11 | 2022 MEDIA GUIDE

Wiley Analytical Science Magazine

Engage with your target audience:

Presented in a stylish, engaging reader-friendly format that combines the advantages of print with online to give readers a more interesting, interactive experience - complete with videos, animations, and more!

Connect to a targeted audience of 50K+ global

subscribers focused in analytical sciences.

Deliver your message alongside carefully selected

premium content in a highly interactive, engaging environment.

ȴ Align your

message with WAS Magazine interviews featuring top scientists from research and industry.

Magazine is gated as premium content to provide

more information on those who access the content

Advertising Options

• Full-page advertising

1600 x 1200px (landscape format)

including Link to website,

Embedded add-on

(e.g., video or picture gallery)

PRICING:

€3,100/Issue (ROB); €3,700/Issue (Premium Position) • Coverpage

1600 x 1200px (landscape format)

including Link to website,

Embedded add-on

(e.g., video or picture gallery) includes a two page cover story

PRICING: €4,500/Issue

Inbook Ads

House created/templated -

Links to infographic or other

content marketing asset

PRICING: Custom Suite,

Call for Quote

Special Print Run for

Trade Fair Distribution

PRICING: On Demand,

Call for Quote

Editorial Calendar

Publishing

DateBooking

deadlineFocus

Topics

07.03.202221.02.2022RNA Technologies

06.04.202221.03.2022Energy & Battery Research

04.05.202220.04.2022Lipids in Disease

15.06.202201.06.2022Pesticides & Pollutants /

Analytica Special

07.09.202224.08.2022Separation of Biomolecules,

AI, and Lab Automation

29.09.202215.09.2022Drug Discovery

02.11.202219.10.2022Neuroscience

07.12.202223.11.2022Forensics

Click here for Demo!

© kasheev - stock.adobe.com

12 | 2022 MEDIA GUIDE

Wiley Analytical Science Newsletters

Advertising solutions in the

WAS microscopy newsletter Wiley Analytical Science΍ opportunities. Each newsletter features 6 research articles, will be deployed twice monthly and will be fully optimized for mobile.

MPU / 300 x 250 px

Max File Size: 200 KB

File Types Accepted: GIF, JPG & PNG only

No 3 rd

Party or HTML5 tags accepted

provided (GIF, JPG, PNG).

Animation/Looping:

No animation permitted / Static display only.Content Ad Maximum 50 characters incl. blanks for the headline and up to 250 characters for the body text. Unlimited number of characters for the publication on the website. Please provide one image as a JPEG ads should be direct domain and path URL. Any added URL path code such as tracker, may cause errors.

Rectangle Banner

300 x 250 px

Content Ad

NewsletterCirculation

Digest (German)4,500

Digest (English)3,500

Spectroscopy 17,400

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