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Logo Use

September 2014

designed to reflect both the history of the ACS as the guardians of the

ICT profession and its commitment

to 'inspire success" for its members and partners.

To protect the integrity of the

ACS logo, it is important that the

guidelines are strictly followed to maintain consistency. The following pages provide all the necessary tools you will need to use our logo correctly across all applications.

The logo has been speciaUlly drawn

for ACS. Please use only officially approved, original artwork files.

The ACS reserves the right to

release the ACS brand upon contractual agreement with specific partners.

The use of the ACS identity cannot

be used by any partyU without the consent of the ACS. with the tag-line is flexible depending on the requirements and type of U communication. However, as a rule the following applies: tag-line is not attUached to the logo within the ACS corporate stationery.

The proportional size relationship

between the logo and tag-line remains consistent as shown above. 'X" is based on theU height of 'acs" within the logo. The height ofU the tag-line is 75% 'X"U according to the size of the logo. is more often used with the tUag-line attached. The tag-line"s size and position in relation to the logo is fixed and must not be altered. There are two formats; horizontal and centred which can be used according to which format best suits its application. heelnd2sp ndG mnoUdsop partnerships between the ACS and an external organisation.

The co-branding must be

authorised by the AUCS brand manager. The guideline for co-branding is shown opposite. to cover a range of applications.

Please refer to the following

guidelines: all instances when the logo can be applied in full colour. It should be used on a white background.

The logo should also be Uused in

full colour logo when applied to a background colour. It is preferable that the ACS PMS Dark Blue 27U67 is the background colour. when full colour printing can not be applied or is not aUppropriate. all mono (black andU white) applications when colour is not appropriate.

One Colour

Reverse

Greyscale

,ps rw Uvs hLI erar by the CEO. Approval should be soughtU by: (including professional partners, industry alliances, accredited partners,

Special Interest Groups) or MoU

associates will have the option of usiUng the ACS logo only with permission from the CEO. sought by organisations in relation to sponsorship and events. This refers to external third-party sponsorship of ACS events and external third-party events that are endorsed by the ACS. www.acs.org.au/acslogoaccess by the ACS Management CommitUtee.

Brand management and Uoversight is

delegated to the Chief Executive Officer.

The use of the brand by all ACS

affiliations must adhere to the ACS

Brand Guidelines andU ACS Brand Policy.

and external entities, deUfined below. organisations; branches, divisions,U business units, chapters, special interest groups, products and services, including events that are owned or funded by the ACS. with the ACS and may be seen Uas a partner, co-brand or alliance. This includes sponsorship and endorsement by the ACS of third party events. unauthorised use oUf the ACS logo is not permitted by individuals fUor individual use, be they members or non-members.

Members are encouraged to use the

CP and CT logos. Please refer to the

document regarding CP and CT logo use. ,ps Uvs hLI Brar fidGropsG fiflsdU mnoUdsop events including competitions, awards schemes, exhibitions, or conferences which are either funded by Uthe ACS or which seek ACS recognition and promotion via officialU endorsement.

Event endorsing partners are to use the

general ACS logo. with a bi-partisan Urelationship to the

ACS through a mutually vested interest

to serve and/or enhance the ICT industry and the profession. Affiliate partners are to use the general ACS logo.

Use of the ACS logo and branding by

partners should be approved in the first instance by the ACS Brand Manager.

ACS Partners are actively involved

with the ACS and maintain a mutually beneficial relationship. Please adhere to the following guidelines: morwspplrdne mnoUdsop xmmmpH who have a professional relationship with the ACS under a Memorandum of

Understanding (Moue). Professional

Partners are to use the Partner

ACS logo.

h22osGlUsG mnoUdsop offering courses or programs which are officially recognised as meeting U the ACS" educational requirements.

Accredited partners are to use the

Accredited Program ACS logo.

mnoUdsop hLI h22osGlUsG moraonbp to badge an ACS accredited program may use the Accredited Program

ACS logo.

h22osGlUsG moraonb Brar jprenUlrd hosn space around the logo in which no other type or grUaphic elements encroach. This space should be the minimum amount surrounding the identity. The isolation arUea is the square of the height ofU 'acs" in the shield. This heighUt is shown as 'X" on the diagram on the right. x x xx x Brar fldlbqb IlXs has been specified tUo ensure legibility at all tiUmes.

The minimum size is Udefined in

terms of the height Uof the logo.

It must be no less than 15mm.

,ps rw erar on a white or the ACS Dark Blue background.

However, it is also permUissible

for the logo to be placed on other background colours and photography.

When using the logo on a colour

or photographic background, care must be taken to ensure legibility.

The section of theU background

within the minimum cUlear space of the logo must offer sufficient contrast with the logo. effects such as keylines patterns or drop shadows.

EDUCATION

text such as a division or special interest group. background colour. logo in any way. use it as a watermark. distort the logo. or pattern background that compromises legibility. is a format that can be utilised only in the production of internal documents and PowerPoint presentations where software restrictions do not aUllow for the use of an eps fiUle or tif file.

The png should never be enlarged from

its original suppliUed size as this wiUll cause the logo to pixelate.

The png should be sUupplied at 300dpi

high resolution at the sUize it will be reproduced. signage. The eps format allows the master logo to be enlarged or reduced as a vector file, without distortion or pixelation. This is tUhe best and preferred format for the reproduction of the logo.

This format should always be supplied

to ensure correct use of the logo for all types of print reproduction includingU stationery, brochures, promotional collateral, internet, posters, banners and signage.

EPS files are created from the original

Adobe Illustrator (ai) files. Adobe

Illustrator is the programme used to

create the master ACS logos.

The ai ACS logo files have been supplied

for archiving. range of software platforms and reproduction requirements. Reproduction of the logo must never be distorted, ratio aspect locks and similar commands should be utUilised within the U particular software application. fnpUso Brar hoUMroD

ACS. Please use only officially approved,

original artwork files from the artwork library. A variety of file formats is available to suit different applications.

Access and use of logos is restricted.

Please contact the ACS brand manager

in regards to access to logos.

Adobe Illustrator CC(.ai)acs_logo_1col_pms2747.ai

Encapsulated Postscript(.eps)acs_logo_1col_pms2747.eps Adobe Illustrator CC(.ai)acs_logo_cmyk.aiacs_logo_cmyk.aiacs_logo_grey.ai Encapsulated Postscript(.eps)acs_logo_cmyk.epsacs_logo_cmyk.epsacs_logo_grey.eps RGB Adobe Illustrator CC(.ai)acs_logo_rgb.aiacs_logo_rgb.ai Encapsulated Postscript(.eps)acs_logo_rgb.epsacs_logo_rgb.eps fnpUso Brar ndG unaields hoUMroD for ACS. Please use only officially approved, original artwork files from the artwork library. There are two formats:

Horizontal and Centred in positive and

reverse. There are two versions of the

Horizontal format; The tag-line ranged

left (shown) and the tag-line ranged right. Either version can be used to best suit its application.

Access and use of logos is restricted.

Please contact the ACS brand manager

in regards to access to logos.

Adobe Illustrator CC(.ai)acs_logo_tag_horiz_cmyk.aiacs_logo_tag_centre_cmyk.aiacs_logo_tag_horiz_rev_cmyk.aiacs_logo_tag_centre_rev_cmyk.ai

Encapsulated Postscript(.eps)acs_logo_tag_horiz_cmyk.epsacs_logo_tag_centre_cmyk.epsacs_logo_tag_hoziz_rev_cmyk.epsacs_logo_tag_centre_rev_cmyk.eps

Adobe Illustrator CC(.ai)

Encapsulated Postscript(.eps)

ACS brand guidelines please contact:

quotesdbs_dbs23.pdfusesText_29
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