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What is innovation-decision process?

• As discussed in the implementation stage of the innovation-decision process, reinvention may occur during the trial of the innovation. Then, the innovation may be changed or modified by the potential adopter. Increased reinvention may create faster adoption of the innovation.

Is innovation fully integrated into the process?

• Just under half indicated that innovation is integrated into the process informally. Only 27 percent said that innovation is fully integrated into it. But these executives feel more confident about their decisions on innovation and say that they have implemented ways to protect it and to ensure that it gets the right talent.

What is the diffusion of innovations process?

• Communication Channels The second element of the diffusion of innovations process is communication channels. For Rogers (2003), communication is “a process in which participants create and share information with one another in order to reach a mutual understanding” (p. 5). This communication occurs through channels between sources.

What inhibits innovation?

• 40The McKinsey Quarterly2008 Number 1 common way they inhibit it. The failure of executives to model innovation- encouraging behavior, such as risk taking and openness to new ideas, places second. Rewarding nothing but short-term performance and maintaining a fear of failure also make it to the top of the respondents’ list of inhibitors.6