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Premium Tea

Business

with Palais des Thés 1

1. Brand Presentation

2. RetailConcept & Customer Journey

3. CSR & Ethics

4. Palais des Thés Franchise Terms

5. Why Work with Us?SUMMARY

2p. 3-6

p. 7-13 p. 14-16 p. 17-18 p. 19-22

31. Brand Presentation

The Parisian premium tea brand was founded in 1987 by Francois-Xavier Delmas, one of the best tea sommeliers in the world. 48
ˠ˜˟˟˜ˢˡϫTurnover in 2020Over3082 stores around the world60% franchisee +60%Growth rate

2016-2020years on the market

4Distribution Channels > Stores> E-commerce> Foodservice> Resellers

About Palais des Thés

44Tea Schools

Paris, New York,

Brussels, Moscow

1987
2001
2011
2016

2021First boutique in France

Paris

First boutique abroad

Brussels

Creation of the USA subsidiary

New York

Creation of the Russian Subsidiary

Moscow

20% of stores outside of France

and 8 distributors worldwideAn Increasingly Global Presence

2 subsidiaries

USA: New York

Russia: Moscow82boutiques

65 in France

17 abroadDistributors

Asia: Hong Kong, South Korea

Middle-East: Dubaï

Europe: Netherlands, Malta, Baltics

Americas:Mexico, Dom-Tom

5

FoodserviceB2C

Premium PartnersWorldwide

6

72. RetailConcept &

Customer Journey

Format

Storefront

Retail areaPremium city center streets

High-end malls

Eye-catching signature green

Large windows

Light wooden furniture

Zones for tasting, smelling & samplingClick play to view storeA Distinctive RetailSpace 8

3. Olfactory zone

Smell & browse ˃˔˟˔˜˦˗˘˦ˇ˛̻˦Ϟ

Receiveexpert advice on

rare premium teas.

6. Gift ideas

Explorevarious formats

of tea assortments.2. Novelty Displays

Discovernew & seasonal

teas.5. Teaware& accessories area

Be equipped to preparetea

at home or on-the-go.1.Tea tasting area

Enjoy a cup of tea upon

entering the boutique. 13456

2A Unique

Boutique

Layout

9

The Largest Variety of Single Origin Teas

140 15 60% from over

countries

ThroughoutIndia,China,Nepal,Japan,

TaiwanandSriLanka,Francois-Xavier

Delmassourcestheteasdirectlyto

guaranteethebestqualityandallowyou tosavourthebestoftea.of which are rare & premium

Grands Crus Teassingle estate teas

sourced per year

Wide Selection of

Flavored Blends, Gifts & Accessories

Permanent CollectionSeasonal CollectionGift sets & Accessories

Infusions

Garden blends: fruity &

refreshing blendsWell-being organic teas & infusions with ingredients from 6 regions of the world with specific benefitsDETOXUnique and flavorful in-house recipesSignature Blends

User-friendly pre-packaged

blends to enjoy coldIced Teas & soothing organic blendsExclusive indulgent recipes designed to celebrate the Easter etc.)Limited EditionsAssortments that will wow all tea lovers

Gift sets

Accessories

Teaware for every

occasion to get the best tea experience possible Guide customers throughout their tea journey: from beginner to expertThe occasional tea drinkerThe flavored tea loverThe tea enthusiastThe tea expert

The pure

single origin addict

Beginner

friendly pre- packaged cotton teabags Naturally flavored in-house trademarked recipesWide variety of single origin teas of the highest quality Regular arrivals of rare & exceptional

Grands Crus teasAccessories for

every step of tea preparationA Selection for Everyone 12

Our in-house teaexperts

train staff to highest levelof know-howYour staff become tea experts and createa unique experience for customersYourstore isa referencein termsof service and tea knowledgevs. competition

13TrainingServiceExpertiseAn Experience based on Service & Expertise

143. CSR & Ethics

Direct & Ethical Sourcing

Products &

PackagingWork

Environment

Prioritize natural flavoring and eco-

friendly packaging:Traveling on-site to plantations to ensure:

Tea is tested for GMOs

Use of natural flavors (fruits & flowers)

Bio-degradable teabags (no glue nor staples)

No forced labor nor child labor Environmentally-friendly growing methodsNo deforestation

Fair wages for workers

Compliance with EU Health & Safety

Standards

Recyclable Tea tinsMinimal use of non-recyclable materialsNo middle-men: strict code of ethics. From tea garden to cup.

Work EnvironmentProducts & Packaging

15 Our initiatives respond to increasing demand from customers for environmentally friendly brands

Our goal is to support our partners

by fundingRainforestAlliance certification & agriculture engineering.We plan to achievezero plastic by 2025by promoting loose leaf & eco-friendly packaging.All our teas & infusions are certified

SafeTeaϯ, compliant with strict EU

regulation on pesticide levels.

We aim to transition them to

organic by 2025.An AmbitiousCSR Strategy 16

174. Palais des Thés

Franchise Terms

Advanced Staff Training

On-site thorough kick-off training

E-learning plateform, training videosand detailed product pages

Unlimited access to our Tea School

Professional Commercial Support

5-year business plan

Sales analysis and recommendations

Dedicated account manager

Marketing

Design of a tailored boutique project

Merchandising support and expertise

Support on social media tools & strategy

18

A Comprehensive Franchise Package

195. Why Work with Us?

PREMIUM BRAND

with a 30-year history & a unique concept

COMMERCIAL

SUPPORT

& employee trainingLARGE ASSORTMENT & wide price range

PAYBACK PERIOD

up to three years

ANNUAL GROWTH

of the global tea marketDIRECTLY SOURCED TEA from the best gardens in the world

EXPERTISE

to build a successful partnership & business

QUALITY GUARANTEE

& product safety: organic,

SafeTea

8 reasons

to choose

PALAIS DES THES

20

The Advantages of a Tea Boutique Franchise

21

High margins No residual stock

Low VAT Affordable

boutique concept

Growing market

Adaptable

boutiqueLimited competition

Various

distribution channels Appealing businessIn terms of furniture, merchandising & window display

to shopping centersto various types of locationsdespite COVID crisisin the premium tea sectorrate on teaExtensive shelf life

(up to 3 years)year-round.

No sales nor discounts

retail, foodservice, resellers

Your personal managers:

MARINA LEPEU

marina.lepeu@palaisdesthes.com

DOUNIA OUGAZZADEN

dounia.ougazzaden@palaisdesthes.com 22
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