[PDF] Limplication de la communication digitale dans une stratégie de

What is the value of marketing communication disciplines?

marketing communication disciplines, and the value of using appropriate combinations of these disciplines to maximise the effect of the organisation’s communications that customers encounter through clarity and consistency (Belch & Belch, 2009:11; Du Plessis et al.,

What are the components of marketing communication?

•Complaint •Compliment CHANNEL: •Toll-free number •Letter •Sales person •Customer service •Internet RECEIVER: •Company NOISE: Busy signal, company delays, incomplete information FEEDBACK: Response, recourse, recognition, respect, reinforcement CHAPTER 3 Marketing communication 94 Multi-directional communication

Is this premise translational in a marketing communication context?

This premise is not deemed to be directly translational into a marketing communication context. However it has relevance from the fact that service interactions of several different specialist suppliers may be required to enact an organisation’s marketing communication efforts. 5thFP: Digital media relevance

How many marketing communication domains are there?

CHAPTER 3 Marketing communication 84 conventional broad marketing communication domains, which have been summarised in Table 3.5. Organisations usually outsource these functions to different specialist suppliers (O’Sullivan, 2008:39; Shultz & Shultz, 2004:68) and co-ordinate activities through the