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WE TURN YOUR CONTENT INTO BUSINESS OUTCOMESJune 2021

Creative Specs

OverviewforAdvertisers

Creative SpecsPleaseselectyourdesiredformat:ExtendedReachBranded PlayerShoppable VideoNative AdIn-Article VideoHigh Impact AdSocialAdMobile Smart Media AdConnectedTVStory AdFloating Video

Text-Twotitle variations:•Title 1: max. 30 characters•Title 2: max. 50 charactersThe title shouldbecreatedin such a waythatitcaneffectivelybea stand-alonetextwithouta teaser.-Descriptivetext: max. 70 characters(60 charactersrecommended)-Brand name: max. 40 characters-Pleasetake into consideration that whitespace characters (e.g. space, tab) are included in the character count. It should be considered that texts can be shortened, depending on the publisher and that images can be cropped. We recommend not to use logos or text in the images. Important elements of the images should be centered if possible to avoid cut-offs.Creative-Recommended aspect ratio: 16:9-Media types: JPG orPNG-Pleaseconsider that images will be cropped to align with the publisher's layout.

Native Ad (Image-text ads)

Creative SpecsTitleMax. 50 charactersBrand namemax. 40 charactersDescriptive textmax. 70 charactersEditorial articlerecommendationImage formats16:91200 x 675 pxMedia typesJPG, PNG

Main SocialURLWhereimageandtextwill betakenfrom(e.g. Facebook orInstagram postsURL)SocialbuttonURLsThe URLs wheretheuserisdirectedtowhenclickingon thesocialiconsCall toactiontextThe texttobedisplayedCall toactionURLThe URL wheretheuserisdirectedtowhenclickingon thecalltoactionsection

SocialAd1/4Creative SpecsCTASocialbuttonWereportback on individual clicks→Main socialimage→Eachindividual socialbutton→Call toactionURLPostsmustbepublic.WidgetSizeTextPlease deliver material at least one week before campaign start.

SocialAd -WidgetSize 320 x 4802/4Creative SpecsHeader-Company Name: max. 17 chars-Logo: jpg, png, gif-AspectRatio 1:1Visual (Image orVideo)AspectRatio 1:1 or4:3 or16:9-Image: jpg, png, gif-Video: mp4, mov, avi(recommendedlength: max. 30s)Minimumresolutionforretinaoptimization: 640 pxwidth[... heightdependingon AspectRatio].TextPlease deliver material at least one week before campaign start.AspectRatio ofVisual1:14:316:9120240360*Withoutadditional SocialButtonMax. chars*Custom SocialButtons-Place additional Twitter / Facebook / Instagram / LinkedIn / Pinterest buttons(optional) Using Custom SocialButtons will reduceavailabletextsize.CTA-Caption: max. 21 chars-Color: optionalTracking(optional: createdbyplistaorcustomer)-General: clicktrackerfortrackingmainareaoftheSocialAd-Video: quartileclicktrackers(START, 25%, 50%, 75%, END) in caseyouwanttotrackvideoevents-Custom SocialButtons: clicktrackerforeverysinglebutton-CTA: extra clicktrackerin caseyouwanttodifferentiatebetweenclickson CTA andmainareaoftheSocialAd

SocialAd -WidgetSize 300 x 6003/4Creative SpecsHeader-Company Name: max. 16 chars-Logo: jpg, png, gif-AspectRatio 1:1Visual (Image orVideo)AspectRatio 1:1 or3:4-Image: jpg, png, gif-Video: mp4, mov, avi(recommendedlength: max. 30s)Minimumresolutionforretinaoptimization: 600 pxwidth[... heightdependingon AspectRatio].TextCustom SocialButtons-Place additional Twitter / Facebook / Instagram / LinkedIn / Pinterest buttons(optional) Using Custom SocialButtons will reduceavailabletextsize.CTA-Caption: max. 20 chars-Color: optionalTracking (optional: createdbyplistaorcustomer)-General: clicktrackerfortrackingmainareaoftheSocialAd-Video: quartileclicktrackers(START, 25%, 50%, 75%, END) in caseyouwanttotrackvideoevents-Custom SocialButtons: clicktrackerforeverysinglebutton-CTA: extra clicktrackerin caseyouwanttodifferentiatebetweenclickson CTA andmainareaoftheSocialAdPlease deliver material at least one week before campaign start.AspectRatio ofVisual1:13:4400260*Withoutadditional SocialButtonMax. chars*

SocialAd -WidgetSize 300 x 2504/4Creative SpecsHeader (will beplacedon thevisualin thetop leftcorner)-Company Name: max. 20chars-Logo: jpg, png, gif-AspectRatio 1:1Visual (Image orVideo)AspectRatio 16:9-Image: jpg, png, gif-Video: mp4, mov, avi(recommendedlength: max. 30s)Minimumresolutionforretinaoptimization: 600 pxwidth[... heightdependingon AspectRatio].Text-max. 80 chars(withoutadditional socialbuttons)Custom SocialButtons-Not availableCTA-Caption: max. 20 chars-Color: optionalTracking (optional: createdbyplistaorcustomer)-General: clicktrackerfortrackingmainareaoftheSocialAd-Video: quartileclicktrackers(START, 25%, 50%, 75%, END) in caseyouwanttotrackvideoevents-CTA: extra clicktrackerin caseyouwanttodifferentiatebetweenclickson CTA andmainareaoftheSocialAdPlease deliver material at least one week before campaign start.

Story Ad

Formats-HTML5 (recommended for desktop)-Layered PSD graphics-Free-form PNG graphics-GIF graphics (also automated for desktop)

High Impact Ad1/2Creative SpecsVideo (optional)-File formats: VAST Tag, AVI, MPG, MOV, WEBM, MP4-File size: ≥ 1MB per 10 sec. playtime -Ratio: 4:3; 16:9, etc. -Minimum width: 640 px -Running time: 15 -25 sec. recommendedOptional videoenhancementwithuserengagementMax. total width800 pxMax. heightwithoutuserengagement250 pxGraphic(layeredPSD orfree-form PNG file) oranimation(HTML5 orGIF file)Thereisthepossibilitytouseretinaoptimizationfortabletandphone.

File size (max. 1 MB)-Desktop without user engagement: max. 800 x 250 px-Desktop with user engagement: on request-Tablet: max. 500 x 250 px-Smartphone: max. 300 x 165 px

High Impact Ad2/2Creative SpecsTracking-1 Target URL-3 view pixel (https img-pixels)-1 Engagement Tracking Pixel per measuringpoint(https img-Pixel)VAST-Tags-Bitrate: max. 1000 kbps-Format: 16:9-Codec: h.264-Loudness: -23 LUFSPleasedelivermaterial at least oneweekbeforecampaignstart.

Formats-LayeredPSD graphics-EPS, AI, JPG, PNG im RGB colorspectrum-Initial phase: Phone: 300 x 165 px, Tablet: 500 x 250 px-Expandedphase: Phone: 320 x 568 px, Tablet: 600 x 1024 pxVideo (optional)-File formats: MOV, AVI orMP4-Runningtime: max. 30 sec.Tracking-Multiple destination-URLs canbedeposited-Tracking Options: Click Tracking, Impression Tracking

Mobile Smart Media Ad

Creative SpecsAll objectsmust bedepositedasSmart Objectandmin. double sized(2x) thanvisiblein theend tobescalableforretinadisplays.Pleasedelivermaterial at least 10 daysbeforecampaignstart.Initial phaseExpandedphaseUser engagement

Video-Provision ofVAST Redirects-Video file size: max. 100 MB-Max. bit rate: 1.000 kbps-Format: 16:9-Codec: h.264-Loudness: -23 LUFS-Recommended resolution: 1280 x 720 px-Media types: x-flv, mp4, webm, x-ms-wmv, ogg, x-msvideo, mpeg, quicktime, 3gpp, 3gpp2, x-m4v, movToretain users' attention, thesecondsand should even besdurationofa videoshouldnot exceed30 horterfor mobile devices.

In-Article Video

Creative SpecsAt least 1280 pxVideo

Video-Recommended aspect ratio: 1:1, 4:3, 16:9-Running time: max. 30 sec.3rd-Party Tracking-Only use IMG-Pixels no JS-tracking-linksInteractive Layer-Minimum width:800 px-Ratio: 16:9-File formats: layered PSD graphics, JPG, PNG

Branded Player

Creative SpecsAt least 800 pxVideoTo retain users' attention, the duration of a video should not exceed30 seconds and should even be shorter for mobile devices.

Shoppable Video

Creative SpecsAt least 800 pxVideo-Recommended aspect ratio: 1:1, 4:3, 16:9-Running time: max. 30 sec.3rd-Party Tracking-Only use IMG-Pixels no JS-tracking-linksInteractive Layer-Minimum width:800 px-Ratio: 16:9-File formats: layered PSD graphics, JPG, PNG To retain users' attention, the duration of a video should not exceed30 seconds and should even be shorter for mobile devices.Video

ConnectedTV (CTV)

Creative SpecsToretainusers' attention, thedurationofa videoshouldnot exceed30 secondsandshouldevenbeshorterformobile devices.Don'tuseVPAID Creatives. Theywill not besupportedbymostoftheCTV devices.ATTENTION: The CTV formatisnot clickable. Weofferyoua QR codeforfurtherlinking.Video-Creative Type: VAST*-Media Type: MP4-Minimum Bitrate: 2,000 kbps-Videosize: 1280px x 720px (720p)-Runningtime: 15 or30 sec.**-Layer integrationpossible:-Minimum width: 800 px-Ratio: 16:9-File formats: layeredPSD graphics, JPG, PNGCTV isa formatthatdeliversvideosovertheinternetanddistributesthemon televisions. This includes:-"Smart TVs" thatstreamvideodirectlyovertheinternet-Internet connecteddevicessuch as: Roku, Chromecast, Firestick, Apple TV andothersthatstreamtoa TV -Game consolessuch asXBox, Playstation, Nintendo, andothersthatstreamtoa TV

Video-Provision ofVAST Redirects-Video file size: max. 100 MB-Max. bit rate: 1.000 kbps-Format: 16:9-Codec: h.264-Loudness: -23 LUFS-Recommended resolution: 1280 x 720 px-Media types: x-flv, mp4, webm, x-ms-wmv, ogg, x-msvideo, mpeg, quicktime, 3gpp, 3gpp2, x-m4v, movToretain users' attention, thesecondsand should even besdurationofa videoshouldnot exceed30 horterfor mobile devices.

Floating Video

Creative SpecsAt least 1280 pxVideo

Extended Reach

Extended Reach-Ad Bundle

Leaderboard728 x 90HIGH IMPACTNATIVE PERFORMANCEMedium Rectangle300 x 250Skyscraper160 x 600Maximum Size Restrictions:200 kb incl. fallback Format:HTML5Fallback: gif or jpgAnimation: allowed, max. 30 sec.

Creative Size:800 x 250 and 970 x 250 (please deliver both format sizes)Maximum Size Restrictions:200 kb incl. fallback Creative format:HTML5 Fallback .gif or .jpg Animation:allowed, max. 30 sec.970 x 250

Billboard Ad

300 x 600Halfpage

SitebarAd

Creative Size: 300 x 600 Maximum Size Restrictions:2 MB Creative format:HTML5 (responsive) Fallback:.gif or .jpg Animation:allowed, max. 30 sec Please note:Physical ads are necessary (zip-file), redirects can only be used when previously requested. All components must be delivered responsive! Hosting via Aditionadserver; creative can directly be uploaded by creative agency after consultation.

Instream Ad (Multi roll)

Mediatype:.mp4Creative Size:16:9, 1:1, 9:16Creative format:HTML5 (responsive)Fallback:min. 720 x 720 pxSupported Tags:VAST 2.0/VPAIDVideo length: max. 30 sec. (recommended: max. 20 sec.)Max. Size:unlimited

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