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PONDICHERRY UNIVERSITY
(A Central University)DIRECTORATE OF DISTANCE EDUCATION
DDE WHERE INNOVATION IS A WAY OF LIFE
E- Commerce
(Paper Code:BCOM2005)Bachelor of Commerce - B.Com
II Year
1B.Com ² 2nd Year Paper Code: BCOM 2005
PAPER X - E ± COMMERCE
UNIT -I
UNIT ±II
UNIT ±III
UNIT ± IV
UNIT ±V
UNIT ±VI
UNIT ±VII
UNIT ±VIII
TEXT BOOK:
Joseph P. T.
REFERENCE:
Jaiswal S.
Mohammad Mahmoudi Maymand
Murthy C.S.V.
2UNIT ± I
E-Commerce
LEARNING OJECTIVES
CONTENTS
1.1 Introduction
31.2 E-Commerce: Meaning
41.2.1 Examples of E-Commerce
51.3 E-Commerce Definitions
1. International Journal of Electronic Commerce
2. 3. 4. 5. 6. 7. 61.4 E-Commerce ± Features
1.4.1 Ubiquity:
1.4.2 Global reach:
1.4.3 Universal standards:
1.4.4 Richness:
71.4.5 Interactivity:
1.4.6 Personalization:
1.4.7 Information density:
1.4.8 Social technology:
1.4.9 User-Generated Content:
8 Differences between Traditional Commerce and E-CommercePoint of
Difference
E-commerce Traditional Commerce
91.5 Functions of E-Commerce
a) Search Engine Optimization (SEO) 10 b) Selecting New Products c) Merchandising New Productions d) Customer Service 11 e) Monitoring your KPIs / Analytics1.6 Scope of E-Commerce
a) Cash on delivery (COD) 12 b) Delivering experiences c) Growing the base d) Growing opportunities e) Online Travel Segment f) E-Tailing 13 g) Online Financial Services h) Classifieds i) Other online Services1.7 Benefits and limitations of E-Commerce
1.7.1 Benefits of E-Commerce
14 151.7.2 Limitations of E-Commerce
16 171.8 The Internet and India
1.8.1 Educational Research Network (ERNET)
1.8.2 Gateway Internet Access Service (GIAS)
181.8.3 Timeline Chart
and 19 20 211.9 E-commerce opportunities and challenges for industries
1.9.1 Opportunities:
a) Global Trade: b) Virtual Businesses: 22c) Lower search costs: d) Round the clock: e) Greater Economic Efficiency
1.9.2 Challenges:
a) Indian customers return much of the merchandise they purchase online. 23b) Cash on delivery is the preferred payment mode. c) Payment gateways have a high failure rate. d) Internet penetration is low. e) Feature phones still rule the roost. f) Postal addresses are not standardized. g) Logistics is a problem in thousands of Indian towns. 24
h) Overfunded competitors are driving up cost of customer acquisition.
1.10 Future Scope and Growth
a) Macro-economic factors i) Personal Disposable Income will continue to rise ii) Number of active Internet users in India is poised to rise iii) Demand for debit and credit cards will see a rise 25b) Segment Specific factors
1.11 Summary
1.12 Key Terms
1. E-Commerce:
2. E-Business:
3. Internet
Educational Research Network (ERNET):
26Gateway Internet Access Service (GIAS):
E-tailing
1.13 Self Evaluation Questions
27UNIT ± II
Business Models for E-commerce
LEARNING OBJECTIVES
After studying this unit, you will be able to:
CONTENTS
2.1 Introduction
282.2 Meaning and Definition of Portal
Definition:
Portalgateway
general portals niche portals web portal portal space 292.3 Birth or Portal
old media2.4 Classification
horizontalvertical. horizontal portal vertical portal2.4.3 Personal Portal:
302.4.4 Business Portal:
2.4.5 Government Web Portal:
312.4.6 Cultural portal:
2.4.7 Corporate web portals:
2.4.8 Stock portal:
2.4.9 Search portals:
322.4.10 Tender portals:
2.4.11 Domain-specific portals:
2.5 Meaning and Features of Business model
2.5.1 Meaning of Business Model
B 332.5.2 Features of Business model
i. E-Business Concept e-business concept ii. Value Proposition value proposition 34iii. Sources of Revenue revenue model 9 9 9
Dot-Com
iv. Activities, Resources and Capabilities mission intellectual property 35a. Activities b. Resources c. Capacity capacity idle capacity 36
2.6 E-Business Models
2.6.1 Business - to - Business (B2B)
37Models in B2B:
Supplier Centric Model
38Buyer centric Model
Intermediary ± centric model
Advantages of B2B
1. Instant purchases
2. Increased revenue
394. Closer business relationships
The Disadvantages of a B2B
1. Limited Market
2. Long Purchase Decision Time
3. Inverted Power Structure
404. Sales Process
2.6.2 Business - to - Consumer (B2C)
41Diagrammatic representation of B2C Model
Advantages of E-Commerce for B2C Businesses
From the consumer side, benefits include:
42From the business side, benefits include:
Disadvantage of E-Commerce for B2C Businesses
Disadvantages for the consumer
432.6.3 Consumer - to - Consumer (C2C)
44Advantages of C2C E-Commerce
Disadvantages of C2C E-Commerce
452.6.4 Consumer - to - Business (C2B)
C2BCustomer to Business
General features of C2B
± Direct action.
± Collaborative consumption.
± Detailed segmentation.
± Interaction.
± Reciprocity.
± Bi-directionality.
46Advantages and Disadvantages of C2B
C2B Advantages
472.6.5 Brokerage Model
Brokerage models include:
Marketplace Exchange
Business Trading Community
48Buy/Sell Fulfilment
Demand Collection System
Auction Broker
Transaction Broker
Bounty Broker
Distributor
Search Agent
Virtual Mall
2.6.6 Value chain Model
492.6.7 Advertising Model
Other E-Business Models
2.6.8 Business-to-Government (B-to-G):
50E-procurement services
A virtual workplace
Rental of on-line applications and databases
2.6.9 Business-to-Peer Networks (B-to-P):
2.6.10 Consumer-to-Government (C-to-G):
2.6.11 Consumer-to-Peer Networks (C-to-P):
2.6.12 Government-to-Business (G-to-B):
www.dti. 512.6.13 Government-to-Consumer (G-to-C):
2.6.14 Government-to-Government (G-to-G):
2.6.15 Peer±to-Peer Network (P-to-P):
2.6.16 Peer Network-to-Consumer (P-to-C):
2.6.17 Peer Network-to-Business (P-to-B)
M-commerce
522.7 Summary
2.8 Key Terms
Portal
Portal space
Business model
E-Business model
B2B B2C C2C 53C2B
P-to-C:
Mobile commerce
A virtual workplace:
Virtual Mall
2.9 Self Assessment Questions
54UNIT ± III
E-Marketing
Learning Objectives
Contents
3.1 Introduction
553.2 E-Marketing Definition
3.3 Objectives of E-Marketing
1. Sell
2. Serve
3. Speak
564. Save
5. Sizzle
Specific
Measureable
Action-orientedRealistic
Time Bound
3.4 Importance of E-Marketing
Specific benefits of E-Marketing include:
Global reach
Lower cost
Measurable results
Round the Clock
Personalization
57One-to-one marketing
Better conversion rate
Instant information
Savings
Scope for expansion
Feedback ±
3. 5 Disadvantages of E-Marketing
1. Complex websites
2. Purchase without inspection
3Payment method
4. Lack of confidence
585. Cash on Delivery (CoD)
3.6 The e-Marketing Mix
3.6.1 Product
The core product
The actual product
The augmented product
Online options for the core product
59Online options for the augmented product
603.6.2 Price
PriceProduct,
(PlacePromote 6162
3.6.3 Place
Place of purchase
Seller-controlled sites
Navigation
63Localisation:
New channel structures:
3.6.4 Promotion
64The Extended Marketing Mix
3.6.5 People
653.6.6 Process
3.6.7 Physical evidence
3.7Traditional Marketing Vs. E-Marketing
3.7.1 Traditional marketing
66Examples of traditional Marketing:
3.7.2 E-Marketing
Examples of Internet Marketing
3.7.3 Comparison of Traditional Marketing Vs. E-Markeitng
Product promotion
Direct saving
Customer Service
Brand Image
Advertising
67Customization:
Order making process
Intermediaries
Customer Value
3.8 Impact of E-Commerce on Market
The following discussion would highlight various impacts of E-Commerce on market 68E-Banking
69Telebanking:
Internet Banking:
ATM:Debit Card:
Credit Card:
70E-Ticketing
E-Advertising
E-Trading
71Computerization of Mail Transmission and Processing
E-Post
3.9 MARKETING ISSUES ON E-MARKETING
Opportunities and threats
72quotesdbs_dbs41.pdfusesText_41
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