[PDF] ñøt å çhøïçë. thåts përïød.

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l h g t h .ñøt å çhøïçë. thåt's përïød. whåt's thë ïssüë? whø døës ït åffëçt? p r d p v r t 1/10

gïrls ïñ thë ÜK çåñ't åfførd tø pürçhåsë mëñstrüål prødüçts

40%

øf gïrls ïñ thë ÜK håvë üsëd tøïlët røll ør øthër sübstïtüës bëçåüsë

thëÿ çøüld ñøt åfførd såñïtårÿ prødüçts.

Bødÿførm ÜK, 2021

56%

øf 18-24 ÿëår ølds

håvë håd tø gø wïthøüt hÿgïëñë ëssëñtïåls düë tø låçk øf füñds

Bødÿførm ÜK, 2021

tøxïç shøçk sÿñdrømë s w ïd dø s më g d ïg g whÿ støp hërë?

BÜT døës ñøt çøvër lëårñërs ïñ hïghër ëdüçåtïøñ...

5 - 19

p r d p v r t whåt ñëëds tø bë såïd? 1/4

øüt øf 127 rëspøñdëñts

ågëd 18-25

såïd thåt thëÿ wërë üñåwårë øf thë tërm 'përïød pøvërtÿ'.

låçk øf

åwårëñëss

94%

thøüght thåt ït wøüld bë bëñëfïçïål ïf thë gøvërñmëñt ëxtëñdëd

thëïr përïød pøvërtÿ sçhëmë tø üñïvërsïtïës ïñ thë ÜK.

100%
thøüght thërë wås åñ øvëråll stïgmå årøüñd mëñstrüåtïøñ, dïsçøürågïñg gïrls frøm bëïñg øpëñ åbøüt thëïr ñëëds. spïrål øf sïlëñçë t h b g d To form a bridge between decision makers and students through a cross-platform lobbying campaign in order to stimulate change in legislation in favour of providing free period products in universities in England.

åwårëñëss

øf përïød pøvërtÿ

åttïtüdës

tøwårds mëñstrüåtïøñ

McGuire's Model of Persuasion, 1968

s t gë 1 s t gë 2 To raise awareness of period poverty amongst university students in England and break the stigma attached to menstruation, resulting in adopting a proactive approach leading up to stage 2 of the campaign. To partner with proactive NGO's in order to lobby the Government to extend the period poverty scheme to university students in England. përïphërål

çëñtrål

h øw tw l l w r k

ËLMËLM

përïphërål røütë

ëmøtïøñål åppëål

åttråçtïvëñëss

hïgh lëvël øf møtïvåtïøñ s t gë 1 s t gë 1 s m r t b j t v s • To secure funding for research initiatives by the end of stage 1. • To generate awareness on period poverty amongst university students in England by 40% by the end of the campaign (2024). • To build an online, engaged public by gaining 10K followers on our Instagram account within 3 months post launch. • To enable a safe space for deliberate debate on the issue with the targeted audience by the end of stage

1 (2022/2023).

1-2 years

raising awareness to eventually change attitude përïphërål s t gë 1 t t s • To conduct research (with a research center) and provide in England. • To launch social media accounts across TikTok and

England under the handle @changethecycle.

• Launch a social media campaign across TikTok and Instagram '#thatsperiod' for people to share their personal experiences of period poverty in order to encourage open conversation. • To launch a newsletter that will be sent to university students across England in order to promote our social campaign. • Create a university online forum in order to facilitate open conversations around menstruation and period poverty. përïphërål

çrëdïbïlïtÿ

çëñtrål røütë

çårëfül,

thøüghtfül

çøñsïdëråtïøñ

hïgh

åbïlïtÿ

h øw tw l l w r k

ËLMËLM

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