Dynamics within and between NGOs influence strategies towards PDF

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PréparéeMX VHLQ GH O·pŃROH doctorale

EtO·XQLPp GH UHŃOHUŃOH Montpellier Recherche en

Spécialité

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Aurélien

Sandra CHARR

3URIHVVHXU j O·8QLYHUVLPp Paris Sud

Benoît DAVIRON

Frédéric LE ROY

3URIHVVHXU j O·8QLYHUVLPp GH 0RQPSHOOLHU H

Anne

3URIHVVHXU j O·8QLYHUVLPp GH Montpellier I

Gilles PACHE

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DYNAMICS WITHIN AND BETWEEN NGOS·

INFLUENCE STRATEGIES TOWARDS BUSINESS

THE CASE OF ENVIRONMENTAL NGOS MOBILIZING AROUND

SOYBEAN SUSTAINABILITY ISSUES (2000-2013)

UNIVERSITE MONTPELLIER I

DOCTEUR DE

Formation doctorale

Mariana Eugenia ESCOBAR

Benoît DAVIRON

Sandra CHARREIRE PETIT

Frédéric LE ROY

Anne MIONE

Gilles PACHE

LES ONG A LA RENCONTRE DES ENTREPRISES : UNE ETUDE

DYNAMIQUE DE LEURS STRATEGIES

LE CAS DES ONG ENVIRONNEMENTALES DANS LE SECTEUR DU SOJA (2000-2013)

Abstract

Since the 1990s, Non

influence strategies as either confrontational or collaborative. Our research aims to bring a more

strategy strategies, as well as the similaritie

Résumé

Depuis les années 1990, des Organisations Non

Notre recherche vise à amener une vision plus nuancée à ces dichotomies théoriques, notamment

s des particulièrement la progression individuelle de ces strat fonction et en interaction avec celles des autres ONG agissant sur le secteur. Les ONG che approche hybride entre collaboration et confrontation. Cette approche peut prendre deux dans cette

A mis padres

t what would I have done without you?

Chivitok

ACKNOWLEDGEMENTS

To all those

La v

ACKNOWLEDGEMENTS

1. TABLE OF CONTENTS

GENERAL INTRODUCTION

1.1 Motivation

1.2 Literature gap

1.3 Research Approach and Process

1.4 Organization of the Study

CHAPTER 1: PROBLEM O

SECTION 1. CONTEXT OF RESEARCH

Cǯ "

2. Wh

SECTION 2: LITERATURE REVIEW

1.1 NGOs as

1.2 Dyadic Collaboration: NGOs as Partners

SUMMARY CHAPTER 1

CHAPTER 2: FRAME OF

SECTION 1. DEFINITION

1.1 Key terms

MOBILIZ

1.1 NGO

1.2 Strat

SECTION 3. SPECIFYING OUR FRAMEWORK

1. Assessment of existing categorization models

2. Defining categories and their constitutive d

SUMMARY CHAPTER 2

CHAPTER 3: RESEARCH

SECTION 1. METHODOLOGICAL AND EPISTEMOLOGICAL CONSIDERATIONS

1.1 Epistemology Positioning

1.2 An exploratory aim

1.3

1. TABLE OF CONTENTS

SECTION 2. DATA COLLECTION AND TREATMENT

1. Data collection methods

2. Data Analysis

SUMMARY CHAPTER 3

CHAPTER 4: EMPIRICAL

SECTION 1. INTRODUCTION TO THE SOYBEAN MARKET

production geography (1920

1.2 Current Geography of Trade

1.3 The SouthȄEuropean Union Soy Chain

SECTION 2. PROFILES OF NON

1. World Wide Fund

2. Greenpeace Profile

3. Friends of the

SUMMARY CHAPTER 4

CHAPTER 5: RESULTS

SECTION 1. SYNTHESIS SECTI

SECTION 2. FINDINGS

§ 1. WWF: Building a

1.1 Foreground: WWF and Soy

1.2 Representations

1.3 WWF influence strategy: Two shades of collaboration

2.1 Foreground: Greenpeace, Soy and the RTRS

2.2

§ 3

3.1 Foreground: Friends of the Earth, Soy and the RTRS

3.2

SECTION 3. DISCUSSION AND CONCLUSIONS

DISCUSSION

CONCLUSION

REFERENCES

ANNEXES

TABLE OF ANNEXES

ANNEX 1: EXAMPLES OF NGOs TARGETING BUSINESS

ANNEX 2: LIST OF INTERVIEWS

ANNEX 3: WWF ROUNDTABLES IN AGROCOMMODITY SECTORS

ANNEX 4: LIST OF MOST FREQUENT WORDS IN WWF KEY REPORT

ANNEX 5: LIST OF MOST FREQUENT WORDS IN

ANNEX 6: LIST OF MOST FREQUENT WORDS IN FRIENDS OF THE EARTH KEY REPORT

ANNEX 7: WWF STRATEGY IN IMAGES

ANNEX 9: GREENPEACE STRATEGY IN IMAGES

ANNEX 9: FRIENDS OF THE EARTH STRATEGY IN IMAGES (2013)

LIST OF TABLES AND F

TABLES

LIST OF FIGURES

SYNTHESE

1. Introduction

Depuis le début des années 90, nous assistons à une croissante mobilisation des ONG pour intervenir

depuis son émergence, après avoir lon- les fournisseurs, les choix de communicatbusiness models. Leur opérations productives et économiques. management ac

manière inductive, par la confrontation à la littérature déjà existante sur ce sujet et par une première

1.2 Revue de la littérature (Cha

de leurs acteurs, a été documenté par la littérature en management, soit à partir des questions de

stakeholder management, de la RSE, des relations market advocacy», "market movements "NGO private politics», " », "NGO» de la part de travaux trouve les termes de "NGO », " cross

», "NGO

modalités et c

ONG vis

Les choix stratégiques des ONG en termes de cibles et de démarches tactiques (Hendry, 2006

Les catégorisations possible

Hond and De Bakker, 2007

Les différentes réponses des entreprises face à la pression des ONG (Rowley, 1997

Les différentes formes i

Les impacts des actions des ONG sur les entreprises

Concernant la tendance dyadique

sous

concertée, ciblent en parallèle une entreprise ou une filière impliquée par rapport à un enjeu

campagnes de la part de différentes ONG sur des enjeux distincts. e différentes ONG filière textile, de nom

différents pays sur le thème des conditions de travail (Den Hond et al., 2010). Enfin, le cas de

Concernant la tendance dichotomique

comme des interactions dy multidimensionnelle afin de mieux traiter les processus dynamiques au sein entre

Une pre au sein

au sein Une deuxième question concernant les différentes dynamiques entre e, nous avons particulièrement retenu la premièrement, le continuum de positionnements possibles dans la relation ONG entre confrontation et. Celui o - o la Celui o la

». A

o le treprise. Une ONG incluant des acteurs du sera considérée vers le pôle "business insider» comités mixtes, alliances et partenariat excluent entièrement les entreprises de la prise de décisions concernant leurs stratégies type "promoting change» type "forcing change financements proviennent entièrement des

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[PDF] Dynamics within and between NGOs influence strategies towards

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DélivréI·UNIVERSITE

PréparéeMX VHLQ GH O·pŃROH doctorale

Spécialité

Présentée Mariana

Sous la direction de Frédéric

Aurélien

Sandra CHARR

3URIHVVHXU j O·8QLYHUVLPp Paris Sud

Benoît DAVIRON

Frédéric LE ROY

3URIHVVHXU j O·8QLYHUVLPp GH 0RQPSHOOLHU H

3URIHVVHXU j O·8QLYHUVLPp GH Montpellier I

Gilles PACHE

3URIHVVHXU j O·8QLYHUVLPp GH $L[-

DYNAMICS WITHIN AND BETWEEN NGOS·

INFLUENCE STRATEGIES TOWARDS BUSINESS

THE CASE OF ENVIRONMENTAL NGOS MOBILIZING AROUND

SOYBEAN SUSTAINABILITY ISSUES (2000-2013)

UNIVERSITE MONTPELLIER I

DOCTEUR DE

Formation doctorale

Mariana Eugenia ESCOBAR

Benoît DAVIRON

Sandra CHARREIRE PETIT

Frédéric LE ROY

Anne MIONE

Gilles PACHE

DYNAMIQUE DE LEURS STRATEGIES

Abstract

Since the 1990s, Non

Résumé

A mis padres

Chivitok

ACKNOWLEDGEMENTS

To all those

ACKNOWLEDGEMENTS

1. TABLE OF CONTENTS

GENERAL INTRODUCTION

1.1 Motivation

1.2 Literature gap

1.3 Research Approach and Process

1.4 Organization of the Study

CHAPTER 1: PROBLEM O

SECTION 1. CONTEXT OF RESEARCH

Cǯ "

SECTION 2: LITERATURE REVIEW

1.1 NGOs as

1.2 Dyadic Collaboration: NGOs as Partners

SUMMARY CHAPTER 1

CHAPTER 2: FRAME OF

SECTION 1. DEFINITION

1.1 Key terms

MOBILIZ

1.1 NGO

1.2 Strat

SECTION 3. SPECIFYING OUR FRAMEWORK

1. Assessment of existing categorization models

2. Defining categories and their constitutive d

SUMMARY CHAPTER 2

CHAPTER 3: RESEARCH

1.1 Epistemology Positioning

1.2 An exploratory aim

1. TABLE OF CONTENTS

SECTION 2. DATA COLLECTION AND TREATMENT

1. Data collection methods

2. Data Analysis

SUMMARY CHAPTER 3

CHAPTER 4: EMPIRICAL

SECTION 1. INTRODUCTION TO THE SOYBEAN MARKET

1.2 Current Geography of Trade

1.3 The SouthȄEuropean Union Soy Chain

SECTION 2. PROFILES OF NON

Cǯ "