[PDF] industry trends and insights JAG jumpstart automotive group 2012

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Content That Attracts

Hand Raisers and Enthusiasts

New &

Used Car

Listings

CONSUMER

The Jumpstart Automotive Group

audience represents nearly

13 percent of the automotive

resources in display and more than nine percent in mobile 13%

Display

9%

Mobile

Through the Jumpstart Automotive Portfolio of sites, automotive marketers can reach consumers at all points of the purchase cycle as they engage with a variety of expert content

New Car

Make & Model

Pages

Videos

& PhotosPricing & Valuations

Expert

Ratings &

RankingsArticles

& News

Forums,

Blogs & SocialVehicle

Reviews &

Comparisons

Expert Ratings & RankingsVehicle Reviews & Comparisons

Pricing & Valuations

Articles & News

Videos & Photos

New Car Make & Model Pages

Forums, Blogs & Social

New & Used Car Listings

Jumpstart has experienced

audience growth for three consecutive years

Source: comScore Media Metrix, December 2012

Jumpstart Automotive Group's audience grew nearly 14 percent, 2011 - 2012, and has continued to grow at an average annual rate of 26 percent, 2009 - 2012. Growth is directly attributed to strategically partnering with high-performing, content-rich automotive publishers with scale. Jumpstart is one of only two competitors who have seen a year-over-year increase for three consecutive years. 8m10m 7m 6m 5m 4m

JANUARY

26%

Source: comScore Media Metrix, December 2012

10m14m

8m 12m 6m 4m 2m

YAHOO! AUTOS

AOL AUTOSAUTOTRADER .COMJUMPSTART AUTOMOTIVEMSN AUTOSSIMS AUTOMOTIVE DIGITALKBBEDMUNDS.COMCARS.COM

2009201020112012

24%
20% vs.

Source: comScore Media Metrix, December 2012

10m 8m 6m18m 4m 14m 2m

TOTAL VISITOR VOLUMEMOBILE VISITOR VOLUME

JANUARY

MOBILE VISITS

FEBRUARY

MOBILE VISITS

MARCH

MOBILE VISITS

APRIL

MOBILE VISITS

20m MAY

MOBILE VISITS

JUNE

MOBILE VISITS

24.2%
23.6%
23.8%
24.0%
25.4%
27.5%

Engagement is growing

nearly four pages per mobile visitMobile visitors averaged nearly three minutes per visit 30.9%
28.9%
28.3%
22.4%
21.9%
21.8%
16.9% 8.3% 6.4%

Mobile visits as a percentage

of total visits

Based on a 3 month average (Sep - Nov 2012).

Includes only those Jumpstart Automotive Group sites that comScore reports on; Results are not deduplicated.

Source: comScore Media Metrix, December 2012

ALL INTERNET USERSAUTO RESOURCE USERS

17.6% 13.8% 12.5% 12.1% 11.1% 9.9% 10.4% 8.8% 8.4%

20101552

9.4% 9.1% 8.8% 8.3% 8.2% 5.6% 5.9% 4.3% 1.9% 10 6842

Source: comScore Media Metrix, December 2012

Unique User Growth

Surges Ahead

Unique User Trend 2008 - 2012

2009

20102008

10,044,368

11,832,640

19,096,129

14,047,913

13,908,156

36
18 9 12 7 7 4 %3 4 SEDAN

SPORT/UTILITY VEHICLE

CROSS/UTILITY VEHICLE

SPORTS CAR/CONVERTIBLE

COMPACT/COUPE

TRUCK WAGON

ALTERNATIVE FUEL

VAN 40%
35%
30%
25%
20% 15% 10% 5% 0%

SEDANSUVCUVSPORTS CAR/

CONVERTIBLECOMPACT

COUPETRUCKWAGONALTERNATIVE

FUEL VEHICLEVAN

2008

2009201020112012

Ford remained at the top spot—its

third consecutive year there—closing

2012 with 14 percent share of

Jumpstart shoppers.

Chevrolet and Toyota clinched the

second and third spots respectively, despite both brands experiencing decreases of more than nine percent from 2011.

Honda had the fourth largest share

of shoppers in 2012, but saw a signicant decrease of 12 percent,

2011 - 2012.

Nissan rounded out the top ve

aer seeing an 11 percent year- over-year increase, widening the gap between Hyundai, which decreased 15 percent in 2012 aer growth, 2008 - 2011.

At 35 percent growth, Fiat

increased the most in variance in 2012. While not gaining major ground in share-point increases, its variance growth was notable for a brand with one vehicle in the U.S. market.

With a one percentage point

increase over 2011, Fisker grew the most in share-points in 2012.

It was one of six Luxury brands in

the top 10 in share point growth along with Audi, Mercedes-Benz,

Cadillac, BMW and Porsche.

With Saab leaving the U.S. market

in 2011, it garnered the largest variance decrease (47 percent) in early 2012, as U.S. operations wound down and as nal assets were sold.

Honda saw the greatest loss

in share-point, dropping a full percentage point compared to

2011. Other brands with notable

declines included Chevrolet,

Toyota, Hyundai and Mitsubishi.

% notes a yearly average 50%
40%
30%
20% 10% 0%

PRIUSKARMAESCAPE

HYBRIDVOLTALTIMA

HYBRIDCR-ZC-MAXINSIGHTHIGHLANDER

HYBRIDCAMRY

HYBRID

31

Even though it still represented the

largest share of this segment in 2012,

Toyota Prius declined in share vs. 2011

177

Fisker Karma's segment share increased

by 177 percent, moving it up two spots on the top 10 alternative fuel vehicles list 43

On the heels of significant growth

in 2011, share of Chevrolet Volt shoppers dropped the most in this segment in 2012 239

Ford C-Max saw an increase of 239

percent at the introduction of online vehicle model pages near year's end

2009201020112012

25%
20% 15% 10% 5% 0% 4

Honda Fit's share of shoppers

decreased in 2012 compared to the year prior, yet it still represented the largest share of this segment 26

A?er holding nearly 18 percent share

in 2011, Ford Fiesta fell to 13 percent share of Compact shoppers in 2012 27-55

Chevrolet Sonic, Fiat 500, and the Kia

Rio all saw significant year-over-year

increases in 2012

2009201020112012

16% 12% 8% 4% 0% EQUINOXEDGESORENTOTUCSONMURANOSANTA FEACADIACX-5JOURNEYCOMPASS 17

In 2012, Chevrolet Equinox captured

the largest share of the CUV segment for the fourth consecutive year, despite a decrease in share over 2011 4

Ford Edge moved up in CUV shopper

share and gained two spots in the top

10 CUVs

34

Hyundai Tucson saw a decrease in

share of CUV shoppers and dropped two spots compared to 2011 40

Hyundai Santa Fe saw the largest

decrease in share of CUV shoppers in 2012 among the top 10

2009201020112012

20% 16% 12% 8% 4% 0%

Q5MDXENCLAVERXX5RDXQ7X3M-CLASS

9

Acura MDX saw a nine percent

decrease in share of luxury CUV shoppers in 2012 15

Audi Q5 increased 15 percent and

held the highest share of luxury CUV shoppers in 2012 68

Acura RDX was new to the top 10 luxury

CUV list with the largest increase of 68

percent in share from 2011 to 2012 13

Buick Enclave saw a decrease

of 13 percent in 2012, its second consecutive year of decline SRX

2009201020112012

STANDARD CUV

LUXURY CUV

62
38
36%
5M 38%
8M64% 9M 62%
12M 2011
2011
2012
2012
10% 8% 6% 4% 2% 0% 6

Honda Accord led the Sedan category

and has remained in the top three for four consecutive years 3

Toyota Camry held the fourth position

in 2012 despite dropping in share for the fourth consecutive year 36

Ford Fusion jumped significantly in

share of Sedans from 2011 to 2012 marking its second consecutive year of growth over 30 percent

ALTIMA

2009201020112012

15% 12% 9% 6% 3% 0%

3-SERIESA4CTSTLA6C-CLASSE-CLASSESS60

3

Audi A4 increased three percent

in share in 2012 and held second position in the top 10 luxury Sedans 4

Cadillac CTS regained its position

in third despite seeing a four percent decline in 2012 5

Audi A6 was the only model in the

top 10 to increase its share of luxury

Sedans for three consecutive years

5-SERIES

2009201020112012

STANDARD SEDAN

LUXURY SEDAN

72
28
27%
12M 28%

17M73%

32M
72%
43M
2011
2011
2012
2012
15% 12% 9% 6% 3% 0%

ESCAPERAV4EXPLORERWRANGLERGRAND

CHEROKEEHIGHLANDERFORESTERSPORTAGETAHOE

16

Ford Escape's share of SUV shopping

increased 16 percent in 2012 16

Chevrolet Tahoe is new to the top 10

a?er seeing a 16 percent increase in

2012, replacing the Honda Pilot

35

Honda CR-V saw the largest decrease

among the top 10 in the segment at

35 percent, dropping three spots on

the list 23

Ford Explorer dropped one spot on

the list with a decrease of 23 percent from 2011 to 2012 CR-V

2009201020112012

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