[PDF] Best of Content Marketing 2016

  • What is the most popular content marketing?

    91% of businesses use video as a marketing tool.
    Instagram is used by 65% of social media marketers, just behind Facebook at 67%. Short articles/posts and videos are the top two content types that B2C marketers used in the last 12+ months.

  • What is the best use of content marketing?

    Content marketing examples include media like newsletters, podcasts, social media posts, and videos.
    All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.

  • What are the 5 C's of content marketing?

    Yet another writing formula I use — one I invented — is the "Five C's." It says that every good piece of content is clear, concise, compelling and credible, and has a call to action.

  • What are the 5 C's of content marketing?

    His six Cs are content, commerce, community, context, customization, and conversation.

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2016 Benchmarks Budgets

https://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf



Content Marketing

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https://contentmarketinginstitute.com/wp-content/uploads/2015/10/2016_B2C_Research_Final.pdf



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B2B TECHNOLOGY CONTENT MARKETING

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BENCHMARKS BUDGETS

https://contentmarketinginstitute.com/wp-content/uploads/2015/11/2016_Aus_Research_11.16.15_Final.pdf

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