[PDF] E-Marketing - A literature Review from a Small Businesses

What are the benefits of e-marketing for businesses?

One main benefit of e-marketing is that its impacts are quantifiable. This enables your company to work more efficiently and effectively, thus creating higher ROIs and profits. Moreover, an e-marketing strategy that has been implemented well can reach a cost effective consumer acquisition as compared to traditional marketing.

How can businesses use e-marketing to attract more customers?

E-marketing refers to the process of using the internet and digital technologies, such as mobile phones and desktops, to promote products and services. It’s a broad field that involves attracting customers via various online channels. These include content marketing, social media, email, search platforms, pay-per-click advertising, and more.

How can businesses use e-marketing to reach their target audience?

Businesses that are using e-marketing can tailor their advertising technique to suit their target audiences’ needs. It usually begins with building a profile of customer’s purchase history and preferences by tracking the web pages that they visit.

How does e-marketing help to increase a business’s reach?

One main benefit of e-marketing is that its impacts are quantifiable. This enables your company to work more efficiently and effectively, thus creating higher ROIs and profits. Moreover, an e-marketing strategy that has been implemented well can reach a cost effective consumer acquisition as compared to traditional marketing.