[PDF] 7 eleven logo history

  • What is the story behind the 7-11 logo?

    The stores' logo used a large totem pole as the T. By 1946, Southland had several shops under the names Tote'm and City Ice and wanted to give all of its stores a common name. It was Tracy-Locke Advertising that chose the famed “7-11” to reflect the store's new extended hours: 7 a.m. to 11 p.m.20 sept. 2021

  • Why is the n in 7-Eleven logo lowercase?

    Thompson thought a capitalised 'N' was 'too harsh'. A 7-Eleven spokesperson told Reader's Digest: 'One theory is that Thompson's wife thought the logo seemed a little harsh with all capital letters and suggested that the capital 'n' be changed to lowercase so the logo would look more graceful'.16 jan. 2023

  • What is the meaning of the brand name 7-11?

    In 1946 the stores were renamed 7-Eleven to call attention to their extended hours of operation—from 7:00 am to 11:00 pm, seven days a week.
  • The convenience store chain traces its origin to 1927, when several icehouse companies merged to form the Southland Ice Company in Dallas, Texas. To reflect their extended hours of operation, the stores were renamed in 1946 as 7-Eleven: open from 7 a.m. to 11 p.m.
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