[PDF] A Survey of the Role of Viewability Within the Online Advertising

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The Native advertising format is designed to have the look and What is Native advertising? Title text. Title text ... ExoClick's three Native ad formats.

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Analyzing and Testing Viewability Methods in an Advertising Network

To conduct this research we collaborate with ExoClick 1 ad network

Measuring Online Advertising Viewability and Analyzing its

A Survey of the Role of Viewability Within the Online Advertising

ABSTRACT Within the online advertising ecosystem viewability is defined as the metric that she has been working as a Senior Data Analyst with ExoClick.