[PDF] Expedia Groups 2021 Travel Trends Report

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2021 Travel

Trends Report

In December 2020, Expedia Group conducted a

st udy of 2,200 Americans in with data in telligence firm The Morning Consult to better un derstand how the travel industry has evolved since th e outset of the pandemic, and the way consumers are feeling about traveling in the year ahead.

Overview

The generations include:

The purpose of this report is to provide a holistic view of the outlook on travel. We encourage all travelers to make

responsible travel decisions, including adhering to guidance issued by governments and health authorities.

Gen ZMillennialsGen XBaby Boomers:

1997-20121981-19961965-19801946-1964

TM

2Expedia Group's 2021 Travel Trends Report

Looking back

at 2020

Travelers had to endure a change of

plans — but the trips taken were worth it.

Still, the majority of travelers discovered

unexpected benetsoftaking trips for leisure or business during the pandemic. 34
30
had a shorter booking window opted to drive over other methods of transportation

Before we dive into 2021, let's reect.

TM

3Expedia Group's 2021 Travel Trends Report

Predictions

for 2021 TM In the year ahead, travel will play an increasingly critical role in strengthening c onnections, b roadening h orizons a nd b ridging divides.

The majority of Americans agree that travel:

Makes me feel

more connected to the world

Travel will serve as a

force for good.1 TM

5Expedia Group's 2021 Travel Trends Report

Initiatives to reduce the

spread of C

OVID-19

will fuel travel industry recovery.2

The graphs below represent the

percent of respondents who re- port being more willing to travel as soon as a COVID-19 vaccine is widely available: 46
42
39
are more likely to travel when a

COVID-19 vaccine is made

widely availablesaid positive news surrounding a COVID-19 vaccine made them more hopeful about travel, or drove them to book a tripbelieve instituting travel bubbles will help keep communities safe

Married couples and city dwellers will be

rst totravelfollowing the wide release of a COVID-19 vaccine. 50

Suburban

30
Rural 56
40

Married

Unmarried

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6Expedia Group's 2021 Travel Trends Report

After months in relative isolation, the pent-up demand for travel is significant. With the a dvent of the vaccine and other treatments, people are starting to believe normal life is within reach and they can't wait to explore the world and see loved ones.wil l take more trips in 20 2 1 co mpared to 2020 say their next vacation will be at least a week.

3Travelers will embark

on more trips and e xtend their vacations. TM

7Expedia Group's 2021 Travel Trends Report

43
38
25
$5,462 saved on average for the next trip i n 2 0 21.

But, Millenials are

spending far more 52
50
35
32

ŝśŝŜĘ4

TM

Expedia Group's 2021 Travel Trends Report

56
51
45

Would love to take a

U.S. landmark tourWant a beach

Can't wait to a

cruise

Travelers will

use th eir s avings o n a dream v acation. TM

Expedia Group's 2021 Travel Trends Report

Most popular travel companions:

Least popular travel companions:

People will travel with

those they've been closest to throughout the pandemic.6 TM

10Expedia Group's 2021 Travel Trends Report

Here's a snapshot of what

several Expedia Group brands are forecasting in the year ahead TM 7 View the full report by Expedia Group Media Solutions,

Understanding Traveler

Sentiment & Inuences

TM

12Expedia Group's 2021 Travel Trends Report

Leisure

Q4

2020Q1

2021Q2

2021Q3

2021
75%
50%
25%
0% Gen XBoomersSilent GenerationGlobalGen ZMillenials 1 2 3 4 5 6 7 8 9

10Cancun

Orlando

Las Vegas

Miami

Denver

New York

Los Angeles

Fort Lauderdale

Chicago

Phoenix

H1 Top Fly-To Destinations

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