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Teaching of Business

Communication

(ENG516)

VIRTUAL UNIVERSITY OF PAKISTAN

Teaching of Business Communication (ENG516) VU

©Copyright Virtual University of Pakistan 2

Table of Contents

Lesson No. Lecture Title Topics Pg. No.

Lesson No. 01

ESSENTIALS OF BUSINESS ENGLISH AND BUSINESS COMMUNICATION- I

What is Business Communication? 001 09

Origin of Business Communication 002 10

Scope of Business Communication 003 11

Development Business Communication 004 11

Important terms in Business Communication and ESP, EAP,

EOP, EMP, ERPP 005 12

Approach not Product 006 13

Lesson No. 02

ESSENTIALS OF BUSINESS ENGLISH AND BUSINESS COMMUNICATION- II

The Business English Learner 007 15

The Teaching Context 008 16

The Business English Teacher 009 17

Language in Context 010 17

Teaching Business English 011 18

Rationale of the Course 012 19

Lesson No. 03

TEACHING BUSINESS COMMUNICATION-I

Linguistic Competence 013 20

Discourse Competence 014 21

Intercultural Competence 015 21

Approaches to Teaching English 016 22

Communicative Language Teaching 017 22

Task Based Learning 018 23

Lesson No. 04

TEACHING BUSINESS COMMUNICATION-II

Dealing with Professional Content the Contentious

Issue/Organization in Business

019 25

Evolution of Management /Division of Labor 020 26

Key issues in Management/Business Sectors 021 27

Language of Business: Grammar, Vocabulary 022 27

Communication Skills in Business: Accuracy, Fluency,

Effectiveness

023 28

Communication Skills in Management: Leadership, Team

Building, Delegation

024 29

Lesson No. 05

NEEDS ANALYSIS-I

What are Needs?

What are Target Needs?

025 31

Current and Target Situation the Gap 026 32

Learning Needs 027 33

Necessities, Lacks, Wants 028 34

Analyzing Learning Needs 029 34

Uniqueness of Learning Situation 030 35

Teaching of Business Communication (ENG516) VU

©Copyright Virtual University of Pakistan 3

Lesson No. 06

NEEDS ANALYSIS-II

Communication Needs 031 36

Main Priorities 032 37

Pedagogical Needs 033 38

Language Styles 034 38

Business Needs 035 39

Main Priorities 036 40

Lesson No. 07

DESIGNING A COURSE-I

Aims 037 41

Setting Objectives 038 42

Smart Objectives 039 43

Teaching and Business Objectives 040 44

Performance (Behavioral ) Objectives 041 44

Program Outline and Trainee Briefing 042 45

Lesson No. 08

DESIGNING A COURSE-II

Syllabus Components 043 46

What is to be Covered and in what Order, the Language 044 47

Using a Grid/Framework 045 47

Syllabus Components (Slide) 046 48

Organizing the Syllabus: Difficulty, Familiarity, and Need 047 48

Sample Course Outlines 048 49

Lesson No. 09

DESIGNING A COURSE-III

Negotiating the Syllabus 049 51

050 51

Negotiating Priorities 051 52

Using the Syllabus 052 52

Managing Logistics: Practical Considerations 053 53 Instructions: Course title, Venue, Duration 054 54

Lesson No. 10

SELECTING AND DEVELOPING MATERIALS-I

Scope of Materials and Equipment 055 55

Ready-made Materials 056 56

Authenticity: Real World/Teaching Purpose 057 57

Tailor-made material Generating/Adapting 058 57

Using Corpora 059 58

Learner as Resource 060 59

Lesson No. 11

SELECTING AND DEVELOPING MATERIALS-II

Framework Materials 061 60

Course Books 062 60

Criteria for Course Books 063 61

Using Course Books 064 61

Supplementary Materials 065 62

Teacher-made Supplementary Materials 066 63

Lesson No. 12

SELECTING AND DEVELOPING MATERIALS-III

Authentic materials: Definition and Use 067 64

Types and Sources 068 65

Selection and Adaptation of Authentic Materials 069 65 Using Authentic Materials for Developing various Skills 070 66

Using Role-Plays and Simulations 071 67

Using Case Studies 072 68

Teaching of Business Communication (ENG516) VU

©Copyright Virtual University of Pakistan 4

Lesson No. 13

TUTORING A COURSE-I

Stages of Lesson Planning 073 69

Stage One 074 69

Stage Two and Three 075 70

Stage Four and Five 076 71

Stage Six 077 71

Lesson Evaluation 078 72

Lesson No. 14

TUTORING A COURSE-II

Learning Styles 079 73

Classification of Learning Styles 080 73

The Four Learning Styles 081 74

Learning Strategies 082 75

Learning Styles and Strategies 083 75

Teaching of Strategies 084 76

Lesson No. 15

TUTORING A COURSE-III

Giving Feedback 085 77

The Evaluators 086 77

Trainee Evaluation 087 78

Evaluating the Course 088 78

Guidelines for Giving Feedback 089 79

The Timing of Giving Feedback 090 79

Lesson No. 16

MANAGING ACTIVITIES IN THE CLASSROOM-I

One to One or Group Training 091 80

Dealing with Individuals 092 81

Teaching or Training 093 81

The Classroom as Bridge 094 82

Training Styles 095 82

Sharing Control 096 83

Lesson No. 17

LANGUAGE FOR EFFECTIVE COMMUNICATION-II

Clarity 097 85

Conciseness 098 85

Accuracy 99 86

Ethics 100 86

Organization 101 87

Avoiding Biased Language 102 87

Lesson No. 18

BUSINESS ENGLISH AND LANGUAGE SKILLS

Speaking Skills 103 89

Listening Skills 104 89

Reading Skills 105 90

Writing Skills 106 91

Vocabulary 107 92

Grammar 108 92

Lesson No. 19

TEACHING BUSINESS SPEAKING SKILLS-I

Socializing 109 94

Story-telling/Meet the Guest 110 95

Small talk, in Pairs, Small Groups 111 95

Telephoning: Standard Lexical Phrases, Survival Strategies 112 95

Structure of Telephone Conversations 113 96

Speaking on the Phone 114 96

Teaching of Business Communication (ENG516) VU

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Lesson No. 20

TEACHING BUSINESS SPEAKING SKILLS-II

Presentations 115 98

Structure: Openings 116 98

Structure: Main Body, Conclusion 117 99

Language for Presentations 118 99

Preparing for Presentations 119 100

Practice of Presentations 120 101

Lesson No. 21

TEACHING BUSINESS SPEAKING SKILLS-III

Business Meetings 121 102

Language in Meetings 122 103

Activities: Role-play, Simulations 123 104

Teaching Negotiations 124 104

Stages in Negotiation 125 105

Language and other Negotiating Skills 126 106

Lesson No. 22

TEACHING BUSINESS WRITING SKILLS-I

Business Writing: The Process 127 107

Prewriting 128 107

Writing 129 109

Rewriting 130 109

The Context of Writing 131 110

Activities for Practice 132 110

Lesson No. 23

TEACHING BUSINESS WRITING SKILLS-II

Letters 133 112

Reasons for Writing Letters 134 112

Components of Letters 135 112

Optional Components 136 113

Types of Letters 137 114

S Formats of Letters 138 114

Lesson No. 24

TEACHING BUSINESS WRITING SKILLS-III

Memos/Emails 139 116

Reasons for Writing Memos 140 116

Why is email Important 141 117

Criteria for Writing Emails 142 118

Reasons for Writing Emails 143 118

Techniques for Writing Effective Emails 144 119

Lesson No. 25

TEACHING BUSINESS WRITING SKILLS-IV

Short, Informal Reports 145 120

Types of Report 146 121

Criteria for Writing Reports: Organization 147 121

Development 148 122

Audience 149 122

Style 150 123

Lesson No. 26

TEACHING BUSINESS WRITING SKILLS-V

CVs / Resumes 151 124

Components of a CV 152 124

Functional/Chronological Resume 153 125

Ethical Considerations 154 125

Effective Resume Style 155 125

Methods of Delivery 156 126

Teaching of Business Communication (ENG516) VU

©Copyright Virtual University of Pakistan 6

Lesson No. 27

TEACHING BUSINESS WRITING SKILLS-VI

Proposals 157 127

Criteria for Proposals 158 127

Abstracts, Introduction 159 128

Discussion 160 128

Conclusion and Recommendations 161 129

Glossary, Works Cited, Appendices 162 129

Lesson No. 28

TEACHING BUSINESS WRITING SKILLS-VII

Long, Formal Reports 163 130

Components: Front Matter 164 130

Components: Abstract/Introduction 165 131

Components: Discussion 166 131

Components: Back Matter 167 132

Research in Long Reports 168 133

Lesson No. 29

USING THE INTERNET TO TEACH BUSINESS ENGLISH

Technology and Business English Teaching 169 134

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